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  • 2019 BFGoodrich Tires Mint 400 Crowns Impressive List of Champions

    The Great American Off-Road Race boasts expanded live streaming, two full days of action

    Coming off of a 50th anniversary event that was heralded as one of the best in the sport, the BFGoodrich Tires Mint 400 had high expectations to fulfill in 2019. From Wednesday’s parade down the Las Vegas Strip to Monday’s awards brunch in Primm, this year’s event elevated the standards yet again for a premier off-road event in the United States.

    541 entries represented a triple-digit jump from last year’s Mint 400, boosted in part by the long-awaited return of motorcycles for the first time since 1976. But of those entries, representing dozens of classes in all disciplines of vehicles, only a handful of champions could be crowned. Those racers included Ricky Brabec, the Dakar Rally front-runner who gave Honda its first-ever motorcycle win at the Mint 400, and Justin Lofton, who became the first-ever three-time Mint 400 overall winner in Unlimited Truck alongside co-driver Derek Balcunas.

    “This year’s BFGoodrich Tires Mint 400 week went beyond our wildest expectations,” said Mint 400 CEO Matt Martelli. “It was an incredible event from start to finish, and we couldn’t have done it without the incredible efforts of our entire crew. Congratulations to all of our finishers, and especially this year’s winners, including Justin Lofton, our first-ever three-time overall champion. We’ll see you again in 2020!”

    The week began with the annual Ignite CBD Mint 400 Vehicle Parade, where 125 of this year’s entrants headed down the streets of Las Vegas before winding up at Atomic Liquors for the second annual Mint 400 Dinner of Champions. Thursday and Friday saw the Mint 400 Off-Road Festival powered by Rockford Fosgate take over Fremont Street, with an official proclamation from the city renaming the area “Mint 400 Boulevard” for the weekend. From racers going through tech and contingency to hundreds of displays from the foremost companies in off-road, as well as over 25,000 attendees, the event was a testament to the health and strength of the modern off-road industry.


    Thursday was especially busy with Time Trials and the Pit Crew Challenge, both of which were supported by Method Race Wheels. The Unlimited Truck team of Jason Voss and Class 6100 team of Terry Householder each took home prizes worth nearly $20,000 for their respective top pit stops, while the midway point of the competition saw Bryce Menzies and Brock Heger announced as the fastest qualifiers on the four-mile time trial course.

    Saturday and Sunday would see the action move to Primm and Jean, where a massive presence at the start/finish line and sold-out spectator areas allowed the fans to get up close to the competitors as they battled for the win. Saturday morning’s action saw the motorcycles take on an 80-mile course designed especially for them, while cars, trucks, and UTVs would tackle a 119-mile layout on Saturday afternoon and in two separate Sunday races.

    Expanded live coverage was at the forefront of the many initiatives taken on by the Mint 400 team for 2019, and the coverage didn’t disappoint. Between Saturday and Sunday, the Mad Media team produced nearly 18 hours of streaming content, utilizing two dozen live cameras—including two helicopters and two drones—and nearly five dozen GoPros to bring the story of this year’s Great American Off-Road Race to life. From breathtaking live shots of the sport’s fastest vehicles barreling through the desert to studio interviews with event legends and race winners, this year’s live show set a new standard for what can be done with live production in off-road racing.

    This year’s Mint 400 inspired a large contingent of big names to compete alongside off-road regulars, from 2009 Formula 1 World Champion Jenson Button to two-time UFC Heavyweight Champion Cain Velasquez. Both were able to take the checkered flag on Sunday, with Velasquez placing second in Class 5500 and Button cracking the top 20 in Class 6100 despite limited testing.

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!

    About Mad Media
    Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries.  Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media. 

    Fans looking to relive all of the action from this year’s BFGoodrich Tires Mint 400 can visit themint400.com for live stream replays, photo galleries, and stories from this year’s running of the event. Stay tuned for updates and announcements about the 2020 BFGoodrich Tires Mint 400!

  • Justin Lofton Makes History With Third BFGoodrich Tires Mint 400 Victory

    2015 and 2016 winner takes unofficial 2019 victory by 2:56 over Brett Sourapas

    Justin Lofton returned to the top step of the Best in the Desert podium on Sunday afternoon with an impressive victory at the 2019 BFGoodrich Tires Mint 400. Lofton, who bested a field of dozens of the world’s top off-road racers, unofficially became the first driver in history to win three Mint 400s when he wheeled his #41 Unlimited Truck to the finish line. Lofton claimed $35,000 in combined bonuses from BFGoodrich Tires and Fox Shocks for earning the overall victory in this year’s Great American Off-Road Race.

