Press Release


Omix-ADA’s Off Road Success Center to Include Military Jeeps Three Early Prototypes and a Live Build by Veterans

Omix-ADA Historic Jeep Prototypes - 1941 Ford GP 1941 Willys MA and 1941 Bantam BRC-40Suwanee, Ga. (October 15, 2013) – Omix-ADA® today announced it will debut a portion of its collection of historic Jeeps® at the 2013 SEMA Show in Las Vegas at the company’s Off-Road Success Center, located in the upper South Hall lobby of the Las Vegas Convention Center. Omix-ADA will display several wartime Jeeps –including three early prototypes– in conjunction with the company’s patriotic theme and live on-site build of a modern military-inspired Jeep Wrangler (JK) at this year’s show.

The Omix-ADA collection includes a variety of historically significant Jeeps, chronicling the brand’s history from pre-WWII prototypes through the modern day Wrangler JK. The three prototypes being brought to this year’s SEMA show include a Ford GP, a Bantam BRC40 and a Willys MA, all from 1941, as part of its celebration of Jeep military history.

Omix-ADA 1952 Willys M38-A1

“Our collection includes more than 20 military and civilian Jeeps built between 1941 and 2013. This is just a small sampling of the vehicles being preserved by Omix-ADA,” said Dave Logan, Product Manager at Omix-ADA. “As the American government prepared itself for war, these are the vehicles that would later prove essential in battle. The prototypes we’re bringing to SEMA were the basis for vehicles that contributed tremendously to the war effort and were involved in some of the key turning points of the war.”

The prototypes that Ford, Bantam, and Willys motor companies sent to the U.S. government proved to be incredibly reliable and easily maneuverable in battle. In fact, they revolutionized vehicle combat and set the standard for other fighting vehicles thereafter.

Omix-ADA 1951 Willys M38 - front 3q with wheels turned

The 1941 Willys MA that Omix-ADA is bringing to SEMA was a sturdy Jeep prototype built for testing prior to US participation in WWII.  This particular MA was also driven over the Rubicon Trail in 1951 during the first Jeepers Jamboree.

The second prototype, a 1941 Bantam BRC40, was the third generation of a development vehicle from Bantam, succeeding the original Bantam Pilot and the BRC60. Although the military recognized the benefits of the Bantam BRC40, Bantam’s inability to meet wartime production needs left Ford and Willys as the two main manufacturers during the war.

The third prototype at SEMA to be on display, a 1941 Ford GP, was Ford’s second prototype vehicle developed for the war effort. Small in size and light weight, these new vehicles were designed to carry out a number of duties including quick troop transport, towing anti-tank guns and other light auxiliary and artillery pieces. The Ford GP was the basis for many of the design features that became part of the standard WWII Army Jeep.

Omix-ADA 1943 Ford GPA Seep

“Our ever growing collection of Jeeps is representative of our company as a whole,” said Henk Van Dongen, Director of Marketing at Omix-ADA. “Omix-ADA carries parts for everything from the earliest Ford, Bantam and Willys to the latest Wrangler JK, and everything in between. Whether you’re concerned with appearance or restoration of your Jeep, Omix has something for you.”

Select Jeeps Omix-ADA will feature during the SEMA Show include:

  • 1941 Ford GP
  • 1941 Bantam BRC40
  • 1941 Willys MA
  • 1942 Willys MB
  • 1943 Ford GPA (Amphibious Jeep)
  • 1951 Willys M38
  • 1952 Willys M38A1
  • 1967 Kaiser Jeep M715

Omix-ADA will also be building a four-door 2013 Commando Green Wrangler Rubicon as part of its live, on-site festivities. Designed by Omix-ADA as a modern interpretation of what a military Jeep might look like today, the build will be carried out by veterans on-site. Facilitating the three-day event, will be actor and Marine Corp veteran R. Lee Ermey. Additional information about the live build will be available in the weeks to come, ahead of SEMA.

For more information on Omix-ADA’s complete Jeep Collection,

About Omix-ADA

Omix-ADA®, Inc. is the world’s largest independent manufacturer and wholesaler of Jeep®, truck and off-road parts, accessories and floor liners. For nearly two decades, Omix-ADA has designed, tested and manufactured more than 16,000 of the highest quality restoration and replacement parts and accessories. The Omix-ADA family of brands, Rugged Ridge® and Alloy USA®, are distributed throughout the USA and in more than 50 countries worldwide. For more information, please call Omix-ADA, headquartered in Suwanee, GA at 770-614-6101 or visit

Jeep® is a registered trademark of Chrysler Group LLC.

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