The FJ40 was the top model variant sold in 2020, but the FJ62 and FZJ80 are the markets to watch in 2021
2020 was another great year for the classic and collector Land Cruiser market, with dollar sales up 29% from 2019 – even with the same number of listings in both years.
| Land Cruiser Market Stats | 2020 | 2019 | Change |
| Dollar Volume | $10.6m | $8.2m | +29% |
| Listings | 428 | 429 | – |
| Listings Sold | 320 | 284 | +12% |
| Sell Through | 75% | 66% | +14% |
| Top Sale | $173,600 | $89,600 | +94% |
| Average Sale | $32,994 | $28,840 | +14% |
As with previous years, the FJ40 continues to be the top variant sold, but both the FJ62 and FJ60 saw over 100% increase in total dollar sales year-over-year – with the FJ62 almost tripling in market size, and coming close to doubling its average sale. The 80 series generation is also starting to grow, with the FZJ80 variant showing up in meaningful numbers and an impressive 516% growth rate.
| Top 5 Model Variants | Dollar Volume 2020 | Dollar Volume 2019 | Change | Average Sale Price 2020 | Average Sale Price 2019 | Change |
| Land Cruiser FJ40 | $3.8m | $4.2m | -10% | $35,247 | $29,670 | +19% |
| Land Cruiser FJ62 | $1.4m | $356,462 | +293% | $36,111 | $20,968 | +72% |
| Land Cruiser FJ60 | $1.2m | $491,269 | +144% | $28,228 | $23,394 | +21% |
| Land Cruiser FJ45 | $1.2m | $1.3m | -8% | $52,470 | $44,995 | +17% |
| Land Cruiser FZJ80 | $876,327 | $142,350 | +516% | $23,061 | $15,817 | +46% |
Undoubtedly, the 40 Series generation continued to reign supreme, with its multiple variants (FJ40, FJ43, FJ45, etc.) adding up to over 54% of the classic and collector Land Cruiser market. Interestingly, 70 series vehicles, never originally imported into North America, grew to $514,200 in sales during 2020 and the 100 series saw almost 1000% growth.
Source: CLASSIC.COM Market Data for Toyota Land Cruiser
| Top 5 Generations | Dollar Volume 2020 | Dollar Volume 2019 | Change | Average Sale Price 2020 | Average Sale Price 2019 | Change |
| Land Cruiser 40 Series | $5.8m | $6.3m | -8% | $38,496 | $30,814 | +25% |
| Land Cruiser 60 Series | $2.6m | $923,031 | +182% | $31,960 | $22,513 | +42% |
| Land Cruiser 80 Series | $803,977 | $220,350 | +265% | $25,935 | $18,363 | +41% |
| Land Cruiser 70 Series | $514,200 | $358,120 | +44% | $23,373 | $22,383 | +4% |
| Land Cruiser 100 Series | $440,119 | $42,150 | +994% | $19,136 | $21,075 | -9% |
Although the average sale for all variants came in at $32,994, 40-series restomods took the top 5 sales this year, all selling in the six figure range. The highest sale, at $173,600, was for a 1981 FJ43 Land Cruiser restored and modified by The FJ Company.
Image: 1981Toyota FJ43 Land Cruiser,
Sold for $173,600 at RM Sotheby’s Elkhart Collection (October 2020)
| Top 5 Sales | Type | Sale Price |
| 1981 Toyota FJ43 Land Cruiser | Restomod | $173,600 |
| 1974 Toyota Land Cruiser FJ40 | Restomod | $135,000 |
| 1973 Toyota Land Cruiser FJ40 6.0l 5-Speed | Restomod | $127,000 |
| 1973 Toyota FJ40 Land Cruiser | Restomod | $109,000 |
| 1964 Toyota Land Cruiser FJ45 Pickup | Restomod | $105,000 |
Get real-time updates on new listings and sale prices by following the market for the Toyota Land Cruiser here.
About this data
The data on CLASSIC.COM is compiled from publicly available listings from the leading online and off-line auction sales around the world. Market statistics include sales reported in US Dollars only. For a complete list of data sources, learn more at classic.com/about.
About CLASSIC.COM
CLASSIC.COM is the search engine and analytics platform for the classic car industry. We empower classic car buyers, sellers, and enthusiasts with insights based on deep data – including market values, price comparisons, auction alerts and more. View market statistics for the classic car industry at classic.com/stats and follow your favorite market at classic.com/markets.
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