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Author: MadMedia

  • The Mint 400 and UTV World Championship to Operate Independently in 2020 and Beyond

    The Mint 400 and UTV World Championship to Operate Independently in 2020 and Beyond

    Martelli Brothers chart a new path for the future of the two largest desert races in the sport

    April 29, 2019 – San Diego, Calif. — The Martelli Brothers announced today The Mint 400 and the UTV World Championship races will be sanctioned and operated independently in 2020 and beyond. The decision comes after nearly a decade of work in the sport as race promoters. Moving forward, their in-house team of off-road industry veterans will manage all aspects of their events including marketing, film and TV content production and race operations.

    While The Mint 400 and UTV World Championship will no longer be exclusively part of the Best in the Desert points series, the races will continue to operate on similar dates as previous years, and under similar rules and specs for the race vehicle classes. The Mint 400 will move to Friday and Saturday racing in 2020. Entry fees will remain unchanged for 2020 and an early registration period will begin this summer at a discounted rate. The complete entry fee and payout schedule for both races will be released this summer.

    “We’ve had a fantastic relationship with Best in the Desert and we’re grateful for all their hard work. We learned a lot from Casey and we miss him dearly,” said Matt Martelli, Chief Executive Officer and Co-Owner of The Mint 400 and UTV World Championship properties. “Moving forward, we want to implement our ideas and make off-road racing more visible to the world. This sport is dollar-for-dollar the greatest thrill ride on the planet. We have proven our capabilities on the marketing, media, and event management side, now it’s time for us to take control of our future.”

    Matt and Josh, who founded the motorsports production group Mad Media in 1995 purchased The Mint 400 in 2011 after producing groundbreaking television coverage of the storied race for several years. They brought the Mint to Casey Folks and his Best in the Desert series shortly after acquiring it, where the event ran for eight years. In that time, the Martelli/BITD team grew the event from a one day race with 200 entries into a four-day off-road festival with 550 entries and two days of racing – making it the largest desert race in North America. The UTV World Championship was developed in house as well in 2014, and has become the Super Bowl of UTV racing for the past five years, boasting over 400 entries in 2019.


    “One of the greatest things about off-roading is that it takes you down uncharted roads into new and exciting territory,” said Josh Martelli, Chief Operating Officer and Co-Owner of The Mint 400 and UTV World Championship properties. “That’s exactly what happened with us. When we were asked to cover the Mint in 2010 and again in 2011 we were pumped – and put everything we knew at the time into those TV shows. Eight years later with the help and support of this incredible industry, we’ve grown two events into world class races with the highest level of competition coming from all over the world. But we didn’t do that alone. We are extremely grateful for the support we’ve had along the way and humbled by the feedback from our racers, partners and race fans.”

    Bringing race operations in house will allow the Martellis to continue to develop their own race formats, rule book, class specs, timing and scoring system, race courses, and to renew their commitment to driver safety through their own emergency operations program. More details about the move will be published to The Mint 400 and UTVWC websites in the coming months. The Martelli Brothers welcome racers, volunteers, and media to share their ideas and feedback with them by emailing ideas@themint400.com. 

    Click here for a brief FAQ at the bottom of our news post regarding the announcement.

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. The annual 400 mile marathon between the top off-road racers in the world includes over 550 race teams in 50 classes of off-road vehicles, competing for two days. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” off-road festival on Fremont Street East. Over 40,000 spectators gather each year to watch the world’s best off-road race teams do battle at The Mint 400!

    About The UTV World Championship
    The UTV World Championship is the world’s biggest UTV race on the planet – with over 400 entries in 15 classes. The massive event draws the best UTV racers in the world who battle in both short course and desert races to decide who is the best UTV racer in the sport! The race features an ultra exciting side-by-side land rush start and intense door to door racing all the way until the checkered flag. There are multiple events that lead up to two days of race action including a kick off party, jump contest, pit crew challenge, and massive UTV “contingency” off-road festival!  The UTV World Championship has the biggest TV, online, and school media coverage in the sport of UTV racing.

  • 2019 BFGoodrich Tires Mint 400 Crowns Impressive List of Champions

    2019 BFGoodrich Tires Mint 400 Crowns Impressive List of Champions

    The Great American Off-Road Race boasts expanded live streaming, two full days of action

    Coming off of a 50th anniversary event that was heralded as one of the best in the sport, the BFGoodrich Tires Mint 400 had high expectations to fulfill in 2019. From Wednesday’s parade down the Las Vegas Strip to Monday’s awards brunch in Primm, this year’s event elevated the standards yet again for a premier off-road event in the United States.

