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2014 Lucas Oil Off-Road Expo Wraps-Up Busy Weekend at Fairplex

by / 0 Comments / 1 View / October 13, 2014

unnamedPOMONA, Calif. (October 8, 2014) – The 2014 Lucas Oil Off-Road Expo powered by General Tire drew more than 67,000 fans to Pomona on October 4 and 5, up more than three percent over last year. Fans braved the Southern California heat to check out the hottest collection of off-road vehicles, products and accessories. From Red Bull motocross trials to hands-on off-road ride and drives, the annual event showcased 325 exhibitors, seven interactive demos and more than 10 acres of hands-on off-road fun, at Fairplex.

“The weekend was packed with off-road enthusiasts from all over the country and we are thrilled with the increased fan and exhibitor turnout this year,” said Off-Road Expo Marketing Manager Jessica Kirchner. “Both attendees and exhibitors were extremely pleased with this year’s event and we’re all looking forward to next year’s expo, set to take place October 3 and 4, 2015.”

In addition to the latest in off-road vehicles and accessories, attendees enjoyed a Rubicon Trail off-road ride along experience with professional drivers in Pro Comp, Rubicon Express and Smittybilt Jeeps equipped with the latest performance accessories, Red Bull Athlete and 10-time AMA Champion Geoff Aaron riding motocross trials; DragonFire Racing Ride Alongs; KYMCO Ride & Drives; Horizon Hobby “Try-Me” RC Track; and more.

“Off-Road Expo is truly one of the greatest collections of off-road companies in the world and it has grown by leaps and bounds every year that General Tire has been involved as the powered by sponsor,” said Continental Tire North America Senior Manager of Events, Gregg Vandermark. “We experienced increased traffic over the weekend at our display, as well as a tremendous response to our General Tire giveaway promotion, which was a huge success.”

The 2015 Lucas Oil Off-Road Expo powered by General Tire will take place Saturday, October 3 and Sunday, October 4, 2015, at Fairplex, located at 1101 W. McKinley Avenue in Pomona, Calif. For more information, visit www.OffRoadExpo.com. Follow the Lucas Oil Off-Road Expo at www.facebook.com/OffRoadExpo, www.twitter.com/OffRoadExpo and Instagram at #offroadexpo1.

About The Promotion Co. Inc. – Family Events

Off Road Expo is produced by The Promotion Co. – Family Events, a division of Bonnier Corp.  Bonnier Corp. is one of the largest special-interest publishing groups in America, with more than 30 multichannel brands extending into all platforms including magazines, digital media, books, events and product licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, American Photo, Destination Weddings & Honeymoons, Cycle World, Working Mother and Outdoor Life. Bonnier Corp. is owned by Swedish-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.  The Family Events division, based in Indianapolis, IN, is a full service promotion and marketing firm specializing in producing family entertainment and motorsports events. The division has served more than 50 markets nationally, with 30 to 40 scheduled events per year. Leading events owned and/or produced by Family Events include the 4-Wheel Jamboree Nationals Series, the Monster Truck Nationals Series, Street Machine and Muscle Car Nationals, Street Machine Nationals Series, Hot Bike Tour, Indy Mile AMA Pro Flat Track Grand National, AutoFest, The International Mother Road Route 66 Festival and Car Show, and the RCX Expo.  A full list of events and information is provided online at www.familyevents.com.

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