    “This is awesome,” Lofton said from atop the podium. “It takes a whole crew, and we’ve got some great partners, and they won this race. These big checks look good in the shop, but we’re going to get ready for the next race after this. We’ve got more races to win!”

    Lofton started fourth in the Unlimited Truck field, entering the 119-mile course side by side with 2018 top qualifier Harley Letner to start the feature race. Initially, the entire field was chasing defending Mint 400 winner Bryce Menzies, whose new all-wheel drive truck paced Method Race Wheels Time Trials on Thursday. But Lofton quickly established himself as Menzies’ top rival, and the two traded the race lead multiple times on corrected time during the three-lap race.

    However, things unraveled for Menzies on the final lap, beginning with a flat tire and subsequent issues in changing it. That enabled Lofton to take the lead for good, while more trouble for Menzies relegated the Las Vegas native well outside of the podium battle. He wasn’t the only one, though, as 2017 winner Rob MacCachren also punctured a tire after hitting a rock on the final lap while within striking distance of the overall lead.

    22-year-old Brett Sourapas, winner of the season-opening Parker 425, drove a consistent and clean race to take second, just two minutes and 56 seconds behind Lofton. Multi-time Best in the Desert champion Jason Voss, still seeking his first Mint 400 win, took third, while Cody Parkhouse followed up on his top qualifying time in Class 1500 by earning the victory on Sunday afternoon as well.

    “This year’s BFGoodrich Tires Mint 400 was another spectacular running of the Great American Off-Road Race,” said Mint 400 CEO Matt Martelli. “Congratulations to Justin Lofton on a hard-fought victory, and to all of this year’s class winners and finishers. We’re grateful to all of our sponsors and partners who helped us put together such a terrific celebration of off-road racing, from Wednesday’s parade down the Las Vegas Strip to tonight’s exciting finish to our Unlimited Truck race. We already can’t wait for 2020 as we look to take the Mint 400 to yet another level next year!”

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!

    About Mad Media
    Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries.  Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media.

  • Travis Chase Wins BFGoodrich Tires Mint 400 Saturday Afternoon Race

    Will also compete in Class 6100 on Sunday afternoon

    Travis Chase kicked off his quest for two class victories at the 2019 BFGoodrich Tires Mint 400 with success on Saturday afternoon. The Chase Motorsports driver and 2017 Class 5000 winner returned to the class for this year’s event and scored the unofficial victory alongside co-driver Jacob Lauxen over runner-up Christian Fessler.

    “This was supposed to be a little jaunt around the park!” Chase joked from the podium. “It was tough out there, we were pushing hard, and there were a couple of lead changes. But we persevered, and pushed forward with our plan: push hard, mellow out towards the middle, and push hard again toward the finish. That’s what we did.

    “The car was perfect, and we didn’t have to touch this thing all day. We didn’t have one flat. Today was great—everything was phenomenal.”

    As he did at the Best in the Desert season-opening Parker 425, Chase plans to pull double duty in Class 5000 and Class 6100 in this year’s Mint 400. The Californian qualified 13th for tomorrow afternoon’s Class 6100 start order during Thursday’s Method Race Wheels Time Trials. He’ll be hoping to have a similar run to this afternoon’s event, where Chase’s advantage grew larger and larger as the race went on.

    The first of three car, truck, and UTV races in this weekend’s event saw an even split of three-lap and two-lap classes. Classes 5000, 6000, 1100, 2000, UTV Unlimited, and UTV Sportsman ran three laps each, while nearly a dozen classes ran two laps. Despite losing an alternator on the first lap and having to push their Class 4700 truck off the podium, Bunch Racing was unofficially the top overall finisher in the two-lap race.The 2019 BFGoodrich Tires Mint 400 continues on Sunday with two more races, kicking off at 6AM with seven classes including both premier UTV classes and continuing at 1:30PM with the premier Unlimited Trucks headlining five of the fastest classes in the sport. Fans can watch the official live stream starting at 9:30AM, and follow along with timing and scoring all day long, at themint400.com/live.

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!

    About Mad Media
    Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries.  Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media.

