SANTA ANA, CA – (Apr. 1, 2020) – Yokohama Tire’s annual spring rebate promotion is back. From now through April 30, consumers can earn up to $100 in the form of a Yokohama Visa® Prepaid card or a Visa Virtual Account after purchasing a set of four select Yokohama tires.
“The spring rebate is a great promotion for consumers because it includes a variety of products from our ADVAN®, GEOLANDAR® and AVID® lines,” said Alan Holtschneider, Yokohama’s director of marketing. “It features all our GEOLANDAR tires, including the brand-new GEOLANDAR® G058, which is designed for crossovers, smaller SUVs and minivans, as well as the award-winning GEOLANDAR X-AT™, an extreme all-terrain tire made for pickup trucks, SUVs and Jeeps.”
Other tires included in the spring rebate are the award-winning ADVAN Apex™, an ultra high-performance tire that has fitments for a large selection of sports cars, high-end performance vehicles and American muscle cars; and the AVID Ascend LX™, an all-season premium touring tire for mainstream passenger cars, minivans and crossovers.
Tires featured in the spring rebate promotion include:
$100 Yokohama Visa® Prepaid card or Visa Virtual Account:
ADVAN Apex®
GEOLANDAR X-MT®
$80 Yokohama Visa® Prepaid card or Visa Virtual Account:
GEOLANDAR M/T® G003
GEOLANDAR X-AT™
GEOLANDAR X-CV®
$60 Yokohama Visa® Prepaid card or Visa Virtual Account:
ADVAN Sport® A/S+
AVID Ascend GT™
AVID Ascend LX™
GEOLANDAR® A/TG015
GEOLANDAR® C/VG058
GEOLANDAR® G055
GEOLANDAR® H/TG056
The rebate is available at participating Yokohama dealers nationwide and select authorized online dealers. Details of the promotion can be found at https://yokohamatire.com/promotions.
About Yokohama Tire Corporation
Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com or www.yokohamaotr.com.
Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.
Clackamas, OR (March 18, 2020) – Warn Industries (WARN) today announced the acquisition of Factor 55, a manufacturer of highly engineered rigging hardware for CLOSED SYSTEM WINCHING™, a winching technique that uses rigging comprised entirely of closed link hardware.
Similar to WARN, Factor 55 is a premium brand operating in the vehicle recovery market. The Factor 55 product offering includes: winch line and splice-on shackles, fairleads, pulleys, vehicle recovery kits and bags, recovery straps, rope, and other specialty products.
Factor 55 was founded in 2012 by Michael Costa, Factor 55’s President. Michael and his team will continue their focus on designing and developing new products and disruptive technology to bring to market. Factor 55 will operate as a division of Warn Industries. Kyle Shiminski, Vice President & General Manager of Warn Industries, stated, “Given their premium brand, experienced engineering design capabilities, and specialization in CLOSED SYSTEM WINCHING products, we feel strongly about the complementary nature of the Factor 55 product offering and realizing the benefits this partnership brings.” Shiminski added, “We look forward to working closely with Michael and the entire Factor 55 team, and continuing their history of premium, innovative products for more secure winch and rigging operation.”
Costa commented, “We are excited to be part of the Warn Industries family, joining forces with a company with a rich history of market leadership, innovation, and a highly-recognized, premium brand. We are very proud of what we have accomplished over these eight-plus years at Factor 55, and partnering with another premium brand where our products accompany one another so well is a great feeling. Our team will maintain their focus on designing and introducing the high-level of product ingenuity Factor 55 customers have grown accustomed to. We look forward to continuing that tradition in addition to drawing upon resources available as part of Warn Industries.”
About Factor 55 Factor 55 (factor55.com) is a manufacturer of premium, highly-engineered rigging hardware for CLOSED SYSTEM WINCHING, a winching technique that uses rigging comprised entirely of closed link hardware. The Factor 55 product offering includes: winch line and splice-on shackles, fairleads, pulleys, vehicle recovery kits and bags, recovery straps, rope, and other specialty products. Factor 55 is headquartered in Boise, ID.
About Warn Industries Warn Industries (warn.com) is the world’s most recognized brand in off-road products such as hub locks and vehicle recovery winches. The company designs, manufactures and markets a full line of off-road equipment and accessories that enhance the performance of four-wheel-drive and powersport vehicles. Warn Industries is headquartered near Portland, OR.
