Author: MadMedia

FOX puts up $10k to the winner of The 2016 Polaris RZR MINT 400 presented by BFGoodrich Tires

The leader in high performance shock absorbers champions “The Great American Off-Road Race” FOX, an industry leader in design and development of high performance shock absorbers and off-road racing suspension products for over three decades, has returned as a sponsor of the 2016 Polaris RZR Mint 400 Presented by BFGoodrich Tires and has put up… Continue reading FOX puts up $10k to the winner of The 2016 Polaris RZR MINT 400 presented by BFGoodrich Tires

Method Race Wheels Takes Over The Mint 400 Pit Crew Challenge

Come watch the top off-road pit crews battle head to head to see whose team fastest in the pits! The Mint 400 announced the return of the Pit Crew Challenge, this year with new title sponsor Method Race Wheels.  This year marks the fifth consecutive year The Mint 400 will host the ultimate single-elimination pit crew… Continue reading Method Race Wheels Takes Over The Mint 400 Pit Crew Challenge

The 4 Wheel Parts Mint 400 Vehicle Parade Set to Rumble Down the Las Vegas Strip Wednesday, March 9th at 12:45pm

For the fourth consecutive year, the world’s toughest off-road race vehicles will parade down the world famous Las Vegas Strip during the 4 Wheel Parts Mint 400 Vehicle Parade. This year, the parade will span ten miles, beginning at the TaylorMade Golf Experience on E. Sunset Road and stretching all the way to Atomic Liquors… Continue reading The 4 Wheel Parts Mint 400 Vehicle Parade Set to Rumble Down the Las Vegas Strip Wednesday, March 9th at 12:45pm

The Mint 400 Launches New Online Tracking Application to Increase Global Exposure

“The Great American Off-Road Race” can now be followed globally online and via mobile app   March 6th, 2016 – San Diego, CA –  The Mint 400 announced today that is has launched a new tracking application with the primary goal of allowing the entire planet to follow “The Great American Off-Road Race” live online… Continue reading The Mint 400 Launches New Online Tracking Application to Increase Global Exposure

Rod Hall Returns to The 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires as Grand Marshal

The Mint 400 announced today that off-road racing legend Rod Hall has been named the Grand Marshal of the 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires. Hall has had a remarkably long and successful career in off-road racing and is still racing at 79 years of age. Known for being a pioneer of… Continue reading Rod Hall Returns to The 2016 Polaris RZR Mint 400 presented by BFGoodrich Tires as Grand Marshal

The Road to The Mint 400 presented by BFGoodrich Tires: Geoffrey Cooley

Off-Road racing is a family sport and Geoffrey Cooley was born into the culture. His father John Cooley and company Alumi Craft are one of the premier chassis builders in the sport. At just 21 years of age, Geoffrey is a rising star in desert off-road racing. After winning the SNORE championship in Class 10,… Continue reading The Road to The Mint 400 presented by BFGoodrich Tires: Geoffrey Cooley

Kent Kroeker and Darren Skilton Pilot Prefix Minotaur™ to Beat 21 Unlimited Class Teams in 2015 SCORE Baja 1000

SAN DIEGO, CA, Jan 13, 2016 – In yet another epic Baja 1000, Team KORE (Kroeker Off Road Engineering) not only battled the most challenging and technical Baja 1000 in recent years, KORE also threw down the gauntlet and took on 46 of the best Unlimited Class teams in the world of professional off road… Continue reading Kent Kroeker and Darren Skilton Pilot Prefix Minotaur™ to Beat 21 Unlimited Class Teams in 2015 SCORE Baja 1000

Tavo Vildosola Wins Best in the Desert’s Henderson 250

Dougans Racers Take Three of Top Four Spots in the BITD Finale  Tavo Vildosola made the decision to race Best in the Desert’s Henderson 250 just days before the green flag dropped.  After an 11th place qualifying time, Tavo and navigator Javi Valenzuela kept to their well known strategy of speed and intelligence and barreled… Continue reading Tavo Vildosola Wins Best in the Desert’s Henderson 250

