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Chad George also takes first for tire maker at Glen Helen

Cameron Steele at 2011 Lucas Oil race in Glen Helen photo by Jon Lee 150x98 Yokohama Tire Corporation Sponsored Off Roader Cameron Steele Wins Lucas Oil RaceFULLERTON, CA (Aug. 9, 2011) – Yokohama Tire Corporation collected two first-place victories in the Lucas Oil Off-Road Racing Series (LOORRS) event, August 7 at Glen Helen Raceway near San Bernardino, California. Longtime Yokohama-sponsored racer Cameron Steele captured his first Lucas Oil race of the season in the Pro Lite Class, as did Chad George, who took the title in the Super Lites Class. Steele and George won on off-the-shelf Yokohama Geolandar A/T-S® tires. Read More→

Yokohama Tire Corporation Rolls Out New TV Ad

Thursday, April 14th, 2011

2011 04 YokohamaTire 300x255 Yokohama Tire Corporation Rolls Out New TV Ad 30-Second Spot Features Off-Road Stars Cameron and Heidi Steele in a High-Speed Update of Classic Kids’ Game, “Duck, Duck, Goose”

FULLERTON, CA (April 14, 2011) – Yokohama Tire Corporation (YTC) recently rolled out a high-powered, high-speed television commercial based on the classic kids’ game, “Duck, Duck, Goose” (DDG).

The 30-second spot, shot in February at the San Bernardino International Airport, broke nationally on ABC during the 12 Hours of Sebring endurance race. It features off-road champions Cameron and Heidi Steele – both Yokohama-sponsored drivers – whipping around a circle of high-performance vehicles all equipped with Yokohama tires. Cameron (a Baja 1000 champion) in his 800-horsepower off-road truck and Heidi (a Baja 500 and 1000 champion) in a bright yellow Lamborghini Gallardo Superleggera chasing after him.  Read More→

2011 03 YokohamaJimmyStephensen 300x200 Yokohama Tire Corporation Sponsored Drivers Kick Off Lucas Oil Off Road Racing Season with Three Podium Finishes FULLERTON, CA (March 23, 2011) – Yokohama Tire Corporation-sponsored drivers combined for three podium finishes at the Lucas Oil Off-Road Racing Series opener at Firebird Raceway in Phoenix, Arizona, March 19-20.

In the Pro Lite Unlimited class, Yokohama driver Jimmy Stephensen took his #33 Discount Tire/Ironclad Nissan, outfitted with  Yokohama Geolandar A/T-S® tires, to the podium with a third-place finish in round 1 on Saturday, March 19. The next day, Stephensen, from Las Vegas, repeated his podium performance with a second-place finish.   Read More→

Tire maker continues with teams in off-road and ALMS, plus “eco-racing’ in the GT3 Challenge and GTC series

2010 03 YokohamaMotorsportsGT3 300x199 Yokohama Tire Corporation’s 2011 Motorsports Program Gears Up FULLERTON, CA (March 15, 2011) – From rugged desert terrains to legendary tracks such as Sebring International Raceway, Yokohama Tire Corporation’s motorsports program will be in full swing in 2011. Once again, Yokohama will be involved in off-road racing’s SCORE, SNORE and Lucas Oil series, as well as endurance racing in the competitive ALMS classes. Additionally, Yokohama’s breakthrough eco-racing campaign will continue in the GT3 and GTC series with its orange oil-infused ADVAN® ENV-R2™, the first – and only – environmentally-friendly tire used in a racing series.

“We’re definitely ready and eager to begin our motorsports season,” said Andrew Briggs, Yokohama senior manager of motorsports. “Cameron and Heidi Steele, both past off-road champions, are ready to reclaim their titles, and in ALMS, we have aligned with new racing partners.” Read More→

Former two-time champion Steele and co-driver Rene Brugger come from behind to take Class 6 title on off-the-shelf Geolandar M/T+® tires

2011 03 SCORE HeidiSteele 300x224 Yokohama Tire Corporation Sponsored Heidi Steele Wins SCORE San Felipe 250  FULLERTON, CA. – (March 14, 2011) – Yokohama Tire Corporation-sponsored Heidi Steele captured her first race of the season, winning the Class 6 title at the 25th MasterCraft Safety Tecate SCORE San Felipe 250 in Baja, California on March 12.

