Author: MadMedia

  • Ryan Arciero Wins Best in the Desert’s Vegas to Reno

    Ryan Arciero Wins Best in the Desert’s Vegas to Reno

    King Shocks takes takes seven of the top eight positions overall

    King Shocks Top Overall Finishes:
    1st – #32 Ryan Arciero (07:56:49.109)
    2nd – #6172 Dustin Grabowski (08:08:06.534)
    4th Place – #1575 James Dean (08:10:32.747)
    5th – #97 BJ Baldwin (08:10:54.877)
    6th – #127 Kyle Jergensen (08:12:01.271)
    7th – #24 Adam Householder (08:12:17.527)
    8th – #90 Raul Gomez (08:20:46.684)

    It was exactly one year ago, to the race, that Ryan Arciero lost the original Trophy Truck in a fire that ultimately destroyed the vehicle.  After taking hold of a brand new 2WD Herbst-Smith Fabrication truck just a week prior, Arciero drove the truck to a first place finish at one of the most grueling off-road races in America. 

    With limited testing time, Arciero took a 26th draw for Time Trials and turned it into a 7th place finish at the Time Trials event held in Jean, NV.  Arciero threw down a lap time of 04:39.638, while six King Shocks teammates finished ahead of him including #127 Kyle Jergensen (6th – 04:39.397), #38 Eric Hustead (5th – 04:38.327), #19 Tim Herbst (4th – 04:37.212), #43 Jax Redline (3rd – 04:36.734) and #97 BJ Baldwin (2nd – 04:35.939).

    Early on in the race, battles were happening between the frontrunners, including King Shocks teammates #97 BJ Baldwin and #43 Ken Block, who partnered up with Jax Redline to run Vegas to Reno in preparation for the Baja 1000 this fall.  #127 Kyle Jergensen was hot on their tails, while James Dean had an incredible run in his King Shocks equipped Class 1 car.  Dean (08:10:32.747) went on to win Class 1 by 17 minutes over King teammates, #1549 Sam Berri (08:27:51.709) and #1543 Morgan Langley (09:05:58.467).

    It wasn’t until later on in the race when Arciero began to creep towards the front, take the race lead around RM 440 and hold off the remaining field for a first place overall finish. 
    “What a race,” stated Arciero at the finish line.  “The Herbst-Smith Fab team just finished this truck last week and we tested it for the first time last Thursday.  Our King Shocks play an integral role in the overall performance of this truck, and ours were dialed in to take on one of the longest races in our sport at Vegas to Reno. To bring the new truck straight to this race without any issues and bring home the win was a dream come true.”
    #6172 Dustin Grabowski had an impeccable run in the 6100 Class.  After starting 5th in class, Grabwoski went on an absolute tear through the field ahead of him and finished an impressive second overall.  The class win, by over fourteen minutes, put Grabowski Brothers Racing back in first place in the BITD Points Championship in Class 6100. 
    King went on to take seven of the top 10 overall positions, including class wins in Trick Truck, Class 1, Class 6100 and Class 10.  Next up on the calendar is the SCORE-International Baja 400 September 14-19.  
    About King Off-Road Shocks
    King Shocks is a world-class manufacturer and servicer of custom made adjustable and rebuildable automotive shock absorbers and performance racing products for utility vehicles, OEM replacement and professional racing use. For over twenty years King Shocks has taken pride in putting quality, performance and customer service above all. Every product sold is the result of constant testing and development done with top racers in competition worldwide. This real world testing exposes their designs to a level of abuse and destructive forces that cannot be duplicated in a laboratory. King Shocks, The leader in Off-Road Shock Technology.
  • Monster Energy Pro 4 Sweep at Dirt City Includes Johnny Greaves’ 100th Pro 4 Win

    Monster Energy Pro 4 Sweep at Dirt City Includes Johnny Greaves’ 100th Pro 4 Win

    Monster Energy athletes remain a perfect eight for eight in Championship Off-Road Pro 4 competition thanks to yet another weekend sweep at Dirt City Motorplex. With both races held on Sunday due to averse weather conditions on Saturday evening, it was a pair of legends taking the checkered flags—Johnny Greaves for the 100th time in his illustrious career on Sunday morning, and Kyle LeDuc over CJ Greaves on Sunday afternoon.

