CORONA, California (June 28, 2016) – When the objective is to build a line of high quality and versatile hand tools, it’s hard to find a better way to test them than by submitting them to the exceedingly high demands and expectations of motor sports teams at all levels.
That’s one of the things Carlyle Tools is doing through its partnership with Team Lucas, the dynamic advertising and marketing program created by Lucas Oil Inc. to give its associates unrivaled access to potential customers at the grass-roots level and beyond.
Carlyle, a NAPA brand, is this year an active participant in the Lucas Oil Off Road Racing Series, at both the event level and as the sponsor for Pro 2 star Jeremy McGrath. The company also sponsors the Lucas Oil Late Model Dirt and Modified series, the Lucas Oil Pro Pulling League, the Chili Bowl and the Lucas Oil American Sprint Car Series as title sponsor of the Frontier Regional Tour.
In addition, Carlyle is the presenting sponsor for MAVTV’s acclaimed Dave DeSpain Show and a 4-hour block of automotive ‘build’ shows that air from 8 a.m. to noon everySunday.
Carlyle also enjoys considerable exposure on Lucas Oil Racing TV, the first streaming TV network dedicated solely to the world of motorsports – 24 hours a day, 7 days a week. The new network is the world’s premiere motorsports destination.
Carlyle currently offers over 2,100 items in 12 major categories.
“The affiliation with Team Lucas has a great deal to offer Carlyle Tools,” company spokesperson Jennifer Rode said. “It gives us another avenue to travel in expanding our market base both nationally and in areas of specific interest for consumers. We’re looking forward to developing a synergy with Team Lucas and making the best possible use of the opportunities.”
The partnership between Carlyle and Team Lucas is in its third year and Jamie Devney, Vice-President of Brand Development for Team Lucas, believes they’ve only begun to explore the potential.
“We’re excited to have Carlyle as a member of Team Lucas and we look forward to doing everything we can to make the association bigger and better each year,” Devney said. “Carlyle has taken a hands-on approach and that is really starting to pay dividends with the racers and the fans.”
More information on Carlyle Tools and its products is available on the Internet at www.carlyletools.com.