    541 entries represented a triple-digit jump from last year’s Mint 400, boosted in part by the long-awaited return of motorcycles for the first time since 1976. But of those entries, representing dozens of classes in all disciplines of vehicles, only a handful of champions could be crowned. Those racers included Ricky Brabec, the Dakar Rally front-runner who gave Honda its first-ever motorcycle win at the Mint 400, and Justin Lofton, who became the first-ever three-time Mint 400 overall winner in Unlimited Truck alongside co-driver Derek Balcunas.

    “This year’s BFGoodrich Tires Mint 400 week went beyond our wildest expectations,” said Mint 400 CEO Matt Martelli. “It was an incredible event from start to finish, and we couldn’t have done it without the incredible efforts of our entire crew. Congratulations to all of our finishers, and especially this year’s winners, including Justin Lofton, our first-ever three-time overall champion. We’ll see you again in 2020!”

    The week began with the annual Ignite CBD Mint 400 Vehicle Parade, where 125 of this year’s entrants headed down the streets of Las Vegas before winding up at Atomic Liquors for the second annual Mint 400 Dinner of Champions. Thursday and Friday saw the Mint 400 Off-Road Festival powered by Rockford Fosgate take over Fremont Street, with an official proclamation from the city renaming the area “Mint 400 Boulevard” for the weekend. From racers going through tech and contingency to hundreds of displays from the foremost companies in off-road, as well as over 25,000 attendees, the event was a testament to the health and strength of the modern off-road industry.


    Thursday was especially busy with Time Trials and the Pit Crew Challenge, both of which were supported by Method Race Wheels. The Unlimited Truck team of Jason Voss and Class 6100 team of Terry Householder each took home prizes worth nearly $20,000 for their respective top pit stops, while the midway point of the competition saw Bryce Menzies and Brock Heger announced as the fastest qualifiers on the four-mile time trial course.

    Saturday and Sunday would see the action move to Primm and Jean, where a massive presence at the start/finish line and sold-out spectator areas allowed the fans to get up close to the competitors as they battled for the win. Saturday morning’s action saw the motorcycles take on an 80-mile course designed especially for them, while cars, trucks, and UTVs would tackle a 119-mile layout on Saturday afternoon and in two separate Sunday races.

    Expanded live coverage was at the forefront of the many initiatives taken on by the Mint 400 team for 2019, and the coverage didn’t disappoint. Between Saturday and Sunday, the Mad Media team produced nearly 18 hours of streaming content, utilizing two dozen live cameras—including two helicopters and two drones—and nearly five dozen GoPros to bring the story of this year’s Great American Off-Road Race to life. From breathtaking live shots of the sport’s fastest vehicles barreling through the desert to studio interviews with event legends and race winners, this year’s live show set a new standard for what can be done with live production in off-road racing.

    This year’s Mint 400 inspired a large contingent of big names to compete alongside off-road regulars, from 2009 Formula 1 World Champion Jenson Button to two-time UFC Heavyweight Champion Cain Velasquez. Both were able to take the checkered flag on Sunday, with Velasquez placing second in Class 5500 and Button cracking the top 20 in Class 6100 despite limited testing.

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!

    About Mad Media
    Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries.  Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media. 

    Fans looking to relive all of the action from this year’s BFGoodrich Tires Mint 400 can visit themint400.com for live stream replays, photo galleries, and stories from this year’s running of the event. Stay tuned for updates and announcements about the 2020 BFGoodrich Tires Mint 400!
  • Justin Lofton Makes History With Third BFGoodrich Tires Mint 400 Victory

    Justin Lofton Makes History With Third BFGoodrich Tires Mint 400 Victory

    2015 and 2016 winner takes unofficial 2019 victory by 2:56 over Brett Sourapas

    Justin Lofton returned to the top step of the Best in the Desert podium on Sunday afternoon with an impressive victory at the 2019 BFGoodrich Tires Mint 400. Lofton, who bested a field of dozens of the world’s top off-road racers, unofficially became the first driver in history to win three Mint 400s when he wheeled his #41 Unlimited Truck to the finish line. Lofton claimed $35,000 in combined bonuses from BFGoodrich Tires and Fox Shocks for earning the overall victory in this year’s Great American Off-Road Race.

    “This is awesome,” Lofton said from atop the podium. “It takes a whole crew, and we’ve got some great partners, and they won this race. These big checks look good in the shop, but we’re going to get ready for the next race after this. We’ve got more races to win!”

    Lofton started fourth in the Unlimited Truck field, entering the 119-mile course side by side with 2018 top qualifier Harley Letner to start the feature race. Initially, the entire field was chasing defending Mint 400 winner Bryce Menzies, whose new all-wheel drive truck paced Method Race Wheels Time Trials on Thursday. But Lofton quickly established himself as Menzies’ top rival, and the two traded the race lead multiple times on corrected time during the three-lap race.