32 years after his father Mark first triumphed in the Great American Off-Road Race, Luke McMillin added his name to the illustrious list of overall winners of the BFGoodrich Tires Mint 400 with a victory on Saturday night. McMillin and co-driver Jason Duncan took the lead on the final lap of the race to score the win with an unofficial time of 6:49:52, collecting a $15,000 prize from event organizers and $25,000 contingency bonus from BFGoodrich Tires.
“I can’t believe it!” said Luke McMillin. “We worked so hard. This truck, we built it in 2014, and I can’t believe we just won the Mint 400. That’s badass!”
“This means a lot,” added Mint 400 CEO Matt Martelli. “The McMillin family has been in off-road racing for generations, and here they are again, not only winning the biggest and baddest off-road race, but arguably the hardest, being that we were four laps and 428 miles this year.”
The action was intense and unpredictable throughout the day, as what looked to be a decisive victory for Concrete Motorsports ended in heartbreak with a head gasket failure. With the extensive lead that Harley Letner had built no longer in play, the race looked to come down to the Unlimited Trucks of Ryan Arciero, McMillin, and Bryce Menzies, who started the fourth lap within seconds of one another and maintained those positions up to the FOX Proving Grounds.
When Arciero suffered a flat tire with the victory in his sights, McMillin inherited the top spot, and never looked back on the way to his first Mint 400 victory. It was the fourth victory for the McMillin off-road racing dynasty, as cousin Andy McMillin also took top honors in both 2009 and 2014. Meanwhile, Menzies also got around Arciero for second across the finish line.
Full results from the 2020 BFGoodrich Tires Mint 400 will be made available after the conclusion of the event. For up to date information on this year’s event, and to livestream the action, visit themint400.com or follow @themint400 on social media.
About The Mint 400 Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!
About Mad Media Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries. Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media.
BUTLER COUNTY, PA (March 3, 2020) – It’s been ten years since Jeep enthusiasts starting rolling into Butler County, Pa. for a weekend of Jeep-themed activities in the birthplace of the jeep. On June 12-14, the Bantam Jeep Heritage Festival will celebrate a decade of bringing together Jeep owners from across the nation with special activities to commemorate the milestone. “The Bantam Jeep Heritage Festival has provided Jeep owners the opportunity to have fun with their Jeep and meet others from more than 30 states who share their passion for Jeeps,” said Todd Wagner, president of the Friends of the Bantam Jeep Association, organizers of the event. “Bantam is one-of-a-kind because it provides a wide-range of Jeep-themed activities and attractions for all types of Jeeps.”
To celebrate the 10th anniversary, Festival organizers are offering special activities for 2020. They include: ● 10th Anniversary Parade: On June 12, Butler, Pa. will be invaded by 1,500 Jeeps that will travel several miles on a route that will take them through downtown. The parade will culminate in the annual Jeep Invasion, a street party where more than 15,000 people will fill the streets to admire a colorful array of 1,000 customized Jeeps. ● Historic Bantam Building Photo Opportunity: The American Bantam Car Company built the world’s original Jeep in just 45 days in 1940. Only one building still remains, and Jeep owners will have an exclusive opportunity to have their Jeep’s photo taken in front of the building.
● 1981 Jeep Scrambler Raffle: The Festival is restoring a 1981 Jeep Scrambler that will be given to one lucky raffle ticket purchaser on Saturday, June 13. Just over 27,000 of these Jeeps were made in the 1980s. Only 2,000 tickets will be sold for this exclusive Bantam-edition resto-mod.
Festival Plans Other Activities and Enhancements for 2020 The on-site trails and Jeep Playground obstacle course give Jeep owners the chance to take their Jeep off-road and test their driving skills. Thousands of Jeep owners, from novice drivers to seasoned pros, enjoy the various trails, obstacles and mud pit. New Playground additions and trail enhancements will give drivers something new to experience in 2020. The Easy Riders Trail Ride, a new off-site trail, is geared toward beginners who want to give off-road driving a try but aren’t quite ready to tackle driving over rocks and navigating steep hills. This activity expands the offerings geared for stock Jeeps, such as the State Park Scenic Tour, Jeep Team Challenge, Bantam Poker Run and Mystery Road Rally.
