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Tag: SEMA

  • BFGoodrich® Tires Brings the Spirit of Baja to SEMA

    BFGoodrich® Tires Brings the Spirit of Baja to SEMA

    First ever Baja racing pit crew challenge challenges SEMA visitors

    GREENVILLE, S.C., Oct. 26, 2015 – BFGoodrich® Tires returns to the Specialty Equipment Market Association (SEMA) show in Las Vegas to demonstrate its off-road racing leadership and heritage through its partnership with SCORE International Racing and unique interactive activities.

    BFGoodrich Tires will host the one-of-a-kind Pit Crew Challenge outside its booth at the SEMA Score Baja Experience in the Silver Lot outside of the South Hall of the Las Vegas Convention Center, running from Tuesday, Nov. 3, through Thursday, Nov. 5. Each two-member team will compete against the clock, and other teams, by conducting a controlled pit stop and testing their skills in changing BFGoodrich Baja T/A® KR2 race tires and simulating a fuel stop on a SCORE Baja 1000 Class 10 buggy. The event will feature appearances by several BFGoodrich Performance Team members who are made up of professional racers, tuners and enthusiasts throughout the week.

    Each day the team with the fastest time will win a set of BFGoodrich Tires. One lucky team selected at random will be rewarded with a trip to the 2016 Bud Light Baja 500 as guests of BFGoodrich Tires.
    As part of its long-standing partnership with SCORE International and the world of desert racing, BFGoodrich Tires is sponsoring the SEMA Show SCORE Baja 1000 experience, which includes the qualifying for the 2015 Bud Light SCORE Baja 1000, to take place Nov. 3 at a specially designed course at Las Vegas Motor Speedway. Dozens of the world’s top desert racers, many on BFGoodrich Tires, will participate in the qualifying event as they prepare for the race in Mexico’s Baja peninsula beginning on Nov. 20.

    BFGoodrich Tires also joins UTVUnderground.com and Polaris to present the world premiere launch video, “XP1K3” featuring off-road racer and BFGoodrich Tires Performance Team member RJ Anderson. Produced by The Martelli Brothers of Mad Media, the video will debut at11:30 a.m. PST on Tuesday, Nov. 3, at the BFGoodrich Tires booth outside the Las Vegas Convention Center’s South Hall. The previous Polaris videos have garnered more than 16 million views on YouTube.

    The SEMA Show SCORE Baja 1000 Experience includes a 70,000-square-foot desert-racing exhibit outside of the Las Vegas Convention Center’s South Hall. On display will be dozens of Bud Light SCORE Baja 1000 SCORE Trophy Truck and unlimited Class 1 race vehicles, with exhibits from leading off-road and desert-racing companies.At the booth in the Silver Lot, BFGoodrich will display a SCORE Baja 1000 Class 10 race buggy outfit with BFGoodrich Baja T/A® KR2 race tires; a JEEP JKRK outfit by off-road racer Casey Currie, a BFGoodrich Tires Performance Team member; a 2016 Polaris XP1K3 RZR XP Turbo with 30×9.50xR15 BFGoodrich KR2 UTV tires; 2016 SAVVY Currie Racing Ultra4 racing vehicle with 37-inch KO2 tires and piloted by Jessi Combs; and a Ford Shelby American 700-hp F150 with BFGoodrich All-Terrain T/A KO2 tires.

    The brand’s All-Terrain T/A® KO2 tire is the centerpiece of the display. BFGoodrich Tires is the brand that created the first all-terrain tire in 1976 and has launched its most advanced light truck tire ever with the new All-Terrain T/A® KO2 tire. The tire was launched last year and has already sold more than 2 million tires to customers.

    Building on BFG’s long heritage as an innovative all-terrain tire maker, the KO2 incorporates technology developed and tested through the brand’s legendary off-road motorsports teams that have earned 84 off-road wins at races in the Baja peninsula – by far the most by any tire brand.

    About BFGoodrich® Tires
    With more than 100 years of heritage, BFGoodrich® Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 40 years of motorsports experience, BFGoodrich Tires delivers tires for a full range of driving experiences from ultra-high performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at www.BFGoodrichTires.com, on Facebook at www.Facebook.com/BFGoodrichTires or on Twitter at @BFGoodrichTires.

  • OMIX-ADA TO SHOWCASE EXPANDED HISTORIC JEEP COLLECTION AT ITS OFF ROAD SUCCESS CENTER DURING THE 2015 SEMA SHOW

    OMIX-ADA TO SHOWCASE EXPANDED HISTORIC JEEP COLLECTION AT ITS OFF ROAD SUCCESS CENTER DURING THE 2015 SEMA SHOW

    Rare Vintage Civilian Model Jeeps Spanning Five Decades to be on Display

    Suwanee, Ga. (October 27, 2015) – Omix-ADA®, a leading manufacturer of high quality Jeep®, truck and off-road parts and accessories, today announced that it will feature six historic Jeeps from its recently expanded vintage and historic Jeep Collection at the company’s Off Road Success Center during the 2015 SEMA Show, in Las Vegas on November 3-6.

