33 Finalists Announced for Ladies Co-Driver Challenge

Final 8 to be Announced at Jeep Beach Ladies Meet & Greet

MESA, AZ APRIL 18, 2015: After a social media Vote of Confidence process, the 30 ladies with the highest amount of likes and comments were selected to be the finalists for the Ladies Co-Driver Challenge. In addition to the top 30 girls, 3 “wild card” spots were chosen at random from the rest of the 61 entries. All ladies are working to earn a co-driver spot with Charlene Bower at three separate off-road events happening this year with BFGoodrich® Tires. The 30 semi-finalists were announced via a Facebook Live Stream, then Charlene randomly selected the 3 additional spots live. All finalists are listed below.


With the Vote of Confidence complete, Charlene has reached out to all 33 girls with questions, and interviewed them for a special episode of Bower Power Hour. The team at Bower Media is narrowing down the field to 8 finalists who will be announced at the Ladies Meet & Greet at Jeep Beach in Florida on Thursday April 21st from 5-6pm. The 8 finalists will be invited to a training weekend in Arizona to meet with Charlene as well as practice driving, navigating, shooting, and other various physical activities. After the training weekend in Arizona, the 3 winners will be announced at another Ladies Meet & Greet following week.

“Last week was simply amazing. I loved watching the offroading community come together to support all of these amazing women. The overwhelming response from them was how glad they were to be part of it, and how uplifted they felt from their peers, family and friends comments. We ended up logged 28,768 likes and comments between Facebook and Instagram for all the ladies, of whom all worked very hard to move onto the next step,” said Charlene Bower, Owner of Bower Media. “I could never have predicted the results of last weeks numbers, and the professional and friendly way that each girl acted and reacted to the challenges and comments presented with the social element. I, again, praise BFGoodrich Tires for allowing me the opportunity to put this project into play which allowed these ladies to shine.”

The contest is designed to gather entries from girls across the country, using social media and Bower Power Hour interviews to help Charlene determine the best match for her. The three events will be RallyVenture in June, BFGoodrich Tires 36 Hours of Uwharrie in August, and the all girls Rebelle Rally in October. Each of these events will offer a unique competition experience alongside Charlene, as well as a behind the scenes look at the actual events themselves. The girls chosen will be Charlene’s second in command for the entirety of the event, and will have the opportunity to drive, navigate, and compete in all sorts of challenges to accrue points at the events. There will be three winners, one for each event this year.

You can learn more about the 33 ladies on Or by clicking on their name below to go to their Facebook picture: Alice Gerst, Amber Turner, Angie Dow, Angie Mitchell, Ashlie Cardillo, Audrey Byrd, Denise Nelson, Heather Swigart, Jane Thurmond, Jessica Chasse, Journee Richardson, Kalee Hunter, Kaleigh Hotchkiss, Kimrah Turner, Kristen Endres, Kristie Moore, Lauren Martin, Leigh Singleton, Lisa Carter, Makayla Holstein, Marcie Hricziscse, Martha Tansy, Michelle Perez, Rachle Engle, Rebeca Olavarrieta, Rebecca Donaghe, Rileigh Augustine, Samantha Hopko, Sarah Luker, Teralin Petereit, Tina Ray, Trisha Glezen, Vanessa Doltar.

About Charlene Bower: Charlene Bower, founder of Bower Motorsports Media, took her very first job changing tires in a motorcycle shop. From there she went on to be a part of the management team of some nationally recognized multi-line powersports dealerships. After over 10 years in motorcycle retail management, it was time for a change. Putting 6 months aside to experience life as never before, she hooked up her truck to her trailer and wandered from ride spot to ride spot making up for lost weekends on her dirt bike and quad. While on the road, she found the love of photography and writing. When a private multi-line magazine company approached her to be a part of their sales team, it turned into the perfect match. The next few years were based around sales and relationship building, while learning the in’s and out’s of the media world, specifically in the Sand and UTV Markets. When the economy dropped severely and affected the magazine business, Charlene looked for the niche that needed filling. It didn’t take long to evaluate that quality PR to the media for needed content was in order. She works daily to consistently refine the process as the world of media has revolved quite drastically in the seven years since opening Bower Motorsports Media.

The company has grown to include different properties, all with media and marketing as the core to their creation, including: Bower Power Hour, Bower Media Calendar, Race Team Store, I’m Not Just a Girl, Bower Media Promo Gifts, Shirt & Swag Club, Shirt & Bling Club, Bower Media School of Professional Marketing, and Offroad Newswire among others that are in testing phases. The Bower Media team is in the backdrop to some of the most successful racers, events, and companies in the 4×4 market. It is normal to find Charlene at offroad events every weekend working to get the shots and the stories to bring the love of motorsports back to those that can’t be there.

The post 33 Finalists Announced for Ladies Co-Driver Challenge appeared first on RockCrawler 4x4 and Offroad Magazine.

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