    However, things unraveled for Menzies on the final lap, beginning with a flat tire and subsequent issues in changing it. That enabled Lofton to take the lead for good, while more trouble for Menzies relegated the Las Vegas native well outside of the podium battle. He wasn’t the only one, though, as 2017 winner Rob MacCachren also punctured a tire after hitting a rock on the final lap while within striking distance of the overall lead.

    22-year-old Brett Sourapas, winner of the season-opening Parker 425, drove a consistent and clean race to take second, just two minutes and 56 seconds behind Lofton. Multi-time Best in the Desert champion Jason Voss, still seeking his first Mint 400 win, took third, while Cody Parkhouse followed up on his top qualifying time in Class 1500 by earning the victory on Sunday afternoon as well.

    “This year’s BFGoodrich Tires Mint 400 was another spectacular running of the Great American Off-Road Race,” said Mint 400 CEO Matt Martelli. “Congratulations to Justin Lofton on a hard-fought victory, and to all of this year’s class winners and finishers. We’re grateful to all of our sponsors and partners who helped us put together such a terrific celebration of off-road racing, from Wednesday’s parade down the Las Vegas Strip to tonight’s exciting finish to our Unlimited Truck race. We already can’t wait for 2020 as we look to take the Mint 400 to yet another level next year!”

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!

    About Mad Media
    Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries.  Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media.

  • Travis Chase Wins BFGoodrich Tires Mint 400 Saturday Afternoon Race

    Travis Chase Wins BFGoodrich Tires Mint 400 Saturday Afternoon Race

    Will also compete in Class 6100 on Sunday afternoon

    Travis Chase kicked off his quest for two class victories at the 2019 BFGoodrich Tires Mint 400 with success on Saturday afternoon. The Chase Motorsports driver and 2017 Class 5000 winner returned to the class for this year’s event and scored the unofficial victory alongside co-driver Jacob Lauxen over runner-up Christian Fessler.

    “This was supposed to be a little jaunt around the park!” Chase joked from the podium. “It was tough out there, we were pushing hard, and there were a couple of lead changes. But we persevered, and pushed forward with our plan: push hard, mellow out towards the middle, and push hard again toward the finish. That’s what we did.

    “The car was perfect, and we didn’t have to touch this thing all day. We didn’t have one flat. Today was great—everything was phenomenal.”

    As he did at the Best in the Desert season-opening Parker 425, Chase plans to pull double duty in Class 5000 and Class 6100 in this year’s Mint 400. The Californian qualified 13th for tomorrow afternoon’s Class 6100 start order during Thursday’s Method Race Wheels Time Trials. He’ll be hoping to have a similar run to this afternoon’s event, where Chase’s advantage grew larger and larger as the race went on.

    The first of three car, truck, and UTV races in this weekend’s event saw an even split of three-lap and two-lap classes. Classes 5000, 6000, 1100, 2000, UTV Unlimited, and UTV Sportsman ran three laps each, while nearly a dozen classes ran two laps. Despite losing an alternator on the first lap and having to push their Class 4700 truck off the podium, Bunch Racing was unofficially the top overall finisher in the two-lap race.The 2019 BFGoodrich Tires Mint 400 continues on Sunday with two more races, kicking off at 6AM with seven classes including both premier UTV classes and continuing at 1:30PM with the premier Unlimited Trucks headlining five of the fastest classes in the sport. Fans can watch the official live stream starting at 9:30AM, and follow along with timing and scoring all day long, at themint400.com/live.

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!

    About Mad Media
    Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries.  Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media.
  • FOX Puts up $10k Purse to the Overall Winner of The 2019 Mint 400

    FOX Puts up $10k Purse to the Overall Winner of The 2019 Mint 400

    The Mint 400 today announced FOX has returned as a primary sponsor of the 2019 BFGoodrich Tires Mint 400 powered by Monster Energy.  An industry leader in design and development of high performance shock absorbers and off-road racing suspension products, FOX returns to The Great American Off-Road Race for the seventh consecutive year.

    FOX athletes have won the last six Mint 400 races overall – Bryce Menzies (2019), Rob MacCachren (2018), Justin Lofton (2017), Justin Lofton (2016), Andy McMillin (2014) and Bryce Menzies (2013).   FOX is again putting up ten thousand dollars for the overall winner on FOX shocks.  Additionally, the FOX Proving Grounds returns as the ultimate proving grounds in one of the toughest and most challenging sections of The Mint 400 race course.

    “Simply put, no one comes close to FOX’s dominance at The Mint 400.  FOX has been in the shock game for over three decades and is a great example of a company that created a product specific to off-road racing and took it mainstream.  Without brands like FOX, we simply can’t do what we do,” commented Matt Martelli, Mint 400 CEO.

    FOX has also stepped up to give each winner of the Method Race Wheels Pit Crew Challenge a set of Performance Series 2.0 Smooth Body IFP direct replacement shocks for trucks or SUV’s.