    Since first debuting its Jeep Collection at the 2013 SEMA Show, Omix-ADA has went on to acquire more than 30 historically significant Jeeps, chronicling the brand’s history from pre-WWII prototypes through the modern day JK Wrangler. (more…)

  • RACE THEMED TI AUTOMOTIVE EXHIBIT MOVES OUTSIDE FOR SEMA 2015

    RACE THEMED TI AUTOMOTIVE EXHIBIT MOVES OUTSIDE FOR SEMA 2015

    Showcases company’s performance fuel pumps used by TI Automotive/Viper Exchange race teams in the IMSA TUDOR United Sports Car Championship series

    Auburn Hills, Mich. (Oct. 22, 2015) — TI Automotive, a leading global supplier of fluid storage, carrying and delivery technology, will showcase its high performance fuel delivery systems at its first-ever outdoor exhibit (#61039) at the 2015 SEMA Show. The exhibit, located just outside the Central Hall at the Las Vegas Convention Center near the Ford track, will display the race cars, haulers and trophies of the TI Automotive/Viper Exchange sponsored No. 93 Dodge Viper GT3-R’s that competed in this season’s IMSA Tudor United Sports Car Championship series, as well as the No. 53 Dodge Viper GTS-R that was driven in the 2015 24 Hours of Le Mans.

    TI Automotive/Viper Exchange drivers Ben Keating and Al Carter will sign autographs at the TI Automotive booth Wednesday, Nov. 4, from 2 to 3 p.m.

    “SEMA provides TI Automotive with a great setting to showcase our high-performance fuel delivery systems and highlight how we transferred the technology behind it from the street to the track at our exciting new outdoor exhibit,” said Frank Buscemi, global communications director, TI Automotive. “After totaling 52 hours of some of the toughest endurance racing at the most iconic tracks, the No. 93 TI Automotive / Viper Exchange Dodge Viper GT3-R earned the 2015 Patron North American Endurance Cup as part of the TUDOR United Sports Car Championship racing series.”

    Buscemi points out that with the same TI Automotive fuel delivery system technology on board that is featured on many high performance production vehicles around the world, the Viper race car showed the company’s performance and efficiency strengths in the grueling 24 hours at Daytona, the searing heat at Sebring and the rain-soaked circuits at Watkins Glen and Road Atlanta.

    TI Automotive manufactures a complete line of fuel pumps, accessories, pump kits and fuel modules for the high performance aftermarket. From the street to the track, high performance vehicles are fueled by TI Automotive. For more information, visit www.tiautomotive.com/aftermarket.

    About TI Automotive
    Fluid thinking™ shapes the mindset of TI Automotive. Global automotive manufacturers turn to TI Automotive to develop and produce industry-leading automotive fluid systems technology. Two-thirds of the world’s vehicles contain technology from TI Automotive.

    With 24,000 employees at more than 125 locations in 29 countries, our strength lies in our ability to creatively meet and exceed the increasing fuel economy and emissions regulations of tomorrow’s auto industry. For more information, visitwww.tiautomotive.com, Twitter @TI_Auto_Performance or @TI_Racing and Facebook at TI Automotive Performance or TI Automotive Racing.

  • Golight Reveals New GXL 4211 Off-Road Lamp with Dynamic Styling, Unique Air Induction Ports and Optimized Beam Pattern at 2015 SEMA

    Golight Reveals New GXL 4211 Off-Road Lamp with Dynamic Styling, Unique Air Induction Ports and Optimized Beam Pattern at 2015 SEMA

    Bold, in-your-face look, superior thermal management features and advanced photometric engineering make Golight’s GXL 4211 Off-Road Lamp an exceptional, yet practical product.

    CULBERTSON, Neb., USA — Golight, Inc., a world leader in pan & tilt remote-controlled lighting technology, announced that it will display its new GXL 4211 Off-Road Lamp for the first time on November 3, at the 2015 SEMA Show, in booth 33103 in the upper south hall of the Las Vegas Convention Center. The lamp’s rugged form was inspired by and emulates the look of today’s off-road tires. The bezel of the GXL 4211 Off-Road Lamp features six air induction ports that enhance its thermal management capabilities and promote product longevity. (more…)

  • WELD Will Host a Variety of Racing Celebrities and Unveil Over a Dozen New Wheel Designs at 2015 SEMA Show

    WELD Will Host a Variety of Racing Celebrities and Unveil Over a Dozen New Wheel Designs at 2015 SEMA Show

    Kansas City, Mo. – Located at booth 25125 in the Central Hall at the Las Vegas Convention Center, WELD will have a strong presence at the 2015 SEMA Show from Nov. 3-6 as they unveil many new products and host a variety of racing celebrities.

    “We are excited to greet customers and prospects at our new location within the Racing and Performance Hall at SEMA,” said WELD president and CEO Norm Young. “We will unveil over a dozen new wheel designs at SEMA from our Racing, Street and Strip, and Rekon lines. In addition, our newest division, CCW Forged Performance, will showcase its new Daytona Series of Wheels.” (more…)

  • Amanda Products Releases Final Installment of its Road to SEMA 2014 Story

    Amanda Products Releases Final Installment of its Road to SEMA 2014 Story

    Amanda Products SEMA 2014 2Amanda Products is pulling back the curtain on its unique design process that was used to develop automotive aftermarket prototype parts for the 2014 SEMA Show in Las Vegas, Nevada. The three-part story at http://www.amandaproducts.com/sema2014/ offers exclusive photos and interviews with designers, executives, engineers and product developers.

    The first two parts of the Amanda Products Road to SEMA Story – INSPIRATION AND DESIGN – documented the brand’s journey from Global Media Award for its innovative SpeedHook™ at SEMA 2013 to development of more ingenious off-road products. Amanda Products brought the real-world feedback it had collected from off-road enthusiasts to intensive group ideation sessions, uniting executives, engineers and designers to generate new ideas for the brand. (more…)