The Festival also plans to expand activities that were introduced in 2019 including the fun-filled Barbee Jeep Race and colorful Festival of Lights contest that will be held on Saturday evening, June 13. “We are excited to reach this milestone and celebrate the decade of mud and fun that we have provided for Jeep enthusiasts since 2011,” remarked Patti Jo Lambert, the Festival’s director since its inception. “Bantam has grown in so many ways, and it’s truly rewarding to see the impact we’ve made for thousands of Jeep owners who make the event an annual must-do family experience.” In addition to activities for Jeep owners to do with their vehicle, Bantam also provides hours of entertainment for Jeep enthusiasts. More than 150 vendors from across the United States will be selling the latest Jeep parts and accessories, a Jeep History Exhibit will feature a special exhibition of Jeeps along with the Faces of Jeep grille display and a military encampment will demonstrate how Jeeps were used and soldiers lived during various wars. Spectators can watch vehicles test their skills on the Jeep Playground and participate in contests and raffles with thousands of dollars in prizes.
The three-day event is held at Cooper’s Lake Campground near Slippery Rock, Pa, about an hour north of Pittsburgh. Online registration for Jeep owners is required and pre-registration ends May 8. Limited on-site registration will be available June 12-14. Daily admission is offered for those who simply want to see all that the Festival offers for $10 for adults and $3 for children. Learn more about the 2020 Bantam Jeep Heritage Festival at www.bantamjeepfestival.com.
The BFGoodrich Tires Mint 400 returns to Las Vegas, Nevada this week, March 3rd-8th. The Great American Off-Road Race™ will be held Friday, March 6th and Saturday March 7th in Primm, NV with pre-race festivities beginning earlier in the week on Fremont Street East in downtown Las Vegas.. The massive field of over 400 hundred race teams including car, truck, motorcycle and youth classes. The world famous Mint 400 has always attracted celebrities and racers from around the globe. This Eagles of Death Metal frontman Jesse Hughes, and UFC superstars Donald “Cowboy” Cerrone and Brian “T-City” Ortega will all join the field of racers.
The inaugural “Mint 400 Desert Rally” was held in Las Vegas in 1968 as a way to promote The Mint Hotel and Las Vegas Gun Club. The race has a rich and storied history, and has once again become the largest and most important off-road race in the world. The event attracts over 65,000 spectators to Las Vegas for the race and week long activities. It features a massive field of five hundred and fifty teams competing across an incredible fifty individual classes, including motorcycles which have be reintroduced to the Mint last year for the first time since 1976. The 108-mile loop that extends from the California-Nevada state line in Primm to the Southern edge of Las Vegas in Jean, NV is considered the most grueling and challenging off-road race course in America. With five massive spectator areas, The Mint 400 puts fans safely in front of thrilling off-road racing action.
Click here to purchase a Jean parking pass, Primm Start/Finish Line Ticket or a Primm VIP Hospitality pass.
The Mint 400 is the ultimate family friendly motorsport event. Start/Finish Line Tickets in Primm, NV are $10 online or $15 at the door. Parking tickets are $30 per vehicle for access to the five dedicated spectator areas in Jean, NV. VIP packages are available for race days at the official Primm Valley Resorts Start/Finish Line. Led by Michelin star chef Drew Deckman, the Mint 400 VIP package is the ultimate way for fans to experience the event featuring premium food, drink, and comfort.
The Mint 400 will kick off on Wednesday, March 4th, when 125 of the planet’s toughest off-road race vehicles parade down the world-famous Las Vegas Strip during the Mint 400 Vehicle Parade. The parade will begin near Mandalay Bay Hotel and Casino and stretch all the way to the Fremont East district in downtown Las Vegas. Over forty million dollars of machinery will be on display. Immediately following the parade the official Mint 400 kicks off at Hogs & Heifers Saloon beginning at 3pm followed by The Dinner of Champions at 7pm at La Monja Cantina featuring Chefs Dan Krohmer And Drew Deckman.
Click here to purchase tickets for Dinner of champions
The Method Race Wheels Time Trials will take place on Thursday, March 5th at 10:30AM to set race day starting positions for over one hundred Unlimited Truck, Class 1, Baja Truck and Class 6100 racers. Fans can watch the Livestream online for free at Themint400.com.