  • The 2019 BFGoodrich Mint 400 powered by Monster Energy Roars Back into Las Vegas, March 6-10

    Over $600,000 in contingency money offered up to Mint 400 racers

    The BFGoodrich Tires Mint 400 powered by Monster Energy returns to Las Vegas, Nevada this week, March 6-10. The Great American Off-Road Race™ will be held Saturday, March 9 and Sunday March 10 in Primm, NV with pre-race festivities beginning earlier in the week on Fremont Street East in downtown Las Vegas.. The massive field of nearly five hundred and fifty race teams includes fifty unlimited trucks, fifty 6100 trucks and nearly one hundred and fifty UTV’s. The world famous Mint 400 has always attracted celebrities and racers from around the globe. This year Formula One Champion Jenson Button, NASCAR Racer Casey Mears, and two time UFC Champion Cain Velasquez will all join the field of racers. 
    Click here for the full 2019 Schedule of Events 
    The inaugural “Mint 400 Desert Rally” was held in Las Vegas in 1968 as a way to promote The Mint Hotel and Las Vegas Gun Club. The race has a rich and storied history, and has once again become the largest and most important off-road race in the world. The event attracts over 65,000 spectators to Las Vegas for the race and week long activities.  It features a massive field of five hundred and fifty teams competing across an incredible fifty individual classes, including motorcycles which have be reintroduced to the Mint this year for the first time since 1976. The 90-mile loop that extends from the California-Nevada state line in Primm to the Southern edge of Las Vegas in Jean, NV is considered the most grueling and challenging off-road race course in America. With five massive spectator areas, The Mint 400 puts fans safely in front of thrilling off-road racing action.
    Click here to purchase a Jean parking pass, Primm Start/Finish
    Line Ticket or a Primm VIP Hospitality pass

    The Mint 400 is the ultimate family friendly motorsport event. Start/Finish Line Tickets in Primm, NV are $10 online or $15 at the door.  Parking tickets are $40 per vehicle for access to the five dedicated spectator areas in Jean, NV.  VIP packages are available for race days at the official Primm Valley Resorts Start/Finish Line. Led by Michelin star chef Drew Deckman, the Mint 400 VIP package is the ultimate way for fans to experience the event featuring premium food, drink, and comfort.

    The Mint 400 will kick off on Wednesday, March 6th, when 125 of the planet’s toughest off-road race vehicles parade down the world-famous Las Vegas Strip during the Ignite CBD Mint 400 Vehicle Parade.  The parade will begin near Mandalay Bay Hotel and Casino and stretch all the way to the Fremont East district in downtown Las Vegas. Over forty million dollars of machinery will be on display.

    The Method Race Wheels Time Trials will take place on Thursday, March 7th at 9:00AM to set race day starting positions for over one hundred Unlimited Truck, Class 1500 and Class 6100 racers. Later that night, the results will be announced at 8:20pm on 9th and Fremont during the Method Race Wheels Pit Crew Challenge, where top 6100 and Unlimited Truck pit crews will throw down to see who is the fastest pit crew in off-road.

    The two day Mint 400 Off-road Festival presented by Rockford Fosgate will be held Thursday, March 7 and Friday, March 8 and feature nearly two hundred of the top aftermarket off-road companies on Fremont Street East from Las Vegas Boulevard to 11th Street. Each of the five hundred and fifty teams will parade in front of twenty five thousand off-road fans daily, on their way to technical inspection at the end of the festival.

    The Mint 400 will feature two exciting races on both Saturday, March 9 and Sunday, March 10th.  The 2019 Grand Marshal and off-road racing legend JN Roberts will be at the start line to waive the green flag, launching the massive field of racers into the brutal Nevada desert. For the first time since 1976, the motorcycles are returning to The Great American Off-Road Race™ and will start off the line at 7:00AM on Saturday, followed by the limited four wheel vehicles beginning at 1pm.  On Sunday, four wheel racing resumes at 6am with the Pro UTV Classes and more limited race vehicles.  Then on Sunday afternoon at 1:30pm, the entire weekend culminates with the unlimited truck race for all the glory.

    The Mint 400 has expanded their live stream coverage to include two days of fantastic race action. The two-day format will build on the storied events wildly successful live stream roll out, that reached over a quarter of a million unique visitors in 2018. This years program will be available on TheMint400.com as well as select sponsor websites, YouTube and Facebook, and fans will be able to tune in on their computers and handheld devices from anywhere in the world to follow The Great American Off-Road Race™. On air talent will include off-road racing and motocross legend Ricky Johnson, off-road cultural icon Bob Bower, Ultra-4 competitor and KOH announcer Jim Marsden, and roving pit reporter Tiffany Stone.

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!

    About Mad Media
    Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries.  Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media. 

  • BFGoodrich Tires Launches Tradesmen Support Program

    Nationwide program throws BFGoodrich support behind America’s skilled trades

    GREENVILLE, S.C., March 1, 2019 — BFGoodrich® Tires has launched a first-of-its-kind tradesmen support program in the U.S. for the men and women in construction, agriculture, landscaping and other trades that rely heavily on pickup trucks to get work done.