    Johnny Greaves’ milestone victory on Sunday morning was by no means an easy one. He had led the event early on before making contact with a tire and spinning around, but methodically climbed back into podium contention after the incident. When CJ Greaves slowed on the final lap, Johnny made the winning pass to ensure the victory stayed in the family. His first win of the season was also his third podium appearance of the year after dual podiums at Crandon International Raceway in June.

    The dramatic afternoon race was another battle of attrition, with multiple drivers falling out of contention from either crashes or mechanical issues in the lead. LeDuc and CJ Greaves had been battling for second when the door opened, once again on the final lap, for a spot atop the podium. LeDuc would end up taking the trophy for the class-leading fourth time in 2021, but the race was decided by just .284 seconds with Greaves hot on his heels.

    The battles at Dirt City have set up an exciting showdown for the remaining two events in the Championship Off-Road season. With three victories and a class-leading seven podiums in eight attempts, CJ Greaves holds a five-point lead over LeDuc for the top spot. Johnny Greaves remains well within the top five of the championship in fourth. Beyond all eight victories, the Monster-backed trio has combined for 14 podiums thus far in 2021, including back-to-back podium sweeps in the Crandon Brush Run.

    Bark River International Raceway will host the penultimate event of the 2021 COR campaign, welcoming racers back for the first time since 2019 on August 14-15. The season will then conclude at Crandon as always, with the track’s iconic World Championship event celebrating its 52nd anniversary on Labor Day weekend.
    About Monster EnergyBased in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com.
  • Jimco Racing Featured In Dirt 5

    Jimco Racing Featured In Dirt 5

    The incredible virtual world of The Dirt series now features authentic North American off-road race vehicles from Jimco Racing. You can now choose to pilot either a Jimco Maximus Unlimited Truck or Hammerhead Class 1 Car among the variety of vehicles, as well as modify your livery and parts to your liking.

    The world class gaming platform created by gaming powerhouse codemasters finally connects the dots for the European world of rallying to the American world of desert off-road racing, a victory for the spread of off-road culture. Young gaming enthusiasts around the world will now be exposed to the Jimco brand and American Desert off-road racing.

    Perhaps in a short time there will be a stand alone “American Desert Off-Road Game” of the caliber of Dirt 5. We think the world wants and needs it.

    DIRT 5. It’s time to Let Loose

    The Game will be released in October 2020 on Xbox Series X, Playstation 5, Windows PC (via Stream) and the current generation of Xbox and PlayStation consoles. As well a Google Stadia version will be released in early 2021.

    DIRT 5 is more than relentless rallying, more than suspension-shaking jumps, more than hairpins and handbrakes. Join an energised world of off-road racing, and be part of a vibe that delivers big on epic action, pure expression, and unbridled style.  These are things in which Jimco Racing is more than familiar with, and more than capable of.

    Jimco Racing Incorporated houses one of the most technologically advanced off road race shops in the world. Utilizing a staff of respected fabricators, engineers and racers, Jimco builds winning state-of-the-art off road racing vehicles and pre-runners. Jimco-built race cars are delivered to racers worldwide.

    Jimco Racing operates their race shop in Santee, California. The race shop features a sprawling 16,000 square feet divided up into sections for race car prep, race car design and fabrication and component production.

    With over 600 victories, 90 championships worldwide in the U.S., Mexico, Australia, South Africa, and Europe, Jimco Racing continues to strive to be the best, because in motor sports you are either going to the front or back of the field.

  • Luke McMillin Conquers 2020 BFGoodrich Tires Mint 400

    Luke McMillin Conquers 2020 BFGoodrich Tires Mint 400

    32 years after his father Mark first triumphed in the Great American Off-Road Race, Luke McMillin added his name to the illustrious list of overall winners of the BFGoodrich Tires Mint 400 with a victory on Saturday night. McMillin and co-driver Jason Duncan took the lead on the final lap of the race to score the win with an unofficial time of 6:49:52, collecting a $15,000 prize from event organizers and $25,000 contingency bonus from BFGoodrich Tires.