Driving her customary Ford Ranger, Steele, the former Class 6 (unlimited, production mini trucks) and Class 7 (open, production mini trucks) champion, and her co-driver and Desert Assassins teammate Rene Brugger, finished the demanding course on off-the-shelf Yokohama Geolandar M/T+® tires in 5:50:40.  Read More→

Yokohama Off-Roaders Battle Bruising Baja 1000

Tuesday, November 23rd, 2010

2010 10 Baja1000 Yokohama Hanawa 300x287 Yokohama Off Roaders Battle Bruising Baja 1000Heidi Steele gets podium finish on off-the-shelf Geolandar M/T+® tires; Ikuo Hanawa races solo for 34 hours

FULLERTON, CA. – (Nov. 23, 2010) – The SCORE Baja 1000 is off-road racing’s toughest test. Yokohama Tire-sponsored racers took the challenge, with three-time SCORE champion Heidi Steele leading the pack with a third-place finish in Class 6 for unlimited, production mini trucks.

The 43rd edition of the iconic desert race, which wound down Mexico’s Baja Peninsula from Ensenada to La Paz, took place November 17-20. Read More→

2010 08 Yokohama 300x203 Yokohama Tire Corporation’s New ‘Tire Tips’ Educational Video Focuses on How to Choose a Truck/SUV TireFULLERTON, CA (Aug. 25, 2010) – Consumers looking for guidance on how to choose the right tires for their trucks and SUVs can get answers from Yokohama Tire Corporation’s third installment of Tire Tips, a series of short educational videos created to help people learn more about tires, from proper maintenance to improving fuel efficiency.

The “how to choose a truck/SUV tire” video is hosted by off-road racing champions Cameron and Heidi Steele. Cameron, who is also a TV commentator, was the host in the first two Yokohama Tire Tips videos: the importance of properly inflated tires and how to read the sidewall of a tire.  The latest video can be seen on Yokohama’s Website (www.yokohamatire.com) and YouTube. Read More→

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Yokohama Tire Tips

Tuesday, July 6th, 2010

2010 07 Yokohama1 300x167 Yokohama Tire TipsFULLERTON, CA (July 2, 2010) – How to read the sidewall of a tire is the subject of Yokohama Tire Corporation’s second installment of Tire Tips, a series of short educational videos designed to help consumers learn more about tires.

Like the first Yokohama Tire Tips video, which displayed the importance of properly inflated tires and debuted June 6 to coincide with Tire Safety Week, the latest video is hosted by off-road racing champion and TV commentator Cameron Steele.  The video can be seen on Yokohama’s Web site (www.yokohamatire.com) and YouTube. Read More→

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2010 07 Yokohama 300x200 Yokohama’s Electric Vehicle Wins with Record Time at Pikes PeakEV bests previous “Race to the Clouds” mark by over a minute

FULLERTON, CA (July 1, 2010) – An electric vehicle driving on Yokohama tires and powered by a new AC Propulsion motor broke the record for electric vehicles in the 2010 Pikes Peak International Hill Climb in Colorado Springs, Colorado over the weekend. Read More→

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2010 06 Steele 300x216 Heidi Steele Battles Baja 500 for 2nd Place Finish on Yokohama TiresOff-road champion finishes punishing 438-mile course on off-the-shelf Geolandar M/T+® tires

FULLERTON, CA. – (June 8, 2010) – Yokohama Tire-sponsored off-road champion Heidi Steele battled the toughest SCORE Baja 500 course in her career yet still managed to claim second place. The 42nd running of the event was held in Ensenada, Mexico on June 5.

