Archive for Yokohama Tire Corporation – Page 2

Former two-time champion and current Class 6 leader racing on off-the-shelf Geolandar M/T+® tires

FULLERTON, CA. – (Sept. 7, 2011) – Competing in Mexico has been extremely good for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele. This year alone, she’s won the San Felipe 250 in March and was third in the Baja 500. Steele can add to her Mexico mastery and pad her lead in SCORE’s Class 6 with a win in the Tecate SCORE San Felipe Challenge of Champions, September 9-11, in San Felipe, Baja, California, Mexico. Read More→

Chad George also takes first for tire maker at Glen Helen

FULLERTON, CA (Aug. 9, 2011) – Yokohama Tire Corporation collected two first-place victories in the Lucas Oil Off-Road Racing Series (LOORRS) event, August 7 at Glen Helen Raceway near San Bernardino, California. Longtime Yokohama-sponsored racer Cameron Steele captured his first Lucas Oil race of the season in the Pro Lite Class, as did Chad George, who took the title in the Super Lites Class. Steele and George won on off-the-shelf Yokohama Geolandar A/T-S® tires. Read More→

Yokohama Tire Corporation Rolls Out New TV Ad

Thursday, April 14th, 2011

30-Second Spot Features Off-Road Stars Cameron and Heidi Steele in a High-Speed Update of Classic Kids’ Game, “Duck, Duck, Goose”

FULLERTON, CA (April 14, 2011) – Yokohama Tire Corporation (YTC) recently rolled out a high-powered, high-speed television commercial based on the classic kids’ game, “Duck, Duck, Goose” (DDG).

The 30-second spot, shot in February at the San Bernardino International Airport, broke nationally on ABC during the 12 Hours of Sebring endurance race. It features off-road champions Cameron and Heidi Steele – both Yokohama-sponsored drivers – whipping around a circle of high-performance vehicles all equipped with Yokohama tires. Cameron (a Baja 1000 champion) in his 800-horsepower off-road truck and Heidi (a Baja 500 and 1000 champion) in a bright yellow Lamborghini Gallardo Superleggera chasing after him.  Read More→

FULLERTON, CA (March 23, 2011) – Yokohama Tire Corporation-sponsored drivers combined for three podium finishes at the Lucas Oil Off-Road Racing Series opener at Firebird Raceway in Phoenix, Arizona, March 19-20.

In the Pro Lite Unlimited class, Yokohama driver Jimmy Stephensen took his #33 Discount Tire/Ironclad Nissan, outfitted with  Yokohama Geolandar A/T-S® tires, to the podium with a third-place finish in round 1 on Saturday, March 19. The next day, Stephensen, from Las Vegas, repeated his podium performance with a second-place finish.   Read More→

Tire maker continues with teams in off-road and ALMS, plus “eco-racing’ in the GT3 Challenge and GTC series

FULLERTON, CA (March 15, 2011) – From rugged desert terrains to legendary tracks such as Sebring International Raceway, Yokohama Tire Corporation’s motorsports program will be in full swing in 2011. Once again, Yokohama will be involved in off-road racing’s SCORE, SNORE and Lucas Oil series, as well as endurance racing in the competitive ALMS classes. Additionally, Yokohama’s breakthrough eco-racing campaign will continue in the GT3 and GTC series with its orange oil-infused ADVAN® ENV-R2™, the first – and only – environmentally-friendly tire used in a racing series.

“We’re definitely ready and eager to begin our motorsports season,” said Andrew Briggs, Yokohama senior manager of motorsports. “Cameron and Heidi Steele, both past off-road champions, are ready to reclaim their titles, and in ALMS, we have aligned with new racing partners.” Read More→

Former two-time champion Steele and co-driver Rene Brugger come from behind to take Class 6 title on off-the-shelf Geolandar M/T+® tires

FULLERTON, CA. – (March 14, 2011) – Yokohama Tire Corporation-sponsored Heidi Steele captured her first race of the season, winning the Class 6 title at the 25th MasterCraft Safety Tecate SCORE San Felipe 250 in Baja, California on March 12.

Driving her customary Ford Ranger, Steele, the former Class 6 (unlimited, production mini trucks) and Class 7 (open, production mini trucks) champion, and her co-driver and Desert Assassins teammate Rene Brugger, finished the demanding course on off-the-shelf Yokohama Geolandar M/T+® tires in 5:50:40.  Read More→

Yokohama Off-Roaders Battle Bruising Baja 1000

Tuesday, November 23rd, 2010

Heidi Steele gets podium finish on off-the-shelf Geolandar M/T+® tires; Ikuo Hanawa races solo for 34 hours

FULLERTON, CA. – (Nov. 23, 2010) – The SCORE Baja 1000 is off-road racing’s toughest test. Yokohama Tire-sponsored racers took the challenge, with three-time SCORE champion Heidi Steele leading the pack with a third-place finish in Class 6 for unlimited, production mini trucks.