    “I can’t believe it!” said Luke McMillin. “We worked so hard. This truck, we built it in 2014, and I can’t believe we just won the Mint 400. That’s badass!”

    “This means a lot,” added Mint 400 CEO Matt Martelli. “The McMillin family has been in off-road racing for generations, and here they are again, not only winning the biggest and baddest off-road race, but arguably the hardest, being that we were four laps and 428 miles this year.”

    The action was intense and unpredictable throughout the day, as what looked to be a decisive victory for Concrete Motorsports ended in heartbreak with a head gasket failure. With the extensive lead that Harley Letner had built no longer in play, the race looked to come down to the Unlimited Trucks of Ryan Arciero, McMillin, and Bryce Menzies, who started the fourth lap within seconds of one another and maintained those positions up to the FOX Proving Grounds.

    When Arciero suffered a flat tire with the victory in his sights, McMillin inherited the top spot, and never looked back on the way to his first Mint 400 victory. It was the fourth victory for the McMillin off-road racing dynasty, as cousin Andy McMillin also took top honors in both 2009 and 2014. Meanwhile, Menzies also got around Arciero for second across the finish line.

    Full results from the 2020 BFGoodrich Tires Mint 400 will be made available after the conclusion of the event. For up to date information on this year’s event, and to livestream the action, visit themint400.com or follow @themint400 on social media.
    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!

    About Mad Media
    Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries.  Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media.
  • The 2020 BFGoodrich Mint 400 Off-Road Race Roars Back Into Las Vegas, March 3rd-8th

    The 2020 BFGoodrich Mint 400 Off-Road Race Roars Back Into Las Vegas, March 3rd-8th

    The BFGoodrich Tires Mint 400 returns to Las Vegas, Nevada this week, March 3rd-8th. The Great American Off-Road Race™ will be held Friday, March 6th and Saturday March 7th in Primm, NV with pre-race festivities beginning earlier in the week on Fremont Street East in downtown Las Vegas.. The massive field of over 400 hundred race teams including car, truck, motorcycle and youth classes. The world famous Mint 400 has always attracted celebrities and racers from around the globe. This Eagles of Death Metal frontman Jesse Hughes, and  UFC superstars Donald “Cowboy” Cerrone and Brian “T-City” Ortega will all join the field of racers.

    Click here for the full 2020 Schedule of Events

    The inaugural “Mint 400 Desert Rally” was held in Las Vegas in 1968 as a way to promote The Mint Hotel and Las Vegas Gun Club. The race has a rich and storied history, and has once again become the largest and most important off-road race in the world. The event attracts over 65,000 spectators to Las Vegas for the race and week long activities. It features a massive field of five hundred and fifty teams competing across an incredible fifty individual classes, including motorcycles which have be reintroduced to the Mint last year for the first time since 1976. The 108-mile loop that extends from the California-Nevada state line in Primm to the Southern edge of Las Vegas in Jean, NV is considered the most grueling and challenging off-road race course in America. With five massive spectator areas, The Mint 400 puts fans safely in front of thrilling off-road racing action.

    Click here to purchase a Jean parking pass, Primm Start/Finish Line Ticket or a Primm VIP Hospitality pass.

    The Mint 400 is the ultimate family friendly motorsport event. Start/Finish Line Tickets in Primm, NV are $10 online or $15 at the door. Parking tickets are $30 per vehicle for access to the five dedicated spectator areas in Jean, NV.   VIP packages are available for race days at the official Primm Valley Resorts Start/Finish Line. Led by Michelin star chef Drew Deckman, the Mint 400 VIP package is the ultimate way for fans to experience the event featuring premium food, drink, and comfort.

