Author: Bower Motorsports Media

  • Jason Scherer Becomes First Driver to Win Three ULTRA4 National Races

    Jason Scherer Becomes First Driver to Win Three ULTRA4 National Races

    October 23, 2017 (Danville, CA) – Jason Scherer dominated one of the most fan-friendly off-road races of the year by displaying a perfect weekend at the Wild West Motorsports Park in Sparks, NV, for the season finale of the ULTRA4 racing series. The event excitedly began with him winning the Pole Position with the fastest lap at 1 minute 10 seconds – a whole 3 seconds over Shannon Campbell – and victoriously ended with him leading every lap in the weekend’s heat race and main event, earning himself the title and his 3rd KMC Hard Charger Award of the season. The packed house, along with another 190,000 fans logged into Ultra4racing.com‘s live feed, making it one of the most successful spectator engaging single events in the ULTRA4 series’ history.  In addition, the race coverage will be aired on NBC Sports Network in the near future, completing the 2017 network series Journey to the Hammers.  The ULTRA4 Hammerking Production group has run the event at the Reno/Sparks racetrack flawlessly for the past four years and the recent partnership with NBC Sports has greatly propelled the quality of race coverage and awareness of the series. It’s not hard to see why so much attention has been brought to the sport; ULTRA4 Racing has uniquely combined endurance, short course, and desert racing, paving the way for those that excel at all off-road racing disciplines.  Scherer has proven to be such a competitor, claiming wins in all categories amongst a strong and talented field of contenders, driving his #76 Safecraft Rubicon Express Nitto Tire Jeep.

    “Our program has really stepped up this year by bringing on a full-time crew chief, Adam McGough, who found speed at every track this season.  Proof was winning the Pole Position in every race we qualified this year.  I appreciate everyone’s effort on preparing the car; to all of our partners that have helped us develop this amazing program, products, and race team, especially my family, and the whole team at the shop.” said Scherer. 

    In an unrelenting effort to complete the 2017 season as the reigning ULTRA4 National Champion, Jason Scherer gave it his all at King of the Hammers early on in the year and finished a very respectable 3rd place after starting Pole Position for the 3rd year in a row at arguably the hardest one-day race in the US, and 4th in his season by acquiring another pole win at the Sierra Blanca, TX, ULTRA4 Western Opener. Jason also ventured out of the ULTRA4 series and won the LS Fest in Las Vegas, NV, once again winning the pole in a unique bracket-racing format in his 4400 unlimited car.  “We led the most laps this season in the races we entered, so it was hard to handover the red number plate knowing I had what it would took, but we will be back next season to try and regain the championship back to the Rage 4th camp”.

    Special Thanks to all the Marketing Partners that Make this Success Possible: Rubicon Express, Safecraft, Nitto Tires, FOX Shox, Spidertrax, Method Wheels, Rugged Radios, Tilden Motorsports, Red Line Oil, Fishmouth Fab Works, RCV Performance Products, Advance Adapters, High Angle Drivelines, Pac Springs, Reid Racing, Jamar Brakes, PowerTank, ARB USA, Power Steering Solutions, Rigid Industries, Motive Gear, WARN Industries, Elrod’s Performance Straps, K&N Filters, and MagnaFlow.

    The Rage 4th Crew: Crew Chief Adam McGough and team of Ole Stogesburg, Brian Whitford, Ben Ratto, Chad & Brett Lujan, Greg Hussey, John Webb, Brian Farris, Steve Headen, Dan Trout, Ben Bower, Gary & Gordon Uffins, Jonathan Haniger and his brother Casey Scherer.

    About Jason Scherer: Jason Scherer has been racing for over 18 years and has stood on the podium at many events, winning one of the most prestigious in rock and desert racing: The 2009 King of the Hammers.  Other notable achievement are top 25 finisher in eight ULTRA4 King of the Hammers races since 2008, coveted first place finishes at the 2012 and 2013 ULTRA4 Nitto National Championship Race, 2013 ULTRA4 Metalcloak Stampede, 2016 ULTRA4 Fallon 250, and ULTRA4National Points Champion of 2016.  His consistent performance also landed him the Pro-Rock Championship in 2006, and repeated the victory in that series in 2007.  Jason’s growing list of high profile finishes have earned him the honor of being nominated for Dirt Sports “Driver of the Year” award two years in a row.  Scherer embraces his racing career with a very supportive wife and children who join him on the trails near their Northern California home in their extremely off-road equipped 1972 Jeep CJ-6.

