Tire/Wheel

Yokohama Tire Sweeps SEMA Show’s ‘Best New Tire’ Awards

GEOLANDAR X-AT™ takes first place, ADVAN Apex™ and GEOLANDAR X-CV® earn runner-up awards SANTA ANA, CA – (Nov. 5, 2019) – Three “Best New Tire” awards were handed out at the SEMA New Products Award Breakfast in Las Vegas…and Yokohama Tire won them all. Yokohama’s GEOLANDAR X-AT™ extreme all-terrain tire was named the “Best New …
Press Release

Yokohama Tire Extends Partnership with Canyonlands Jeep Adventures

SANTA ANA, CA – (Apr. 29, 2019) – The off-road partnership between Yokohama Tire and Canyonlands Jeep Adventures keeps rolling. Yokohama has extended its decade-long relationship with the Moab, Utah-based company that offers off-roading enthusiasts a chance to hit picturesque trails in Jeeps riding on Yokohama’s durable, all-terrain GEOLANDAR® tires. “We’ve …
Events/Competitions

Travis Pastrana and David Donohue Climb to Victory on Yokohama Tires in the ‘Race to the Clouds’

Pastrana, on ADVAN A052™ street tires, takes the inaugural Porsche Cayman GT4 Clubsport Pikes Peak Hill Climb Trophy by Yokohama; Donohue wins Time Attack 1 on ADVAN A005™ slick tires SANTA ANA, CA. – (June 26, 2018) –Yokohama Tire’s successful return to the Broadmoor Pikes Peak International Hill Climb was highlighted by …
Tire/Wheel

Yokohama Tire Gains Traction with its Aggressive, All-new GEOLANDAR X-MT™

Awesome looks, super durability and crushing performance highlight extreme off-road tire that goes on sale July 1   SANTA ANA, CA. – (May 21, 2018) – Got grip? Yokohama Tire’s aggressive all-new GEOLANDAR X-MT™ off-road tires does…and then some. The latest addition to Yokohama’s rugged GEOLANDAR® lineup goes on sale in the U.S. July 1 in …
Events/Competitions

Yokohama Tire to Rock Baja as Title Sponsor of the 2018 Yokohama NORRA Mexican 1000

Tire maker will highlight its rugged GEOLANDAR® tire line at the ‘Happiest Race on Earth’ SANTA ANA, CA – (Sept. 12, 2017) – Yokohama Tire Corporation (YTC) is Baja bound. YTC announced it has fortified its off-road racing ties as the title sponsor of the 2018 Yokohama National Off-Road Racing Association’s …
Tire/Wheel

Go Strong! Yokohama Tire Launches the All-new, Ultra-tough GEOLANDAR M/T G003™ Mud-Terrain Tire

Available in 37 sizes, the ruggedly eye-catching M/T is built to dominate, thanks to its proprietary technology, which delivers superior strength, performance and traction SANTA ANA, CA. – (May 18, 2017) – Tough just got a lot tougher with Yokohama Tire Corporation’s all-new GEOLANDAR M/T G003™ mud-terrain tire. Designed for …
Press Release

Yokohama Tire Corporation Helps Consumers Fall into Savings with ‘Autumn Escape’ Campaign

Customers receive a $60 Yokohama Visa® Prepaid card with the purchase of four select Yokohama tires through October 31 SANTA ANA, CA. – (Oct. 3, 2016) – Yokohama Tire Corporation is welcoming fall with a national mail-in rebate promotion: Autumn Escape. From October 1 through October 31, consumers will receive …