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Tag: Yokohama Tire Corporation

  • Dirt Will Fly as Yokohama Tire Digs in for Two Tough Races

    Dirt Will Fly as Yokohama Tire Digs in for Two Tough Races

    SANTA ANA, CA (Aug. 12, 2015) – From the dry desert heat in southern Nevada to sweltering humidity on the East Coast, Yokohama Tire Corporation’s (YTC) motorsports teams are ready to roll in two different race series: the Red Bull Global Rallycross (RBGRC) competition at RFK Stadium in Washington, D.C. on August 15 and the Best in the Desert’s “Vegas to Reno” off-road clash, August 13-15.

    “These are two challenging races that will definitely prove our tires can compete in the most extreme conditions,” said Duane Sampson, YTC manager of motorsports. “At RBGRC, the track combines the technical variables of pavement, dirt and a jump into less than a mile. Vegas to Reno is a 545-mile desert battle fought over conditions that include everything from high-speed runs through the sand to low-speed cornering around boulders. Both races will clearly highlight the versatility and durability of our tires.”

    RBGRC blends the best of circuit racing, off-road racing and rally competition. Specially designed Yokohama ADVAN® race tires are the series’ spec tires fitted on all the heavily modified, 600-horsepower production-based cars.

    In the Vegas to Reno race, Yokohama technical partner and off-road veteran Cameron Steele will compete in an 860-horsepower race truck, which was completely rebuilt over the summer with extensive chassis upgrades, suspension modification and a new motor. All of this will be transferred to the ground on off-road-race-engineered 40-inch GEOLANDAR A/T-S® R tires.

    Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

    Connect with Yokohama Tire Corporation:

    www.facebook.com/yokohamatirecorp

    www.twitter.com/yokohamatc

    www.youtube.com/user/yokohamamotorsports

    www.instagram.com/yokohamatire

    Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

     

  • Yokohama Tire Corporation Kicks Off Its ‘Summer Joyride 2’ Promotion

    Yokohama Tire Corporation Kicks Off Its ‘Summer Joyride 2’ Promotion

    SANTA ANA, CA. – (Aug. 3, 2015) – Yokohama Tire Corporation (YTC) keeps the summer fun rolling by giving consumers great deals with “Summer Joyride 2.” The promotion, which runs until August 31, offers customers a $60 Visa® prepaid card after purchasing a set of four select Yokohama tires.

    Consumers can also donate part or all of their rebate to YTC’s charity partner KaBOOM!, when registering for the rebate online. KaBOOM! is a national nonprofit organization dedicated to ensuring children get the balanced and active play they need.

    Eligible Yokohama treads featured in the Summer Joyride 2 promotion include:

    — GEOLANDAR H/T G056™

    — GEOLANDAR A/T-S®

    — GEOLANDAR G055™

    “Summer’s still on, so there’s time to hit the road with new tires and get $60 back,” said Alan Holtschneider, YTC director of marketing.  “The Summer Joyride 2 promotion is a great opportunity for customers to save money, while ensuring their vehicles are road trip-ready.”

    The rebate is available at participating Yokohama dealers nationwide, as well as select online retailers.  Details of the promotion can be found at http://www.yokohamatire.com/summerjoyride.

    Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

    Connect with Yokohama Tire Corporation:

    www.facebook.com/yokohamatirecorp

    www.twitter.com/yokohamatc

    www.youtube.com/user/yokohamamotorsports

    www.instagram.com/yokohamatire

    Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section atwww.yokohamatire.com.

  • Yokohama Tire Corporation Shifts 2015 Motorsports Programs into High Gear

    Yokohama Tire Corporation Shifts 2015 Motorsports Programs into High Gear

    SANTA ANA, CA (March 17, 2015) – Producing tires for a wide variety of racing disciplines – Red Bull Global Rallycross, sports car and off-road – Yokohama Tire Corporation’s (YTC) 2015 motorsports season is ready to roll.

    “Yokohama prides itself on the breadth of our racing program and how it pushes our tire development,” said Duane Sampson, YTC manager, motorsports. “Our tires have to handle everything from road courses like Road America in Wisconsin to the rocky terrain of Baja, California to the rallycross course in Barbados.”

    For the full 2015 Yokohama motorsports calendar, go to http://www.yokohamatire.com/calendar_main/. Yokohama’s racing slate includes:

    Red Bull Global Rallycross

    YTC enters its second year as the exclusive tire supplier of the Red Bull Global Rallycross (RBGRC), with the series expanding in 2015 from 10 races to 12. RBGRC combines the best elements of rally, stadium, circuit and off-road racing, lending itself to harrowing stunts and wheel-to-wheel competition. Cars in the series are heavily modified from their street-going counterparts, packed with all-wheel drive, 600 horsepower and Yokohama ADVAN® race tires. Star drivers include 2014 champion Joni Wiman, Tanner Foust, Scott Speed, Bucky Lasek, Travis Pastrana and Nelson Piquet Jr.

    “The ADVAN tire we supply for RBGRC is a good example of our motorsport tire technology,” said Sampson. “Prior to Yokohama’s involvement, RBGRC ran bias-ply tires. Yokohama has since engineered a radial slick that could handle the rigors of extreme conditions that exist in the exciting racing format.”

    The series starts May 31 in Tampa/St. Petersburg, Florida.

    Porsche GT3 Cup Challenge USA by Yokohama

    Covering eight venues with 16 rounds, Porsche GT3 Cup Challenge USA by Yokohama is the largest single-make Porsche series in the world. It features two classes of vehicles that race on YTC’s orange oil-infused racing slick, the ADVAN® ENV-R2™.