    FOX offers bolt on performance shocks for your daily driver and UTV, utilizing the same technology used in high performance world off-road racing.  Come by and see FOX’s line of products at The Mint 400 Off-Road Festival presented by Rockford Fosgate from 9:00am-5:00pm on Fremont St. East Thursday, March 7th and Friday, March 8th. 

    ABOUT FOX FACTORY HOLDING CORP. (NASDAQ:FOXF)
    Fox Factory Holding Corp. designs, engineers, manufactures, and markets ride dynamics products worldwide. The company offers front fork and rear suspension products for mountain bikes and road bikes; and powered vehicle products for side-by-side vehicles, on-road vehicles with off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, and motorcycles. It also provides mountain and road bike wheels, and other performance cycling components, including cranks, bars, stems, and seat posts, as well as aftermarket products to retailers and distributors. Fox Factory Holding Corp. was incorporated in 2007 and is headquartered in Braselton, Georgia.

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!

    About Mad Media
    Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries.  Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media.

  • The Mint 400 Announces Race Day Live Stream

    The Mint 400 Announces Race Day Live Stream

    Watch The Great American Off-Road Race for free on YouTube and Facebook

    The Mint 400 announced their second annual live stream schedule today. New to 2019, they have expanded the coverage to include two days of fantastic race action. The two-day format will build on the storied events wildly successful live stream roll out, that reached over a quarter of a million unique visitors in 2018.

    This years program will be available on TheMint400.com as well as select sponsor websites, YouTube and Facebook, and fans will be able to tune in on their computers and handheld devices from anywhere in the world to follow The Great American Off-Road Race™.  On air talent will include off-road racing and motocross legend Ricky Johnson, off-road cultural icon Bob Bower, Ultra-4 competitor and KOH announcer Jim Marsden, and roving pit reporter Tiffany Stone. 

    2018 Mint 400 Photography

    “In 2018, The Mint 400 hit some significant milestones with the debut of our live stream package. The entire race was captured by our massive crew of photographers and cinematographers and broadcast internationally for twelve hours to over 250,000 viewers,” said Mint 400 CEO, Matt Martelli.  “Mint 400 fans at home, on their mobile device, and at the race were all able to see unparalleled off-road race coverage of over 400 entries. Our social media impact in 2018 increased 290%, partly due to this new component.”

    2018 Mint 400 Photography

    The Mint 400 live stream expansion this year will include a slew of new features and guests, including recaps highlights, and live coverage of the motorcycle and four wheel vehicle racing on Saturday March 9th as well as twelve hours of dedicated four wheel vehicle race coverage on Sunday March 10th. Saturday will feature hundreds of motorcycles competing in nineteen different classes in the morning, and eighteen classes of trucks, Jeeps, UTV’s, stock Volkswagens and vintage off-road race vehicles in the afternoon. Sunday morning the Class 10 cars, Pro UTV’s and five other classes will battle, making way for the Unlimited Trucks, Class 1 Cars, 6100 trucks, and more in the afternoon. 

    The live R/F helicopter downlink that debuted in 2018 will return again this year, piloted once again by John Tamburro of Pursuit Aviation. The system will feature a Cineflex RED MONSTRO 8K system operated by world renowned cameraman Dave Arnold, capable of transmitting an incredible twenty-three miles. The Mint 400 broadcast team executed an extensive amount of R&D in the off-season to test ways to incorporate multiple remote cameras throughout the course during the broadcast and overcome the topographical challenges of filming around the beautiful 4000’ McCullough mountain range. Their new technical solutions will be a game changer for both the industry & the viewer.


    “We’ve spent the last eight years producing the most dynamic and engaging off-road race program on the planet, for every major network from SPEED to NBC to ABC. We’re now in our second year of building the new gold standard for live streaming off-road racing, and we’ve amassed a team of incredibly experienced veterans to deliver the goods,” stated Mint 400 COO, Josh Martelli. “Our lead producer Jason Markham Exec produced the 28 hours of Live CORR (Championship Off Road Racing) coverage on both NBC Network & SPEED Channel in addition to the 56-hours Live to tape for both networks when HD broadcast was just taking hold. Together with Brian Lippy and his team at Highwire Digital, we’ve once again stacked the deck so that our racers and our sport get the same level of professional coverage as NASCAR, IMSA, and Formula 1.”

    In addition to the live stream, The Mint 400 will once again feature the state-of-the-art Yellow Brick Leaderboard and Tracking System, providing race fans and teams up to minute coverage of their favorite racers and classes all weekend.  The combination of the live stream, tracking, leaderboard and social media coverage will once again raise the bar for off-road racing media coverage.

    The live stream, race leaderboard and race tracking links can be found at TheMint400.com beginning Thursday of race week.

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!

    About Mad Media
    Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries.  Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media.