    The Mint 400 will kick off on Wednesday, March 4th, when 125 of the planet’s toughest off-road race vehicles parade down the world-famous Las Vegas Strip during the Mint 400 Vehicle Parade. The parade will begin near Mandalay Bay Hotel and Casino and stretch all the way to the Fremont East district in downtown Las Vegas. Over forty million dollars of machinery will be on display. Immediately following the parade the official Mint 400 kicks off at Hogs & Heifers Saloon beginning at 3pm followed by The Dinner of Champions at 7pm at La Monja Cantina featuring Chefs Dan Krohmer And Drew Deckman.

    Click here to purchase tickets for Dinner of champions

    The Method Race Wheels Time Trials will take place on Thursday, March 5th at 10:30AM to set race day starting positions for over one hundred Unlimited Truck, Class 1, Baja Truck and Class 6100 racers. Fans can watch the Livestream online for free at Themint400.com.

    Later that night at 7:00pm on 9th and Fremont, the Amsoil Pit Crew Challenge returns where top Baja Truck and Unlimited Truck pit crews will throw down to see who is the fastest pit crew in off-road. Rockers The Eagles of Death Metal will play a free concert following the Amsoil Pit Crew Challenge.

    The two day Mint 400 Off-road Festival will be held Thursday, March 5th and Friday, March 6th and feature nearly two hundred of the top aftermarket off-road companies on Fremont Street East from Las Vegas Boulevard to 11th Street. Each of the three hundred plus teams will parade in front of twenty five thousand off-road fans daily, on their way to technical inspection at the end of the festival. This year’s off-road festival will feature a new art display dubbed “The Art of War” featuring works by artist Stefan Marjoram available for purchase alongside custom Mint 400 merch.  The event is free and open to the public.

    The Mint 400 will feature two exciting races on both Friday, March 6th and Saturday March 7th. The 2020 Grand Marshal and off-road racing legend Bruce Meyers will be at the start line to waive the green flag, launching the massive field of racers into the brutal Nevada desert. For the second time since 1976, the motorcycles are returning to The Great American Off-Road Race™ and will start off the line at 7:00AM on Friday, followed by the limited four wheel vehicles beginning at 12:30pm. On Saturday, four wheel racing resumes at 6am with the Pro UTV Classes and more limited race vehicles. Then on Saturday afternoon at 11:30am, the entire weekend culminates with the unlimited truck race for all the glory.

    The Mint 400 has expanded their live stream coverage to include two days of fantastic race action. The two-day format will build on the storied events wildly successful live stream roll out, that reached over a quarter of a million unique visitors in 2018. This year’s program will be available on TheMint400.com as well as select sponsor websites, YouTube and Facebook, and fans will be able to tune in on their computers and handheld devices from anywhere in the world to follow The Great American Off-Road Race™. On air talent will include Mint 400 CEO Matt Martelli, Motorsport radio star Jim Beaver off-road cultural icon Bob Bower, Ultra-4 competitor and KOH announcer Jim Marsden, and roving pit reporters Tiffany Stone and Ryan Thomas. You can watch the livestream for free on live.TheMint400.com or download the Mint 400 app from the Apple app store.
    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!

    About Mad Media
    Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries.  Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media.
  • Jean Spectator Areas Filling Up Quickly!

    Jean Spectator Areas Filling Up Quickly!

    Jean Spectator Areas are filling up quickly for the 2020 BFGoodrich Tires Mint 400.  Once the Jean spectator areas are full, spectating will be limited to the Primm Valley Start/Finish Line in Primm, NV.  Do not wait to get your passes – They will sell out!
    Click here to purchase a Jean Spectator Parking Pass.
    There are a very limited number of available spectator parking spots in Jean, NV and all are expected to sell out well before the event. Jean Spectator Parking Passes are designed to guarantee you a parking spot inside one of the four spectating areas located in Jean, NV.  You must have a parking pass in order to park a vehicle inside any spectating area and your vehicle is only permitted to enter the spectator area for which you have a pass for.
    Click here for the full details and spectator area descriptions. 
    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!

    About Mad Media
    Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries.  Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media.