Land Use

RUGGED RIDGE Trail Access Program Launches at 2013 SEMA Show

New Program Protects Use of Public Land and Helps Preserve Off-Road Hobby Suwanee, Ga. (November 19, 2013) – Omix-ADA®, a leading manufacturer of high quality Jeep®, truck and off-road accessories announced the creation of theRugged Ridge Trail Access Program at its Off Road Success Center during the 2013 Specialty Equipment Market Association (SEMA) …
Aftermarket

RUGGED RIDGE INTRODUCES VINTAGE INSPIRED FENDER FLARES

Hurricane Flat Fender Flares Built for Two and Four-Door ’07-’14 JK Wranglers Offer a Unique Look Modeled After the 1941 Willys MA Suwanee, Ga. (October 24, 2013) – Jeep® enthusiasts can now get an aggressive never-before-seen off-road look for their ’07-’14 Jeep Wrangler JK with the introduction of Rugged Ridge’s newly designed Hurricane …
Press Release

OMIX-ADA/RUGGED RIDGE TO DEBUT SERGEANT ROCK JEEP AT OFF ROAD SUCCESS CENTER DURING 2013 SEMA SHOW

Patriotic 2014 Jeep Wrangler from Revered Off-Road Builder Dave Doetsch To Feature Latest Parts From Rugged Ridge and Alloy USA Suwanee, Ga. (October 8, 2013) – Omix-ADA®, the world’s largest independent manufacturer of Jeep® parts and accessories, announced today that famed Jeep builder Dave Doetsch will publicly unveil his latest project, Sergeant Rock, at …
New Products

RUGGED RIDGE INTRODUCES ALL-NEW PERFORMANCE VENTED HOOD FOR ’07-’14 JEEP® JK WRANGLERS

Advanced Design Provides 50-Percent More Ventilation and Prevents Overheating Suwanee, Ga. (October 1, 2013) – Rugged Ridge® today announced the availability of its all-new Performance Vented Hood for the 2007-2014 Jeep® Wrangler (JK). Inspired by Chrysler’s aggressive SRT® designs, Rugged Ridge’s Performance Vented Hood is engineered to provide 50-percent more ventilating surface area over …
Bumpers/Skids

Rugged Ridge Announces New Sherpa Roof Rack System for ’07-’14 JK Wrangler

Versatile Roof Rack System Adds Utility to 2- and 4-Door Models Suwanee, Ga. (September 3, 2013) – Rugged Ridge® today announced the availability of its new Sherpa Roof Rack System for 2- and 4-door models of 2007-2014 Jeep JK Wrangler. Taking its namesake from the people of the Himalayas, the Rugged Ridge Sherpa Roof Rack is designed …
Bumpers/SkidsNew Products

RUGGED RIDGE INTRODUCES LINE OF SKID PLATES FOR ’07-’13 JEEP® JK WRANGLER

Heavy-Duty Steel Design Offers Extra Protection for JKs Suwanee, Ga. (August 21, 2013) – Rugged Ridge®, a leading manufacturer of high-quality Jeep accessories, today announced the availability of its complete line of undercarriage Skid Plates for 2007-2013 Jeep JK Wrangler. Engineered to protect the most vulnerable areas of a Jeep’s underside, the Rugged Ridge …
JeepNew Products

RUGGED RIDGE ANNOUNCES NEW ECLIPSE SUN SHADE FOR ’07-’13 JEEP JK WRANGLERS

New Product Shields Driver and Passenger from the Sun Requiring No Modifications to the Jeep Suwanee, Ga. (July 16, 2013) – Rugged Ridge today announced the availability of its new Eclipse Sun Shade, built for 2-door and 4-door Jeep® Wrangler JK’s from 2007 – 2013. Designed to provide an open air-experience while shielding …
Jeep

OMIX-ADA/RUGGED RIDGE TO FEATURE ACTOR R. LEE ERMEY AKA “THE GUNNY” AT 2013 SEMA SHOW IN LAS VEGAS

Marine Corps Gunnery Sergeant and “Full Metal Jacket” Actor to Support Live Military-Inspired Jeep® Build as Part of Patriotic Celebration in Upper South Hall Lobby Suwanee, Ga. (July  10, 2013) – Omix-ADA® and Rugged Ridge today announced that R. Lee Ermey, “The Gunny,” will appear as a guest celebrity at the Off Road Success …
JeepNew Products