    About ULTRA4 Racing: ULTRA4 has 8 races in the US, 4 races in Europe, 1 race in Australia, and an exhibition in China. These races take place on both public lands and in private property around the world. The granddaddy of their events is King of The Hammers, which takes place each year in February on public lands in Johnson Valley, CA.  The race has evolved from 12 teams racing for bragging rights and a case of beer, to more than 450 teams competing before more than 50,000 fans in person and nearly 1,000,000 online for season opener. Each of the Ultra4 series of races is a qualifier for the King of The Hammers race each year. In addition to these races, Hammerking established the racing class known as the ULTRA4 class. The defining characteristic of this class is that all cars must be capable of 4-wheel drive. Beyond that, the class is unlimited. These cars come in all shapes and sizes and are capable of speeds over 100+ MPH and still contain gear ratios as low as 100 to 1 for technical rock crawling.

  • 2017 Ladies Offroad Challenge Finalists Announced

    2017 Ladies Offroad Challenge Finalists Announced

    MESA, AZ   MAY 8, 2017: The 2017 Ladies Offroad Challenge closed the Votes of Confidence and announced the top finalists who will go onto the next round of the challenge.  This next round offers ladies the opportunity to have their full feature story posted on Ladies Offroad Network, an interview with Charlene Bower, and every lady was extended ½ off on their Ladies Offroad Convention enrollment.  The goal for this group of finalists is to make the Top 10 that will come to Arizona for a Training Weekend, the next stop on their way to the final pick for one of the three events:  15th Achieve Tahoe Rubicon Trail Experience, the 50th SCORE Baja 1000 with BFGoodrich Tires and 1st Fury Rode.   The Top 10 will be announced LIVE on Tuesday May 16th at 5pm PST via the Ladies Offroad Network Facebook page. (more…)

  • ROCKFACEGEAR to Introduce Wrangler ‘Stickershield™’ At Jeep Beach

    ROCKFACEGEAR to Introduce Wrangler ‘Stickershield™’ At Jeep Beach

    DETROIT, MI: Matt Binkowski – the founder of ROCKFACEGEAR – is a long-time marketing professional who’s passionate about designing products for musicians and the off-road enthusiasts. His new company, ROCKFACEGEAR, is committed to maximizing the enjoyment of both. (more…)

  • 2017 Ladies Offroad Challenge Announced to Join Charlene Bower at Three Events

    2017 Ladies Offroad Challenge Announced to Join Charlene Bower at Three Events

    MESA, AZ   APRIL 20, 2017: The 2017 Ladies Offroad Challenge gives ladies from across the country the opportunity to be Charlene Bower’s driver, co-driver or media assistant at three events including Achieve Tahoe Rubicon Trail Experience, the 50th SCORE Baja 1000 and Fury Rode.  The Ladies Offroad Challenge kicked off when the events and sign-up process were announced during the Ladies Offroad Network Social in Moab.  All offroad ladies 21 and older are encouraged to participate by signing-up by the deadline April 28th.  More information and the submission form is available at www.LadiesOffroadChallenge.com  (more…)

  • BFGoodrich Tires Garage Offers Easter Jeep Safari Attendees Space to Work

    BFGoodrich Tires Garage Offers Easter Jeep Safari Attendees Space to Work

    April 10-14 7:30am – 8:00pm at Grand Tire Pros Parking Lot

    MESA, AZ   APRIL 5, 2017:  BFGoodrich Tires is excited to offer Easter Jeep Safari attendees the space to work on their vehicle at the BFGoodrich Tires Garage located at Grand Tire Pros, 312 N Main St, Moab.  Open Monday April 10thto Friday April 14th there will be tools and support available from 7:30am to 8pm, except Friday, which will close at 6pm(more…)

  • Ladies Offroad Network Offers Ladies Social Evening and Ladies Offroad Trail Training Day

    Ladies Offroad Network Offers Ladies Social Evening and Ladies Offroad Trail Training Day

    Tuesday April 11th 5-7pm at BFGoodrich Tires Garage Friday April 14th Morning Advanced, Afternoon Beginner Run at AreaBFE

    MESA, AZ   March 31, 2017: Ladies Offroad Network is excited to host two events during the Easter Jeep Safari week in Moab Utah.  Tuesday April 11th, join Ladies from across the country at a casual yet hands-on Social at the BFGoodrich Tires Garage on Main Street from 5-7pm.  Friday April 14th, join Ladies on the trail for either the Intermediate/Advanced run or the Beginner run where we will focus on the proper use of a Hi-Lift Jack among other skills.  Registration is required for the Trail, but not for the Social, more information is available www.ladiesoffroadnetwork.com/2017-ejs. (more…)