Dana Celebrates Exclusive Distribution of Victor Reinz® Gaskets at AAPEX 2016

LAS VEGAS, Nov. 1, 2016 – Today, at the Automotive Aftermarket Products Expo 2016 (AAPEX), Dana Incorporated (NYSE: DAN) announced that it has once again become the exclusive distributor of its Victor Reinz® gasket portfolio in North America. To commemorate the occasion, the Dana aftermarket team was joined by customers and journalists for a homecoming-themed celebration and press conference, at which the Victor Reinz brand was ceremoniously “welcomed home” to Dana.

“This homecoming is significant for Dana, the Victor Reinz brand, our customers, and the aftermarket community,” said Doug Wolma, vice president and general manager of the Dana Aftermarket Group. “Dana is the true and original manufacturer of Victor Reinz gaskets, and by returning to our role as direct distributor, Dana is perfectly positioned to more closely connect customers and end-users with engineering and technical experts. We are confident that this will result in outstanding products with exceptional customer service and support.”

For the past decade, Victor Reinz gaskets were distributed in North America under an exclusive agreement with a third-party. Dana remained actively involved in manufacturing, product development, and technical support throughout this period and handled distribution to all other markets outside of North America without interruption.

“Since the Victor Reinz brand’s origination, Dana has maintained ownership and continuously driven product innovation while manufacturing the product portfolio,” said Wolma. “We have remained stewards of the product line worldwide and maintained a keen awareness of the brand’s reach and opportunities in both North America and abroad.”

Dana reintroduces its role as distributor of the Victor Reinz® product portfolio in North America with an initial offering of more than 3,300 SKUs. This represents 95 percent coverage, by sales volume, for the typical warehouse distributor.

“Victor Reinz gaskets have been the first choice of global original-equipment engine and vehicle manufacturers for quite some time. The Victor brothers first invented the automotive head gasket in Chicago in 1909. Dana acquired the Victor Gasket Manufacturing Company in 1966, and we’re proud to say we have been carrying on the Victor brothers’ legacy of quality ever since,” said Wolma. “In 1993, we acquired another gasket company, Reinz Dichtungs GmbH, and formed Dana’s Victor Reinz brand as we know it today.”

At AAPEX (booth 2838) and SEMA (booth 36097), Dana is featuring its product offerings for the automotive aftermarket including the Victor Reinz portfolio of gaskets and sealing products and Dana’s Spicer® brand portfolio of premium quality drivetrain components.

About Dana in the Aftermarket

Powered by recognized brands such as Dana®, Spicer®, Victor Reinz®, Glaser®, Magnum®, GWB®, Thompson®, TruCool®, SVL® and Transejes®, Dana delivers a broad range of aftermarket solutions – including genuine, all makes, and value lines – servicing passenger, commercial, and off-highway vehicles across the globe. Leveraged by a global network of 13 distribution centers, Dana’s dedicated aftermarket team provides technical service, customer support, high fill rates, and on-time delivery to customers around the globe. For more information, please visit

About Dana Incorporated

Dana is a world leader in the supply of highly engineered drivetrain, sealing, and thermal-management technologies that improve the efficiency and performance of vehicles with both conventional and alternative-energy powertrains. Serving three primary markets – passenger vehicle, commercial truck, and off-highway equipment – Dana provides the world’s original-equipment manufacturers and the aftermarket with local product and service support through a network of nearly 100 engineering, manufacturing, and distribution facilities. Founded in 1904 and based in Maumee, Ohio, the company employs more than 23,000 people in 25 countries on six continents. In 2015, Dana generated sales of nearly $6.1 billion. Forbes Magazine has again selected Dana as one of America’s 100 Most Trustworthy Companies for 2016. For more information, please visit

The post Dana Celebrates Exclusive Distribution of Victor Reinz® Gaskets at AAPEX 2016 appeared first on RockCrawler 4x4 and Offroad Magazine.

Related posts:

  1. Dana Adds Ratios to Spicer® Ring and Pinion Gear Offerings for Dana 44 and Dana 60 Models
  2. Dana Introduces New SVL™ Ring and Pinion Gearing for Light Vehicles
  3. Dana Announces Ultimate Dana 44™ “What’s The Diff” Axle Give-Away Contest Winners

Continue reading...
Top Bottom