RUGGED RIDGE EXPANDS HOOD CATCH AVAILABILITY WITH KIT FOR JEEP® ‘97-‘06 TJ WRANGLER

Popular Design First Available for JK Wranglers Now Offered For Older Jeeps Suwanee, Ga. (June 20, 2013) – Following the successful debut of Rugged Ridge’s billet aluminum hood catches for 2007-2013 Jeep® JK Wranglers at the 2012 SEMA Show in Las Vegas, the company today announced the availability of hood catches for …
JeepNew Products

RUGGED RIDGE DEVELOPS ALL TERRAIN MODULAR STEEL BUMPER SYSTEM FOR ’07-’13 JEEP JK WRANGLER

New, More Affordable Bumper System Offered In Response To Customer Feedback Suwanee, Ga. (March 5, 2013) – Following the successful introduction of its XHD Modular Aluminum Bumper System, Rugged Ridge today announced it has developed an All Terrain Modular Bumper System made from steel for 2007-2013 Jeep JK Wrangler. Modeled after its XHD Modular …
JeepNew Products

RUGGED RIDGE EXPANDS LINE OF ALL TERRAIN FENDER FLARES

Popular Jeep Accessory Now Available for Chevrolet, Dodge and Ford Trucks  Suwanee, Ga. (January 30, 2013) – Omix-ADA®, a leading manufacturer of high-quality Jeep and truck accessories, today announced the availability of Rugged Ridge® All Terrain Truck Fender Flares for  Chevrolet, Dodge and Ford full-size models. The expanded line up follows the success of Rugged …
JeepNew Products

RUGGED RIDGE INTRODUCES NEW BOWLESS XHD SOFT TOP WITH DOOR SURROUND FOR 1997-2006 JEEP® TJ WRANGLER

Unique Design Eliminates Bulky OE Frame and Hardware Suwanee, Ga. (October 30, 2012) – When the time comes for Jeep® owners to replace their vehicle’s aging soft top, they’refaced with the daunting task of choosing a proper replacement. Omix-ADA®, a leading manufacturer of high-quality Jeepaccessories, has now made this long-difficult decision much easier for Jeep owners with the availability of its new RuggedRidge Bowless XHD Soft Top with Door Surround for 1997-2006 Jeep TJ Wrangler.
JeepNew Products

NEW RUGGED RIDGE XHD HIGH CLEARANCE BUMPER ENDS FOR JEEP® ‘07-‘13 JK WRANGLER NOW AVAILABLE

New Ends Increase Options On Rugged Ridge’s Popular XHD BumperSystem Suwanee, Ga. (October 30, 2012) – Rugged Ridge, makers of the original modular bumper, today announced theintroduction of all-new high clearance bumper ends for its XHD Bumper System. With the success of the modular systemsince it was first introduced in 2008, Rugged Ridge understood that giving customers additional options would be a good decision. Rugged Ridge’s new addition to the XHD Steel Modular Bumper Systemoffers additional clearance for trail obstacles and oversize tires, while alsooffering a unique appearance. In fact, the new bumper ends match upperfectly with OE fender flares and offer a European-influenced style byclosing the normal gap between the bumper and the flares.
JeepNew Products

Rugged Ridge Expands Line of XHD Snorkel Systems For ’12-’13 JK Jeep

Innovative Modular Design Now Available for 3.6L V6 Equipped 2012-2013 Jeep Wrangler JK Suwanee, Ga. (October 30, 2012) – Following the overwhelming feedback from Jeep® owners online and the success of theRugged Ridge® Modular XHD Snorkel System for 2007-2011 Jeep Wrangler JK 3.8L V6,  Omix-ADA®,  today announced the availability of its new, patent pending Rugged Ridge Modular XHD Snorkel System for two and four-door Jeep Wrangler JK models from 2012-2013 equipped with the 3.6L V6 Pentastar engine. The new Modular XHD Snorkel System is available in easily interchangeable high and lowmounts, and relocates the vulnerable stock air intake through an internal duct system justbelow the windshield. This new design provides optimum performance and protection aswell as a great look over existing, more conspicuous options. Installation requires onlyminor modifications to the internal fender flange and avoids the major cutting that other kitsmay require.
JeepNew Products