The 43rd edition of the iconic desert race, which wound down Mexico’s Baja Peninsula from Ensenada to La Paz, took place November 17-20. Read More→

FULLERTON, CA (Aug. 25, 2010) – Consumers looking for guidance on how to choose the right tires for their trucks and SUVs can get answers from Yokohama Tire Corporation’s third installment of Tire Tips, a series of short educational videos created to help people learn more about tires, from proper maintenance to improving fuel efficiency.

The “how to choose a truck/SUV tire” video is hosted by off-road racing champions Cameron and Heidi Steele. Cameron, who is also a TV commentator, was the host in the first two Yokohama Tire Tips videos: the importance of properly inflated tires and how to read the sidewall of a tire.  The latest video can be seen on Yokohama’s Website ( and YouTube. Read More→

Yokohama Tire Tips

Tuesday, July 6th, 2010

FULLERTON, CA (July 2, 2010) – How to read the sidewall of a tire is the subject of Yokohama Tire Corporation’s second installment of Tire Tips, a series of short educational videos designed to help consumers learn more about tires.

Like the first Yokohama Tire Tips video, which displayed the importance of properly inflated tires and debuted June 6 to coincide with Tire Safety Week, the latest video is hosted by off-road racing champion and TV commentator Cameron Steele.  The video can be seen on Yokohama’s Web site ( and YouTube. Read More→

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EV bests previous “Race to the Clouds” mark by over a minute

FULLERTON, CA (July 1, 2010) – An electric vehicle driving on Yokohama tires and powered by a new AC Propulsion motor broke the record for electric vehicles in the 2010 Pikes Peak International Hill Climb in Colorado Springs, Colorado over the weekend. Read More→

Off-road champion finishes punishing 438-mile course on off-the-shelf Geolandar M/T+® tires

FULLERTON, CA. – (June 8, 2010) – Yokohama Tire-sponsored off-road champion Heidi Steele battled the toughest SCORE Baja 500 course in her career yet still managed to claim second place. The 42nd running of the event was held in Ensenada, Mexico on June 5.

“This year’s Baja 500 was one of the toughest courses I have experienced in my six years of racing,” said Steele, the defending SCORE Class 6 champion, who completed the course on off-the-shelf Yokohama Geolandar M/T+® tires. “We battled and finished with a solid second place finish just over 12 minutes out of first.  Third place was well over six hours behind us.” Read More→

Tiremaker returns to short-course racing for the first time since 1994

FULLERTON, CA (Feb. 4, 2010) – Yokohama Tire Corporation is expanding its off-road activities, becoming an associate sponsor of the eight-weekend 2010 Lucas Oil Off-Road Series. The one-year sponsorship agreement includes track signage and a space in the vendor/pit area.

“Partnering with Lucas Oil and its successful off-road racing series is another positive step for our expanding motorsports program and benefits Yokohama in a variety of ways,” said Mark Chung, Yokohama director, corporate strategy and planning. “The series has a lot of exciting classes and receives a lot of TV coverage which will help us to promote our Geolandar® tire line.”

Lucas Oil Off-Road combines the Midwest tradition of short-course off-road racing with a West Coast influence and features seven classes: Unlimited 4, Unlimited 2, Unlimited Lite, Super Lite, Unlimited Buggy, Limited Buggy and Kart. The season is eight weekends and features two races per day each weekend. There is a 15-race points championship battle and the final day is the Challenge Cup Shootout. The season kicks off March 6-7 at the Lake Elsinore Motorsports Complex, Lake Elsinore, California.

“We are proud that Yokohama has chosen the Lucas Oil Off-Road Racing Series as the venue to renew their presence in short-course off-road racing. We value the commitment they are making to the series and our race teams,” stated Bob Patison, Lucas Oil Products executive vice president.

The last time Yokohama was involved with short-course racing was with the Mickey Thompson Stadium Series from 1989-1994. In Lucas Off-Road, Yokohama-sponsored racers will compete in the Unlimited Lite, Unlimited Buggy and Limited Buggy classes, where the drivers will use off-the-shelf Geolandar® tires.

2010 Lucas Oil Off-Road Racing Series Schedule

  • March 6-7, Lake Elsinore Motorsports Complex, Lake Elsinore, California
  • April 17-18, Speedworld Off-Road Park, Surprise, Arizona
  • May 22-23, Las Vegas Motor Speedway, Las Vegas, Nevada
  • June 26-27, Miller Motorsports Park, Tooele, Utah
  • August 7-8, Lake Elsinore Motorsports Complex, Lake Elsinore, California
  • September 25-26, Speedworld Off-Road Park, Surprise, Arizona
  • November 6-7, Las Vegas Motor Speedway, Las Vegas, Nevada
  • December 11-12, Firebird Raceway, Phoenix, Arizona

Lucas Oil Off-Road Racing Series details:

Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at