February 24th, 2015 – Las Vegas, NV – The 2015 Polaris RZR Mint 400 presented by General Tire will again roar onto TV screens across America as part of the Red Bull Signature Series. The most progressive action sports series in the world will air a two-hour NBC broadcast of the Mint 400, showcasing the largest and most prestigious off-road race in America.. The 2015 race will be held Saturday, March 14th in Las Vegas, Nevada, and the Red Bull Signature Series broadcast is set to air on NBC, Sunday, June 28th from 2-4 p.m. ET.
“The Red Bull Signature Series is the most progressive action sports property on TV today, so of course we are thrilled to continue to be a part of the series,” said Mint 400 CEO Matt Martelli. “Last year’s Red Bull Signature Series broadcast on NBC reached new fans all across the United States and globally online. It’s validation that off-road racing is one of the most exciting forms of motorsports in the world. Three hundred and thirty of the best off-road racers in the world are coming to do battle on our course, what can be more exciting than that!.”
“Last year we hit an incredible milestone for the sport of off-road racing,” said Joshua Martelli, COO of The Mint 400. “The show was a huge success! It reached over a hundred million households throughout the United States and on Red Bull Signature Series.”
Click here to watch the entire 2014 broadcast on NBC:
Mad Media will return in 2015 as the production team behind The Mint 400 broadcast for the sixth consecutive year. They are best known for producing the first three Gymkhana films, and most recently the “XP1K” series for Polaris RZR. In addition to their widely successful branded viral video work, they produced coverage of the 2013 Pikes Peak International Hill Climb.Sal Masekela, the definitive voice in action sports, will host all the action in a series that is now in its fourth year on NBC.
About The Red Bull Signature Series
Thee Red Bull Signature Series is the most progressive action sports property in the world, featuring best-in-class events such as Frozen Rush, Joyride, Rampage, Straight Rhythm, Mint 400 and Volcom Pipe Pro. These events represent a collection of the most innovative snowboarding, skiing, surfing, mountain biking, skateboarding, motorsports and BMX events, on custom courses inspired by the athletes themselves. Red Bull Media House and the NBC Sports Group showcase this world-class property of action sports events all year long on NBC through state-of-the-art production and storytelling. For more information, please visit www.redbullsignatureseries.com. Be sure to follow the Red Bull Signature Series on Facebook and Twitter for updates.
About The Polaris RZR Mint 400, presented by General Tire
Known as “The Greatest Off-Road Race in America,” The Mint 400 is an epic four hundred mile battle between the top off-road racers in the world in over twenty different classes of off-road vehicles. The race was started in 1967, and is steeped in American lore, as thousands of racers, as well as celebrities from around the world, have attempted to tame the brutal Nevada desert. An entire week of events lead up the famed off-road race in and around Las Vegas, including a vehicle parade, drivers meet and greet, pit crew contest, crowning of Miss Mint, multiple parties, qualifying, and contingency / vehicle tech inspection.About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.
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