RUGGED RIDGE IMPROVES ‘07-’13 JEEP® JK WRANGLER STYLING AND DURABILITY WITH NEW ALUMINUM HOOD LATCHES

Bolt-On Replacements Are Designed To Outperform Original HoodLatches Suwanee, Ga. (October 30, 2012) –  Rugged Ridge, a leading manufacturer of high-quality Jeep accessories, todayannounced the release of its all-new billet aluminum Hood Latch Kits for 2007-2013 Jeep® JK Wrangler. An age-old problem for Jeep owners, factory hood latches degradeover time and fail causing hoods to rattle or even become unsecuredwhile driving. After extensive research and countless hours of testingand evaluation, Rugged Ridge has developed its all-new aluminumHood Latch Kit to outperform where the original latches fall short.Constructed from high strength aluminum, each Kit features anadjustable tension rod to guarantee a long-lasting, precise fit on any2007-2013 JK Wrangler.
JeepNew ProductsPress Release

RUGGED RIDGE EXPANDS LINE OF ALL TERRAIN FLOOR LINERS WITH NEW COLORS AND APPLICATIONS

Patented Floor Liners Now Available in Black, Gray and Tan For More Than 75 Different Jeeps, Trucks and SUVs Suwanee, Ga. (September 6, 2012) – Omix-ADA®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories announced today the availability of an expanded line of Rugged Ridge® All Terrain Floor Liners for Jeep, trucks andSUVs with all-new …
JeepManufacturersNew ProductsPress Release

DAVE DOETSCH TO DEBUT “CRUSH RECOVERY” JEEP® AT OMIX/RUGGED RIDGE OFF-ROAD SUCCESS CENTER DURING 2012 SEMA SHOW

2012 Jeep Wrangler Rubicon Built as the Ultimate Off-Road Vehicle With Help from Rugged Ridge Suwanee, GA (August 1, 2012) – OMIX-ADA, the world’s largest independent manufacturer and wholesaler of Jeep® parts and accessories, today announced that famed Jeep builder Dave Doetsch will publicly unveil his latest project Crush Recovery at the OMIX/Rugged Ridge Off-Road …
Press Release

OMIX/Rugged Ridge Announces Off-Road Success Center at 2012 SEMA Show

Diamond Bar, CA (July 26, 2012) – Dealers, jobbers, installers and other specialty-equipment industry enthusiasts attending the 2012 SEMA Show will be able to learn all about the dynamic Jeep and off-road lifestyle market through the new Off-Road Success Center, presented by OMIX-Rugged Ridge. Located in within the Trucks/SUV section in …
JeepNew ProductsPress Release

RUGGED RIDGE DEVELOPS UNIQUE SNORKEL SYSTEM FOR ’07 – ’11 JK JEEPS

Innovative New Design Created As A Result Of Enthusiast Feedback Suwanee, Ga. (July 11, 2012) – Following feedback from Jeep® owners online, Omix-ADA®, a leading manufacturer of high-quality Jeep accessories, today announced the availability of the new, patent pending Rugged Ridge® Modular XHD Snorkel System for two and four-door Jeep Wrangler JK models from 2007-2011 with …
JeepNew ProductsPress Release

RUGGED RIDGE HALF DOORS – A NEW WAY TO EXPERIENCE JEEP® WRANGLER

Replacement Doors Offer Unrestricted Open-Air Driving Capability Suwanee, Ga. (May 1, 2012) – Rugged Ridge, a leading manufacturer of high-quality Jeep® accessories, today announced the availability of Half Doors for 2007-2012 Jeep® Wrangler JK two and four-door models. Rugged Ridge Half Doors enable Jeep® owners to add a new level …