SANTA ANA, CA. – (June 14, 2019) – Yokohama Tire continues to add to its impressive off-road racing legacy. The tire maker announced today it has partnered with Crandon International Raceway, making Yokohama the “Official Tire” of the legendary off-road facility.
“Yokohama is proud to have finalized our exciting new partnership with iconic Crandon International Raceway,” said Fardad Niknam, Yokohama senior director of consumer product planning and product marketing. “The partnership is another significant stake in our off-road racing activities, and it’s at one of the sport’s most recognized and iconic venues. It’s the ideal place to highlight our rugged GEOLANDAR® line of light-truck tires.Fittingly, 2019 represents the 50th anniversary of Crandon, as well as Yokohama Tire in the United States.”
The agreement begins at the upcoming Crandon Forest County Potawatomi Community Brush Run races and includes the rebranding of the track’s famous red and white barn, as well as...
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