“This year’s Baja 500 was one of the toughest courses I have experienced in my six years of racing,” said Steele, the defending SCORE Class 6 champion, who completed the course on off-the-shelf Yokohama Geolandar M/T+® tires. “We battled and finished with a solid second place finish just over 12 minutes out of first.  Third place was well over six hours behind us.” Read More→

Tiremaker returns to short-course racing for the first time since 1994

FULLERTON, CA (Feb. 4, 2010) – Yokohama Tire Corporation is expanding its off-road activities, becoming an associate sponsor of the eight-weekend 2010 Lucas Oil Off-Road Series. The one-year sponsorship agreement includes track signage and a space in the vendor/pit area.

“Partnering with Lucas Oil and its successful off-road racing series is another positive step for our expanding motorsports program and benefits Yokohama in a variety of ways,” said Mark Chung, Yokohama director, corporate strategy and planning. “The series has a lot of exciting classes and receives a lot of TV coverage which will help us to promote our Geolandar® tire line.”

Lucas Oil Off-Road combines2010 02 Lucas 300x158 Yokohama to Sponsor 2010 Lucas Oil Off Road Racing Series the Midwest tradition of short-course off-road racing with a West Coast influence and features seven classes: Unlimited 4, Unlimited 2, Unlimited Lite, Super Lite, Unlimited Buggy, Limited Buggy and Kart. The season is eight weekends and features two races per day each weekend. There is a 15-race points championship battle and the final day is the Challenge Cup Shootout. The season kicks off March 6-7 at the Lake Elsinore Motorsports Complex, Lake Elsinore, California.

“We are proud that Yokohama has chosen the Lucas Oil Off-Road Racing Series as the venue to renew their presence in short-course off-road racing. We value the commitment they are making to the series and our race teams,” stated Bob Patison, Lucas Oil Products executive vice president.

The last time Yokohama was involved with short-course racing was with the Mickey Thompson Stadium Series from 1989-1994. In Lucas Off-Road, Yokohama-sponsored racers will compete in the Unlimited Lite, Unlimited Buggy and Limited Buggy classes, where the drivers will use off-the-shelf Geolandar® tires.

2010 Lucas Oil Off-Road Racing Series Schedule

  • March 6-7, Lake Elsinore Motorsports Complex, Lake Elsinore, California
  • April 17-18, Speedworld Off-Road Park, Surprise, Arizona
  • May 22-23, Las Vegas Motor Speedway, Las Vegas, Nevada
  • June 26-27, Miller Motorsports Park, Tooele, Utah
  • August 7-8, Lake Elsinore Motorsports Complex, Lake Elsinore, California
  • September 25-26, Speedworld Off-Road Park, Surprise, Arizona
  • November 6-7, Las Vegas Motor Speedway, Las Vegas, Nevada
  • December 11-12, Firebird Raceway, Phoenix, Arizona

Lucas Oil Off-Road Racing Series details: http://www.lucasoiloffroad.com

Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.

Tiremaker seeks to continue ’09 success with teams in off-road and ALMS, plus expanded “eco-racing’ with orange oil-infused tires in the GT3 Challenge and new GTC series

FULLERTON, CA (Jan. 18, 2010) – In 2009, Yokohama Tire Corporation had many major motorsports successes, including repeat championships in off-road racing’s SCORE and SNORE series, and a season-long, strong run in ALMS. However, Yokohama’s most newsworthy motorsports accomplishment was to shatter the eco-racing barrier by introducing the orange oil -infused ADVAN® ENV-R1™, the first true environmentally-friendly tire used in a racing series.

All that and more will continue in 2010 as Yokohama’s motorsports program shifts into high gear, according to Mark Chung, director, corporate strategy and planning.

“From the historic introduction of our orange oil compound ENV-R1 race tires in the Patrón GT3 Challenge by Yokohama series to the repeat off-road desert series championships for Heidi Steele in SCORE and her husband Cameron Steele in SNORE, 2009 was a banner year,” Chung said. “And we expect even greater success in 2010. For example, we’ll be introducing an even more eco-friendly tire for the Patrón GT3 Challenge by Yokohama at Sebring in March, one that will further reduce the petroleum use in the tire. The orange oil technology in the ENV-R1 reduced petroleum inputs by 15 percent and increased recyclability while performing at the same level as previous compounds. All the Porsche GT3 racers raved about it. The new tire will be even better.”