The 2015 Mint 400 and UTV World Championship TV Shows to Premiere on NBC Sports in December

Mad Media produced documentary style shows premiere in over 80 million homes November 11th, 2015 – San Diego, CA – Motorsports production powerhouse Mad Media led by directing team “The Martelli Brothers” announced premiere dates for their documentary style TV shows on The Polaris RZR Mint 400 presented by General Tire and the Polaris RZR… Continue reading The 2015 Mint 400 and UTV World Championship TV Shows to Premiere on NBC Sports in December

JIMCO Racing’s Jason Voss Wins the BITD Silver State 300

Three JIMCO Vehicles in the Top Five Overall The Silver State 300 racecourse is run in the Eastern part of Nevada and can be considered one of the fastest racecourses of the series.  Three hundred miles is all there is to muscle your way to the front.    After earning top starting position, Jason Voss never surrendered his… Continue reading JIMCO Racing’s Jason Voss Wins the BITD Silver State 300

Baja Designs Racers Justin Lofton and Sam Berri Victorious at the 2015 Polaris RZR Mint 400 presented by General Tire

The 2015 Polaris RZR Mint 400 presented by General Tire will undoubtedly go down in history books as one of the most competitive races in recent off-road history.  Fifty-one Trick Trucks and thirty-four Class 1500’s rolled in to Sin City ready to throw down on the brutal Best in the Desert race course.  After a… Continue reading Baja Designs Racers Justin Lofton and Sam Berri Victorious at the 2015 Polaris RZR Mint 400 presented by General Tire

Mint 400 Spectator & VIP Parking Passes on-sale Sunday February 15th at 8:00am PST

February 13th – San Diego, CA – The 2015 Polaris RZR Mint 400 presented by General Tire announced today that there will be will FIVE exciting spectator areas for viewing the race this year. Spectator Areas 1 – 4 which are accessed via Goodsprings Road in Jean Nevada, and Primm Valley which will host a… Continue reading Mint 400 Spectator & VIP Parking Passes on-sale Sunday February 15th at 8:00am PST

JIMCO Racing Kicks Off 2015 Season with Class 1 Win at the SCORE International San Felipe 250

Primed for Two Vehicle Debuts at Best in the Desert’s Parker 425 After a momentous year in 2014, JIMCO Racing celebrates its 40th year of off-road race car building with Rob Archibald’s win in Class 1 at SCORE International’s San Felipe 250.  An impressive field showed up for the 259-mile sprint in San Felipe, which is home… Continue reading JIMCO Racing Kicks Off 2015 Season with Class 1 Win at the SCORE International San Felipe 250

TJ Flores and Trent Fabrication Team Up For 2012 Griffin King of the Hammers

TJ Flores has a reputation for doing more with less in the desert, regularly pushing his Class 1 car to victories in Best In The Desert and SNORE races ahead of teams with more horsepower and funding.  He is accustomed to being the underdog, so Flores didn’t shy away from driving in the crossover sensation… Continue reading TJ Flores and Trent Fabrication Team Up For 2012 Griffin King of the Hammers

La Paz Racing Wins The Henderson 250 On Their Way To Back To Back BITD Class 8100 Championships

In an environment notorious for destroying equipment and drivers’ will, La Paz Racing has found the secret to success in the desert.  “Drive the vehicle you have, not the vehicle you wish you had,” La Paz driver Tim Casey shares.  This philosophy has provided Casey with not just a rock solid finish rate, but an… Continue reading La Paz Racing Wins The Henderson 250 On Their Way To Back To Back BITD Class 8100 Championships

Mad Media & Best in The Desert to Produce the Greatest Off-Road Race in the World – The Legendary Mint 400

