Press ReleaseTire/Wheel

Yokohama Tire Corporation’s Off-Road Racers to Kick-off Season at SCORE San Felipe 250

Desert Assassins’ Cameron Steele competing on Yokohama GEOLANDAR A/T-S® R tires SANTA ANA, CA (Jan. 23, 2015) – The Yokohama Tire Corporation (YTC)-sponsored Desert Assassins off-road racing team heads to Mexico this week for the season-opening SCORE San Felipe 250, January 24. Veteran Trophy Truck driver Cameron Steele will pilot the 800-horsepower No. 16 Geiser …
Press Release

Yokohama Tire Corporatio​n’s Off-Road Racers Reflect on 2013 Season

Highlights include Cameron Steele’s early season win on YokohamaGEOLANDAR A/T-S® R tires FULLERTON, CA. – (Dec. 12, 2013) – From Nevada to Mexico, Yokohama Tire Corporation (YTC) and the Desert Assassins off-road racing team covered a lot of rugged, dusty ground during the 2013 season, producing several highlights, some even historic. The Desert Assassins were led by husband and wife …
Events/CompetitionsPress Release

Yokohama Tire Corporation-Sponsored Off-Roaders Cameron and Heidi Steele Gearing up for ‘Vegas to Reno’ Race, August 16-18

Racers will use Geolandar® tires to tackle ‘the longest off-road race in the U.S.’ FULLERTON, CA. – (Aug. 14, 2012) – Yokohama Tire Corporation-sponsored Cameron and Heidi Steele – the husband and wife team known as “off-road racing’s power couple” – will be back in action at the Best in the Desert’s 534-mile “Vegas to …
Events/CompetitionsPress Release

Yokohama Tire Corporation-Sponsored Off-Roaders Kick-Off Season at SCORE Laughlin Desert Challenge, Jan. 14-15

Cameron Steele has two Trophy Trucks entered on specially designed 40-inch Yokohama Geolandar A/T-S® R tires FULLERTON, CA. – (Jan. 12, 2012) – Yokohama Tire Corporation-sponsored off-road racers, including Trophy Truck veteran Cameron Steele, begin the season at the 18th annual SCORE Laughlin Desert Challenge in Laughlin, Nevada, January 14-15. Steele, along with his Desert …
Events/CompetitionsPress Release

Yokohama Tire-Sponsored Off-Road Drivers Set Their Sights on SCORE Baja 1000 Race

Heidi Steele is looking to clinch another Class 6 championship; husband Cameron shooting for a Trophy Truck win. Both racing on Geolandar® tires FULLERTON, CA. – (Nov. 14, 2011) – There’s plenty at stake for Yokohama Tire Corporation-sponsored off-road racing husband and wife team Cameron and Heidi Steele as they head to Ensenada, Mexico for …
Events/CompetitionsPress Release

Yokohama Tire Corporation-Sponsored Off-Roader Cameron Steele Wins Lucas Oil Race

Chad George also takes first for tire maker at Glen Helen FULLERTON, CA (Aug. 9, 2011) – Yokohama Tire Corporation collected two first-place victories in the Lucas Oil Off-Road Racing Series (LOORRS) event, August 7 at Glen Helen Raceway near San Bernardino, California. Longtime Yokohama-sponsored racer Cameron Steele captured his first Lucas Oil race of …
Events/CompetitionsPress Release

Yokohama Tire Corporation Rolls Out New TV Ad

30-Second Spot Features Off-Road Stars Cameron and Heidi Steele in a High-Speed Update of Classic Kids’ Game, “Duck, Duck, Goose” FULLERTON, CA (April 14, 2011) – Yokohama Tire Corporation (YTC) recently rolled out a high-powered, high-speed television commercial based on the classic kids’ game, “Duck, Duck, Goose” (DDG). The 30-second spot, shot in February at …