All told, Yokohama will participate in six race series during 2010, ranging from sports cars to off-road trucks. Series include:

Patrón GT3 Challenge by Yokohama

This is the second year 2010 01 YokohamaGT3 300x147 Yokohama Tire Corporation’s 2010 Motorsports Program Looks Like a WinnerYokohama is sponsoring the seven-race series. A new and improved version of the ENV-R tire will be the series’ spec tire and will be on a fleet of Porsche 911 GT3 race cars at leading U.S. tracks such as Sebring, Mazda Raceway Laguna Seca and Road Atlanta.

Once again, there will be a field of up to 35 cars vying for championships in two divisions: Platinum (for 2010 GT3 Porsches only) and Gold (2005½ – 2009 GT3 Porsches).

The series begins at the 12 Hours of Sebring, March 18-20. For details, visit http://www.imsachallenge.com/ .

2010 Patrón GT3 Challenge by Yokohama Schedule

  • March 18-20: 58th Annual Mobil 1 Twelve Hours of Sebring, Sebring International Raceway, Sebring, Florida
  • May 21-23: Monterey Sports Car Championships, Mazda Raceway Laguna Seca, Monterey, California
  • June 26-27: New Jersey Race, New Jersey Motorsports Park, Millville, New Jersey
  • July 9-11: Utah Grand Prix, Miller Motorsports Park, Salt Lake City, Utah
  • August 6-7: Mid Ohio Sports Car Challenge, Mid-Ohio Sports Car Course, Lexington, Ohio
  • August 20-27: Road Race Showcase, Road America, Elkhart Lake, Wisconsin
  • September 29-October 2: 13th Annual Petit Le Mans, Road Atlanta, Braselton, Georgia

American Le Mans Series (ALMS)

The big news this season is that Yokohama and RSR are partnering to field a Jaguar XKR GT2 entry, which will run on ADVAN A005® racing slicks. The No. 33 machine will be piloted by Trans-Am racing legend Paul Gentilozzi and sports car veteran Marc Goossens. They’ll be battling against the likes of Ferrari, Porsche, BMW, Corvette, Viper and Ford. Plans are for more Jaguar XKR GT cars to be added to the lineup during the season, as the team is in the process of building additional cars around the strong and rigid Jaguar XKR production vehicle that underpins the XKR GT racer.

The nine-race series begins with the 12 hours of Sebring, March 18-20, and travels to many top courses, including Sebring and Road Atlanta, where Yokohama is the “Official Tire.” For details, visit the ALMS web site at http://www.americanlemans.com/ .

ALMS GT Challenge (GTC) Class

Yokohama’s orange oil-infused race tires will be campaigned in this new class within ALMS. The GTC class provides another rung on the ladder series within ALMS. A field of approximately 10 cars will compete at all ALMS events, including the endurance races such as the 12 Hours of Sebring and Petit Le Mans. More details are at http://www.imsaracing.net/ .

2010 American Le Mans Series (ALMS) Schedule

  • March 18-20: 58th Annual Mobil 1 Twelve Hours of Sebring, Sebring International Raceway, Sebring, Florida
  • April 16-17: Toyota Grand Prix of Long Beach, Long Beach, California
  • May 20-23: American Le Mans Series Monterey presented by Patrón, Mazda Raceway Laguna Seca, Monterey, California
  • July 9-11: Larry H. Miller Dealerships Utah Grand Prix, Miller Motorsports Park, Salt Lake City, Utah
  • July 23-24: American Le Mans Northeast Grand Prix, Lime Rock Park, Lakeville, Connecticut
  • August 5-7: Mid Ohio Sports Car Challenge, Mid-Ohio Sports Car Course, Lexington, Ohio
  • August 20-22: Road Race Showcase, Road America, Elkhart Lake, Wisconsin
  • August 27-29: Mobil 1 Grand Prix of Mosport, Mosport International Raceway, Bowmanville, Ontario, Canada
  • September 29-October 2: 13th Annual Petit Le Mans, Road Atlanta, Braselton, Georgia

SCORE International Off Road Racing

Yokohama-sponsored Heidi Steele, the three-time titlist and defending Class 6 SCORE (Southern California Off Road Enthusiasts) champion is back, along with her husband, Trophy Truck class veteran Cameron Steele, a two-time SCORE Person of the Year and TV commentator. Other Yokohama-sponsored drivers competing this season include Justin “Bean” Smith, Brent Parkhouse, Josh Daniel, Adam Ashcraft and Rick St. John.

