World-renowned racers, reimagined iconic vehicles, title sponsorship push brand into spotlight


ENSENADA, BAJA CALIFORNIA, MEXICO, NOV. 15, 2019 — BFGoodrich® Tires is seeking its 31st overall win at the SCORE Baja 1000. The grueling race pushes the world’s best off-road drivers to their limits and tests equipment in a way no R&D laboratory could.

BFGoodrichhas won 95 SCORE Baja races during the past 40 years and will support a crowded field of contenders who will descend on Ensenada, the desert racing capital of the world, at the end of the month. The brand has a lot to celebrate at this year’s Baja 1000.

BFGoodrich Named Title Sponsor, Offers Contingency Prize

BFGoodrich Tires has been designated the title sponsor of the 2019 SCORE Baja 1000, a testament to the brand’s roots and commitment in the sport.

“For more than...

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