RockCrawler.com

Month: March 2012

  • New King of the Hammers Movie Titled "Rise of the East"

    Title and Trailer for 2012 Griffin King of The Hammers Movie Released

    King of the Hammers 2012 - TWIN PEAKS, CA – March 21, 2012 – Hammerking Productions released the trailer for the 2012 Griffin King of the Hammers movie titled, “Rise of the East” today. The title for this year’s film is a reference to the 2012 King, Erik Miller. Miller is the first winner of the race to reside east of the Mississippi in Cumberland, MD.

    The movie will document the week-long off-road racing event held every February in Johnson Valley, CA. 2012 marked the 6th year for the King of the Hammers race which featured more than 200 teams and 30,000 spectators competing in over 5 days of racing. The movie’s release date is expected this summer following a red carpet premiere. (more…)

  • PRP's New 2" Harnesses with Automotive Style Latch

    • PRP2″ Shoulder and Lap Belts, with think pads for comfort
    • Adjustable and removable sternum strap
    • The same quick easy adjusters as our latch and link seat belts
    • The Automotive latch is much easier and simpler to use
    • An affordable and safe harness

  • PRI ANNOUNCES TRANSITION AND SALE TO SEMA

    • John Kilroy, with 21 years experience at PRI as editor, associate publisher and vice president, continues to lead PRI.  
    • SEMA plans to maintain hardcore racing identity and heritage of PRI Trade Show and PRI Magazine.
    • PRI founder Steve Lewis to focus on son’s racing career.

    Performance Racing Industry Trade ShowPerformance Racing Industry (PRI), producers of the motorsports business magazine and trade show, finalized plans to be purchased by the Specialty Equipment Market Association (SEMA). The transaction is set to close in late March 2012.

    With 20-plus years of publishing and management experience at PRI, John Kilroy will serve as Vice President/General Manager of PRI and assume day-to-day operations for the group. All the operations, employees and offices will remain intact at PRI’s current location in Laguna Beach, California. (more…)

  • King of the Hammers 2012: Event Recap

    Promises Delivered

    2012 marked a year of significant improvements & growth

    • King of the Hammers is now known and respected as the single toughest one  day off-road race in the world and has become the “no miss” event. A full  vendor show complements five stand alone racing events culminating in  Friday’s Griffin King of the Hammers.
    • Hammertown not only became a city in desert, but a full service event venue.
    • Spectators watched the action live from Hammertown via the largest mobile  HD LED jumbotron available and a strategically prepared short course and  hot pit area.
    • Cutting edge live show integrating wireless cameras to a microwave and  satellite feed was tested and successful, paving the way for expanded  future coverage. Online spectators turned out en masse to watch the action. Viewership  quadrupled from 2011.
    • Race day was a success for vendors. Hammertown was no longer a ghost  town on race day, but a major revenue and exposure opportunity for our  partners.
    • Strategic media plan focused on branding KOH and maximizing media beyond  a handful of endemic media outlets.
    • King of the Hammers continues to be a mark of credibility and durability in  automotive and racing. (more…)

  • Shaffer-Motorsports Wins Class 4 SCORE San Felipe 250

    shafferOAKLAND, CA     MARCH 13, 2012   Shaffer-Motorsports car #401 won the San Felipe 250 in Class 4 last weekend in Baja, Mexico.  After a long week of prerunning and a 24 hour turn around to the US for a rebuilt transaxle, the team made the mad dash to the finish line with only 12 minutes separating them from second.  “It was quite a race.  From being down at the half way point, then making a great pass at RM194 for the lead, then watching Daniel put some time on them, we just focused on keeping the sprint up,” said Mike Shaffer, driver of record and owner of Shaffer’s Offroad. (more…)

  • Pit Bull Tires Titles UTV Dirt Riot Race at Area BFE, Moab Utah

    $2,500 Cash Purse Available

    Dirt RiotPLACERVILLE, CA   MARCH 10, 2012:  The 2012 Dirt Riot Mountain Series will be at AreaBFE in Moab, Utah on April 7, 2012, the big Saturday of Easter Jeep Safari.  Pit Bull Tires has stepped up to offer a $2,500 cash purse for the UTV Class. Mike Green, president of Pit Bull Tires, states, “Pit Bull is excited to team with Dirt Riot Endurance Racing in offering the purse, as well as becoming the marquee sponsor for the class.” (more…)