    Porsche GT3 Cup enters its seventh consecutive season with Yokohama as its exclusive tire supplier. Semi-professional and up-and-coming drivers compete in two car classes, Platinum and Gold. The drivers will compete on some of the best tracks in the U.S., including Circuit of the Americas, Mazda Raceway at Laguna Seca and NOLA Motorsports Park, a new venue near New Orleans, Louisiana, that has been added this season.

    The racing heats up March 18-20 at Sebring.

    Off-Road Racing: SCORE & BITD

    Coming off a third-place finish in the SCORE Trophy Truck division at last year’s Baja 1000, Cameron Steele and his Desert Assassins team return under Yokohama sponsorship for 2015.

    Steele, a two-time SCORE Person of the Year, runs race-engineered 40-inch GEOLANDAR A/T-S® R tires mounted on his 800-horsepower No. 16 Geiser Brothers Trophy Truck. The tires are designed to endure some of the world’s harshest terrains at speeds in excess of 120 mph. For 2015, the team will focus on the major desert off-road races in North America, including the SCORE Baja 500, SCORE Baja 1000, and the Best in the Desert’s Vegas to Reno.

    Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

    Connect with Yokohama Tire Corporation:

    www.facebook.com/yokohamatirecorp

    www.twitter.com/yokohamatc

    www.youtube.com/user/yokohamamotorsports

    www.instagram.com/yokohamatire

    Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section atwww.yokohamatire.com.

  • Yokohama Tire Corporation’s Off-Road Racers to Kick-off Season at SCORE San Felipe 250

    Yokohama Tire Corporation’s Off-Road Racers to Kick-off Season at SCORE San Felipe 250

    Desert Assassins’ Cameron Steele competing on Yokohama GEOLANDAR A/T-S® R tires

    Cam Steele racing to third place in the 2014 Baja 1000SANTA ANA, CA (Jan. 23, 2015) – The Yokohama Tire Corporation (YTC)-sponsored Desert Assassins off-road racing team heads to Mexico this week for the season-opening SCORE San Felipe 250, January 24. Veteran Trophy Truck driver Cameron Steele will pilot the 800-horsepower No. 16 Geiser Brothers Trophy Truck, mounted on off-road, race-engineered Yokohama GEOLANDAR A/T-S® R tires.

    In his last race, Steele, a two-time SCORE (Southern California Off Road Enthusiasts) Person of the Year, earned a third-place finish in the iconic SCORE Baja 1000 last November.

    Now Steele and the Desert Assassins are setting their sights on tackling the tough terrain of San Felipe.

    “We’re confident about San Felipe and the upcoming season,” said Steele. “San Felipe is a demanding course and we’re looking forward to improving upon last year’s success. With the support of Yokohama and the GEOLANDAR tire, we’ve got high hopes.”

    Approximately 150 racers from around the world will compete on the 257.2-mile course, which is part of the five-race SCORE World Desert Championship series.

    “We’re excited to get a jump on the year and start the off-road season in January,” said Duane Sampson, YTC motorsports manager. “Desert racing continues to be an important arena for us and we’re looking to capitalize on the strides we’ve made thus far.”

    Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

    Connect with Yokohama Tire Corporation:

    www.facebook.com/yokohamatirecorp

    www.twitter.com/yokohamatc

    www.youtube.com/user/yokohamamotorsports

    www.instagram.com/yokohamatire

    Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

  • Yokohama Tire Corporatio​n’s Off-Road Racers Reflect on 2013 Season

    Yokohama Tire Corporatio​n’s Off-Road Racers Reflect on 2013 Season

    Highlights include Cameron Steele’s early season win on YokohamaGEOLANDAR A/T-S® R tires

    Cameron Steele racing on Yokohama Geolandar tires at the 2013 Baja 1000FULLERTON, CA. – (Dec. 12, 2013) – From Nevada to Mexico, Yokohama Tire Corporation (YTC) and the Desert Assassins off-road racing team covered a lot of rugged, dusty ground during the 2013 season, producing several highlights, some even historic. The Desert Assassins were led by husband and wife duo Cameron and Heidi Steele, who campaigned their 800-horsepower Geiser Brothers Trophy Trucks on off-road racing-engineered Yokohama GEOLANDAR A/T-S® R tires. (more…)

  • Baja 500 Preview with Yokohama Tire Corporation’s Off-Road Racing Teammates Heidi Steele and Jessica McMillin

    Heidi Steele, Jessica McMillin. Photo by Tim SanchezFULLERTON, CA. – (May 28, 2013) – In March, Yokohama Tire Corporation (YTC) made history by partnering with the first-ever all-woman Trophy Truck driver tandem in SCORE (Southern California Off Road Enthusiasts) racing: The Desert Assassins’ Heidi Steele and Jessica McMillin. YTC follows the teammates in this Q&A as they gear up for the Baja 500 race on May 31-June 1. The co-drivers discuss working together, the challenges of the Trophy Truck division and race – as well as tire – strategy.

    Heidi is a four-time SCORE Class champion who is married to Desert Assassins teammate and veteran off-roader Cameron Steele. Jessica, also a SCORE champion, but new to the Desert Assassins team, is part of the famous off-road racing McMillin family. Both drivers are racing in the Trophy Truck class for the first time and competing on specially-engineered 40-inch Yokohama Geolandar A/T-S® R tires mounted on their 800-horsepower Geiser Brothers truck. (more…)