Later that night at 7:00pm on 9th and Fremont, the Amsoil Pit Crew Challenge returns where top Baja Truck and Unlimited Truck pit crews will throw down to see who is the fastest pit crew in off-road. Rockers The Eagles of Death Metal will play a free concert following the Amsoil Pit Crew Challenge.
The two day Mint 400 Off-road Festival will be held Thursday, March 5th and Friday, March 6th and feature nearly two hundred of the top aftermarket off-road companies on Fremont Street East from Las Vegas Boulevard to 11th Street. Each of the three hundred plus teams will parade in front of twenty five thousand off-road fans daily, on their way to technical inspection at the end of the festival. This year’s off-road festival will feature a new art display dubbed “The Art of War” featuring works by artist Stefan Marjoram available for purchase alongside custom Mint 400 merch. The event is free and open to the public.
The Mint 400 will feature two exciting races on both Friday, March 6th and Saturday March 7th. The 2020 Grand Marshal and off-road racing legend Bruce Meyers will be at the start line to waive the green flag, launching the massive field of racers into the brutal Nevada desert. For the second time since 1976, the motorcycles are returning to The Great American Off-Road Race™ and will start off the line at 7:00AM on Friday, followed by the limited four wheel vehicles beginning at 12:30pm. On Saturday, four wheel racing resumes at 6am with the Pro UTV Classes and more limited race vehicles. Then on Saturday afternoon at 11:30am, the entire weekend culminates with the unlimited truck race for all the glory.
The Mint 400 has expanded their live stream coverage to include two days of fantastic race action. The two-day format will build on the storied events wildly successful live stream roll out, that reached over a quarter of a million unique visitors in 2018. This year’s program will be available on TheMint400.com as well as select sponsor websites, YouTube and Facebook, and fans will be able to tune in on their computers and handheld devices from anywhere in the world to follow The Great American Off-Road Race™. On air talent will include Mint 400 CEO Matt Martelli, Motorsport radio star Jim Beaver off-road cultural icon Bob Bower, Ultra-4 competitor and KOH announcer Jim Marsden, and roving pit reporters Tiffany Stone and Ryan Thomas. You can watch the livestream for free on live.TheMint400.com or download the Mint 400 app from the Apple app store.
About The Mint 400 Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!
About Mad Media Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries. Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media.
The BFGoodrich MINT 400 race and Republic Services will host a desert cleanup Feb. 29
Event has removed more than 140,000 pounds of trash from the desert over multiple years
BFGoodrich helps in the cleanup and rewards volunteers with a chance to win tires
LAS VEGAS, Feb. 24, 2020 ― Hundreds of off-road racing fans will show their appreciation for the Mojave Desert on Saturday, Feb. 29, by cleaning up tons of trash illegally dumped near the MINT 400 race course before the race even begins.
The BFGoodrich MINT 400, known as the Great American Off-Road Race, and Republic Services, a waste solutions company, have made an annual tradition of cleaning up the desert before the race.
Republic Services is providing large dumpsters and hauling out the collected waste. BFGoodrich, the title sponsor of the race and leading tire brand in off-road racing, has joined in the effort by providing employee volunteers and a set of tires to raffle off to volunteers after the event.
The MINT 400 runs through the picturesque Mojave Desert south of Las Vegas. Most of the land is open to the public and managed by the Bureau of Land Management. Unfortunately, many of these public lands become dumping grounds in the months before and after the race, with everything from furniture, large appliances and even vehicles illegally discarded.
“BFGoodrich has called the desert home for more than 40 years,” said Harold Phillips, global general manager for BFGoodrich Tires. “Desert racing has served as a real-world R&D laboratory for the brand, resulting in the toughest off-road tires in the market today. Supporting the cleanup is a natural fit for a brand that has a love of the desert found in its DNA.”
If you’re in the Las Vegas area and want to join BFGoodrich Tires, Republic Services, the MINT 400, and hundreds of volunteers clean up the desert on Saturday, register at themint400.com/donttrashthedesert/.
About BFGoodrich® Tires
BFGoodrich is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 45 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences from ultra-high performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at www.BFGoodrichTires.com, www.BFGoodrichRacing.com, on Facebook at www.Facebook.com/BFGoodrichTires or on Twitter or Instagram at @BFGoodrichTires.
