January 28th – 2014 Las Vegas – The largest and most prestigious off-road race event in America, The General Tire Mint 400, will return to the entertainment capital of the world, Las Vegas Nevada, from Wednesday, March 12th through Sunday March 16th. The Mint 400 will feature three days of pre-race festivities in the heart of downtown Las Vegas, followed by the most challenging and thrilling off-road race of the year. Over one thousand of the world’s top off-road championship competitors will do battle in twenty different classes of vehicles across the brutal and unforgiving Mint 400 racecourse in front of thousands of spectators and race fans. Crowds in excess of forty thousand are expected to attend the festivities on Fremont Street East as well as The Mint 400 race – which are free to attend.“This year marks the 47th anniversary of the Mint,” commented Matt Martelli. “This is not just a race – this is a massive cultural happening that allows us the chance to showcase the most dynamic and exciting motorsport on Earth to tens of thousands of off-road enthusiasts. People come from all over the United States and beyond to race, party, and spectate with us here in Vegas – and we’re thrilled that we can share off-road racing with them by hosting the most historic and challenging race in professional off-road racing.”
The 2014 General Tire Mint 400, will take place Saturday March 15th in Jean, NV just South of Las Vegas. The racing will begin with the “Limited” vehicles at 6:00am and continue with the “Unlimited” race beginning at 1:00pm. The race for both classes will run late into the night and into the following morning. This year’s Mint 400 will feature the largest spectating areas of any off-road race – specifically designed to highlight the capabilities of the incredible off-road racing vehicles.
2014 marks the fifth year that Mad Media will return as the exclusive marketing group and television production team for The Mint 400. Mad Media was hand picked by General Tire to cover the 2010 Mint 400, and they have produced uninterrupted national television coverage – and accompanying DVD and digital programming via iTunes, for the past five years. Mad Media has expanded the reach of the historic Mint 400 race to a global audience – and they will be expanding their coverage in 2014. The Mint 400 will air on Sunday, July 6, 1:00 PM – 3:00 PM ET on NBC as part of the Red Bull Signature Series, the most progressive action sports property in the world.
