Events/CompetitionsPress Release

Yokohama Tire-Sponsored Off-Road Drivers “Steele” Show in SCORE San Felipe Race

FULLERTON, CA. – (Sept. 11, 2011) – It was an exceptional day for the Steele family and Yokohama Tire Corporation at the Tecate SCORE San Felipe Challenge of Champions, September 10, in San Felipe, Baja, California, Mexico. Husband and wife team Cameron and Heidi Steele put on a show with Yokohama’s Geolandar® tires. Heidi – battling severe stomach flu – won the Class 6 division (with a lot of help from co-driver and Desert Assassins teammate Rene Brugger and his son Richie), while Cameron finished fifth in the ultra-competitive Trophy Truck division, and seventh overall among all 77 racers.

“Rene deserves all the credit for this win,” said Heidi. “I could only drive a small part of the race because I was really sick. But Rene and his son stepped-up and drove our Yokohama tire-shod Ford Ranger to victory.”

This was the second win this season in San Felipe for San Clemente, California-based Heidi Steele and San Diego’s Brugger, who won on the same challenging course in March. This time they finished the 250-mile race on their off-the-shelf Yokohama Geolandar M/T+® tires in 5:57:12.

“It worked out good for us, thanks to the Yokohama tires handling the tough terrain and guiding us to victory,” said Heidi. “We’re pretty stoked to be in the points lead heading into the Baja 1000 in November.”

Cameron Steele teamed with Rick Geiser (Phoenix) and Cody Stuart (Capistrano Beach, California), to campaign their Geiser Brothers GMC Sierra (with new, custom-made 40-inch Geolandar tires) to a season-best fifth place in 4:40:06.

“It was our first race on the 40-inch Yokohama Geolandar tires,” said Cameron, “so we kind of used this race as a little bit of a tire test. It went really good. It’s cool to be here in the top five. We always want to win but this time there was a concentrated effort on making sure that we did a good job getting ready for the Tecate SCORE Baja 1000.”

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the dB Super E-spec™ – the world’s first tire to use orange oil to reduce petroleum – as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line,

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Safety” section at

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