The world-renowned General Tire Mint 400 was recently acquired by The Martelli Brothers – partners in the nationally recognized marketing/production group Mad Media – who have since formed a multi-year partnership with Casey Folks of Best in the Desert to manage the event.  The Mint will now be part of The Best in the Desert… Continue reading Mad Media & Best in The Desert to Produce the Greatest Off-Road Race in the World – The Legendary Mint 400

Adam Householder Takes The Trick Truck Victory In Henderson

Adam Householder just keeps getting faster and faster.  After starting 28th off the line at Best In The Desert’s (BITD) Silver State 300 earlier this season, Householder shocked the competition and brought home his first Trick Truck win (BITD’s equivalent of SCORE Trophy Trucks).  Since that time Householder has consistently put the No. 24 Householder Motorsports… Continue reading Adam Householder Takes The Trick Truck Victory In Henderson

THR / Bonanza Plumbing / Kawasaki / Monster Energy / Precision Concepts Team Overcomes Challenges For Strong Finish At The Baja 1000

THR Motorsports / Bonanza Plumbing team rider and past Tecate SCORE Baja 1000 winner Robby Bell started ninth off the line on the Precision Concepts-prepped Kawasaki KX450F and was physically third on course after the first 90 miles of technical terrain.  Bell then handed the bike off to reigning Vegas to Reno champion Shane Esposito,… Continue reading THR / Bonanza Plumbing / Kawasaki / Monster Energy / Precision Concepts Team Overcomes Challenges For Strong Finish At The Baja 1000

Terrible Herbst Motor Sports Overcomes All Obstacles For Top Ten Baja 1000 Finish

“When you are racing in Baja anything can happen,” Troy Herbst explained.  “That is part of the appeal, but it sure makes it tough to plan ahead.”  Troy’s No. 49 Terrible Herbst Motor Sports Ford was at the starting line for the Tecate SCORE Baja 1000 when word came across the radio that a semi… Continue reading Terrible Herbst Motor Sports Overcomes All Obstacles For Top Ten Baja 1000 Finish

Sheldon Creed: The Future Of Off Road Racing Is Now

A mere fourteen years old, Sheldon Creed has experienced more Lucas Oil Off Road Racing Series (LOORRS) victories than birthdays.  The three-time Kart champion took home his 17th short course win last weekend at the Las Vegas Motor Speedway, this time in the ultracompetitive Super Lite class.  It has hard to believe that Creed’s first time… Continue reading Sheldon Creed: The Future Of Off Road Racing Is Now

THR Motorsports Baja 1000 Dream Team Makes The Competition GREEN With Envy

Did you hear that?  The winds of change are in the air as THR Motorsports and Bonanza Plumbing have assembled a motorcycle juggernaut to usher in a new era at the Baja 1000.  THR owners Scott Jacobson and Rob Sims have teamed with Precision Concepts and Purvines Racing to assemble a dream team of motorcycle riders atop a green Kawasaki KX450F… Continue reading THR Motorsports Baja 1000 Dream Team Makes The Competition GREEN With Envy

Corey Sisler Heads To Texas For TORC PRO Light Unlimited Rodeo

When word spread that Traxxas’ The Off Road Championship (TORC) was going to hold an all-out, no-holds-barred PRO Light race at the end of the season with over $20,000 in prize money, it got Corey Sisler’s attention.  Sisler has a reputation for putting the No. 19 AEM Performance Electronics Ford in contention for the win… Continue reading Corey Sisler Heads To Texas For TORC PRO Light Unlimited Rodeo

Corey Sisler Heats Up Speedworld In Pro Lite Unlimited

 Earlier this season during the Lucas Oil Off Road Racing Series (LOORRS) first visit to Speedworld Off Road Park, short course phenom Corey Sisler wowed the crowd by crossing the finish line on fire to reach the podium in Pro Lite Unlimited.  In last weekend’s return to Speedworld, the grandstands were on fire as the… Continue reading Corey Sisler Heats Up Speedworld In Pro Lite Unlimited