In 2008, Heidi etched her name in off-road history by being the first woman to win two major truck championships in one season – the Best in the Desert and SCORE. She also was named Dirt Sports magazine’s 2008 Driver of the Year, becoming the first female to win the coveted award. Heidi’s Ford Ranger runs on off-the-shelf Geolandar M/T+® tires.

Cameron’s ride is the No. 16 800-horsepower Geiser Brothers Chevrolet truck, mounted with 37-inch Yokohama Geolandar A/T-S® R tires specially engineered for extreme off-road conditions. At press time, the Steeles were at the first race of the season, the SCORE Laughlin Desert Challenge. The next race is the San Felipe 250 in Baja Mexico, March 12-14. For details, go to http://www.score-international.com/ .

2010 SCORE Desert Championship Series Schedule

  • January 15-17: 16th SCORE Laughlin Desert Challenge, Laughlin, Nevada
  • March 12-14: 24th Tecate SCORE San Felipe 250, San Felipe, Baja, Mexico
  • June 4-6: 42nd Tecate SCORE Baja 500, Ensenada, Baja, Mexico
  • September 10-12: 15th SCORE Terrible’s Primm 300, Primm, Nevada
  • November 17-21: 43rd Tecate SCORE Baja 1000, Ensenada to La Paz – Peninsula Run

SNORE

Two-time Unlimited Truck Class defending series champion Cameron Steele will pilot the 800-horsepower Geiser Brothers Chevrolet truck fitted with specially-engineered 37-inch Yokohama Geolandar A/T-S® R tires at every SNORE (Southern Nevada Off Road Enthusiasts) event during the six-race 2010 season. Also returning is Steele’s Desert Assassins teammate Justin “Bean” Smith (riding on Yokohama Super Diggers). Smith won the Class 12 season title last year.

First race is the Battle at Primm, February 19-21. Details can be found at http://www.snoreracing.net/ .

2010 Southern Nevada Off Road Enthusiasts (SNORE) Schedule

  • February 19-21: Battle at Primm, Primm Nevada
  • March 25-28:General Tire Mint 400, Las Vegas, Nevada
  • May 7-9: Dusty Times 250, Caliente, Nevada
  • July 30-Aug 1: KC HiLiTES Midnight Special, Ridgecrest, California
  • October 29-31: SNORE 250, Primm, Nevada
  • December 10-12: Rage at the River, Laughlin, Nevada

Lucas Oil Off-Road Racing Series

Yokohama is expanding its off-road activities by being an associate sponsor of the Lucas Oil Series. The eight-race series combines the Midwest tradition of short course off-road racing with a West Coast influence and features seven classes. The season kicks off March 6-7 at the Lake Elsinore Motorsports Complex in Lake Elsinore, California. For more information, visit http://www.lucasoiloffroad.com .

2010 Lucas Oil Off-Road Racing Series Schedule

  • March 6-7: Lake Elsinore Motorsports Complex, Lake Elsinore, California
  • April 10-11: Speedworld Off-Road Park, Surprise, Arizona
  • May 22-23: Primm Valley Motorsports Complex, Primm, Nevada
  • June 26-27: Miller Motorsports Park, Tooele, Utah
  • August 7-8: Lake Elsinore Motorsports Complex, Lake Elsinore, California
  • September 18-19: Speedworld Off-Road Park, Surprise, Arizona
  • October 23-24: Primm Valley Motorsports Complex, Primm, Nevada
  • December 11-12: Firebird Raceway, Phoenix, Arizona

Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at www.yokohamatire.com.