    This is the first time a tire brand has launched such a program for the estimated 30 million skilled trades jobs in the U.S. The BFGoodrich® Tires Tradesmen Support Program will make work easier for tradesmen and women by reducing downtime and costs because of tire and vehicle issues.

    BFGoodrich will partner with associations representing a combined 1 million tradesmen in the U.S. in 2019. Members of these trade associations will receive the following from the program:

    • $100 off a set of four BFGoodrich® All-Terrain T/A® KO2® tires for association members and $70 off for non-association tradesmen and women – a substantial discount on the brand’s toughest all-terrain tire capable of handling virtually any job site.
    • Roadside assistance for two years, with towing up to 150 miles.
    • 30-day satisfaction guarantee.
    • Chances to win VIP experiences to races such as the SCORE BAJA 1000 and the MINT 400.

    BFGoodrich is working to offer the Tradesmen Support Program to associations, including the National Association of Home Builders, the National Cattlemen’s Beef Association, the Associated General Contractors of America, the National Association of Landscape Professionals, the Painting and Decorating Contractors of America, the American Quarter Horse Association and the American Subcontractors Association.

    Members of partner associations receive the largest tire discount, but any tradesmen or women can take part in the program and still receive a significant discount on a set of BFGoodrich All-Terrain T/A® KO2® tires and take advantage of the other benefits of the program.

    “For the men and women in trades, downtime because of equipment equals lost money. Our All-Terrain KO2 tire is an essential piece of equipment that can withstand the toughest job sites,” said Jessica Parris, BFGoodrich director of consumer communications. “BFGoodrich is putting its support behind this critically important community with our Tradesmen Support Program.” 

    Tradesmen and women can find out if their association is offering its members the BFGoodrich® Tires Tradesmen Support Program by visiting www.bfgoodrichtires.com/tradesmen. Those who are not members of an association can still access the Tradesmen Support Program by visiting an authorized BFGoodrich® Tires dealer or going to www.bfgoodrichtires.com/tradesmen.

    About BFGoodrich® Tires

    With more than 100 years of heritage, BFGoodrich® Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 45 years of motorsports experience, BFGoodrich Tires delivers tires for a full range of driving experiences, from ultra-high performance street to off-road terrain, with one common theme — extreme performance. Upgrade your performance with BFGoodrich and see where our tires can take you at www.BFGoodrichTires.com, on Facebook at www.Facebook.com/BFGoodrichTires or on Instagram or Twitter at @BFGoodrichTires.

  • FOX Puts up $10k Purse to the Overall Winner of The 2019 Mint 400

    The Mint 400 today announced FOX has returned as a primary sponsor of the 2019 BFGoodrich Tires Mint 400 powered by Monster Energy.  An industry leader in design and development of high performance shock absorbers and off-road racing suspension products, FOX returns to The Great American Off-Road Race for the seventh consecutive year.

    FOX athletes have won the last six Mint 400 races overall – Bryce Menzies (2019), Rob MacCachren (2018), Justin Lofton (2017), Justin Lofton (2016), Andy McMillin (2014) and Bryce Menzies (2013).   FOX is again putting up ten thousand dollars for the overall winner on FOX shocks.  Additionally, the FOX Proving Grounds returns as the ultimate proving grounds in one of the toughest and most challenging sections of The Mint 400 race course.

    “Simply put, no one comes close to FOX’s dominance at The Mint 400.  FOX has been in the shock game for over three decades and is a great example of a company that created a product specific to off-road racing and took it mainstream.  Without brands like FOX, we simply can’t do what we do,” commented Matt Martelli, Mint 400 CEO.

    FOX has also stepped up to give each winner of the Method Race Wheels Pit Crew Challenge a set of Performance Series 2.0 Smooth Body IFP direct replacement shocks for trucks or SUV’s.

    FOX offers bolt on performance shocks for your daily driver and UTV, utilizing the same technology used in high performance world off-road racing.  Come by and see FOX’s line of products at The Mint 400 Off-Road Festival presented by Rockford Fosgate from 9:00am-5:00pm on Fremont St. East Thursday, March 7th and Friday, March 8th. 

    ABOUT FOX FACTORY HOLDING CORP. (NASDAQ:FOXF)
    Fox Factory Holding Corp. designs, engineers, manufactures, and markets ride dynamics products worldwide. The company offers front fork and rear suspension products for mountain bikes and road bikes; and powered vehicle products for side-by-side vehicles, on-road vehicles with off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, and motorcycles. It also provides mountain and road bike wheels, and other performance cycling components, including cranks, bars, stems, and seat posts, as well as aftermarket products to retailers and distributors. Fox Factory Holding Corp. was incorporated in 2007 and is headquartered in Braselton, Georgia.

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!

    About Mad Media
    Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries.  Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media.