The Mint 400 and NORRA Partner For Third Annual Vintage “Show N’ Shine”

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NORRA Reunites Cars, Trucks and Bikes on Mint 400’s “Memory Lane”

March 5th, 2015 – San Diego, CA – Huge crowds and the sparkling neon of historic downtown Las Vegas will once again serve as a perfect backdrop for off-road racing history to come alive at the upcoming Polaris RZR Mint 400 presented by General Tire. For the third time in as many years, the National Off-Road Racing Association (NORRA) will help organize a special Mint 400 “Vintage Show N’ Shine” on Friday, March 13th at the race’s legendary Tech and Contingency day on Las Vegas’ famous Fremont Street. A popular part of the Mint 400 experience, for 2015 NORRA hopes to gather an impressive collection of rolling history in an area known as “Memory Lane.”


NORRA promotes and organizes the annual General Tire NORRA Mexican 1000 Rally, a vintage-flavored on and off-road stage rally that runs the length of the Baja peninsula. Scheduled to take place on April 25-29, for 2015 competitors will enjoy a fun-filled journey from Ensenada, Baja Mexico to the world-class resort city of San Jose del Cabo. More than 150 entries are expected to take part in an event fondly known as “The Happiest Race on Earth.”

The list of famous off-road vehicles expected at the 2015 Mint 400 “Show N’ Shine” is expected to include many one-of-a-kind iconic desert racing vehicles – many that competed in the Mint 400 during their heyday.

“While the Mint 400 has once again become the largest and most influential off-road race in America, this race also has an unmatched history that stretches back to 1967,” stated the Mint 400’s CEO Matt Martelli. “Honoring our past via this ongoing relationship with NORRA just makes sense, as they have really been the catalyst to the entire historic off-road racing movement that’s now gaining momentum. I mean what’s cooler than racing vintage off-road vehicles?”

“We are very pleased that the Mint 400 group has invited us back to be part of their festivities again in 2015,” explained NORRA President Mike Pearlman. “Both of our groups share a passion for this sport’s unique and colorful past. We invite everyone with a vintage off-road truck, sedan, buggy or motorcycle to join us on Fremont Street on “Memory Lane.”

For Information and display space contact Marty Fiolka.

For more information on the General Tire NORRA Mexican 1000, please visit:
Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, four-day rally includes vintage off-road vehicles and motorcycles, as well as modern desert Rally Raid cars, pre-runner trucks, buggies and motorcycles.Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970’s.
The General Tire NORRA Mexican 1000 is supported by General Tire, American Racing Wheel, South Point Hotel Casino, Walker Evans Racing, Azunia Tequila, KC HiLites, Bilstein Shock Absorbers and Mastercraft/Impact Safety.

About The Polaris RZR Mint 400, presented by General Tire
Known as “The Greatest Off-Road Race in America,” The Mint 400 is an epic four hundred mile battle between the top off-road racers in the world in over twenty different classes of off-road vehicles. The race was started in 1967, and is steeped in American lore, as thousands of racers, as well as celebrities from around the world, have attempted to tame the brutal Nevada desert. An entire week of events lead up the famed off-road race in and around Las Vegas, including a vehicle parade, drivers meet and greet, pit crew contest, crowning of Miss Mint, multiple parties, qualifying, and contingency / vehicle tech inspection.

About Mad Media
Mad Media ( is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.

The post The Mint 400 and NORRA Partner For Third Annual Vintage “Show N’ Shine” appeared first on RockCrawler 4x4 and Offroad Magazine.

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