Yokohama Tire Corporation Kicks off True Blue Fan Challenge

Contest starts May 25 and gives away a trip to a Chelsea Football Club match in Southern California

SANTA ANA, CA. – (May 25, 2016) – As the official shirt partner of Chelsea FC, Yokohama Tire Corporation (YTC) wants to give away a trip to the ultimate Chelsea FC fan. Through its latest contest, the Yokohama True Blue Fan Challenge, YTC will award one super fan and a guest a trip to see a match between the 2015 English Premier League champion and Liverpool FC at the Rose Bowl in Pasadena on July 27. Included in the grand prize are: $1,000 in spending money, tickets, hotel and airfare. Also included is a 2016-2017 Chelsea FC jersey signed by the first team squad.

To enter, contestants must submit a photo or video at www.yokohamatire.com/trueblue demonstrating why he or she is the ultimate Chelsea FC fan during the four-week contest period, which runs May 25-June 23.

“We’re looking for a fan that’s really devoted to all things Chelsea football,” said Alan Holtschneider, Yokohama Tire director of marketing. “At Yokohama, we’re passionate about our partnership with this iconic club. We wanted to reward the team’s most ardent supporters with the experience of a lifetime.”

In addition to the grand prize, two second-place winners will receive a set of Yokohama tires and a Chelsea FC jersey and ten third-place winners will win a Chelsea FC jersey. The True Blue Fan Challenge is open to U.S. residents only.

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com.

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Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

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