SANTA ANA, CA (Aug. 12, 2015) – From the dry desert heat in southern Nevada to sweltering humidity on the East Coast, Yokohama Tire Corporation’s (YTC) motorsports teams are ready to roll in two different race series: the Red Bull Global Rallycross (RBGRC) competition at RFK Stadium in Washington, D.C. on August 15 and the… Continue reading Dirt Will Fly as Yokohama Tire Digs in for Two Tough Races
Tag: Yokohama Tire Corporation
Yokohama Tire Corporation Kicks Off Its ‘Summer Joyride 2’ Promotion
SANTA ANA, CA. – (Aug. 3, 2015) – Yokohama Tire Corporation (YTC) keeps the summer fun rolling by giving consumers great deals with “Summer Joyride 2.” The promotion, which runs until August 31, offers customers a $60 Visa® prepaid card after purchasing a set of four select Yokohama tires. Consumers can also donate part or… Continue reading Yokohama Tire Corporation Kicks Off Its ‘Summer Joyride 2’ Promotion
Yokohama Tire Corporation Shifts 2015 Motorsports Programs into High Gear
SANTA ANA, CA (March 17, 2015) – Producing tires for a wide variety of racing disciplines – Red Bull Global Rallycross, sports car and off-road – Yokohama Tire Corporation’s (YTC) 2015 motorsports season is ready to roll. “Yokohama prides itself on the breadth of our racing program and how it pushes our tire development,” said… Continue reading Yokohama Tire Corporation Shifts 2015 Motorsports Programs into High Gear
Yokohama Tire Corporation’s Off-Road Racers to Kick-off Season at SCORE San Felipe 250
Desert Assassins’ Cameron Steele competing on Yokohama GEOLANDAR A/T-S® R tires SANTA ANA, CA (Jan. 23, 2015) – The Yokohama Tire Corporation (YTC)-sponsored Desert Assassins off-road racing team heads to Mexico this week for the season-opening SCORE San Felipe 250, January 24. Veteran Trophy Truck driver Cameron Steele will pilot the 800-horsepower No. 16 Geiser… Continue reading Yokohama Tire Corporation’s Off-Road Racers to Kick-off Season at SCORE San Felipe 250
Yokohama Tire Corporation’s Off-Road Racers Reflect on 2013 Season
Highlights include Cameron Steele’s early season win on YokohamaGEOLANDAR A/T-S® R tires FULLERTON, CA. – (Dec. 12, 2013) – From Nevada to Mexico, Yokohama Tire Corporation (YTC) and the Desert Assassins off-road racing team covered a lot of rugged, dusty ground during the 2013 season, producing several highlights, some even historic. The Desert Assassins were led by husband and wife… Continue reading Yokohama Tire Corporation’s Off-Road Racers Reflect on 2013 Season
Baja 500 Preview with Yokohama Tire Corporation’s Off-Road Racing Teammates Heidi Steele and Jessica McMillin
FULLERTON, CA. – (May 28, 2013) – In March, Yokohama Tire Corporation (YTC) made history by partnering with the first-ever all-woman Trophy Truck driver tandem in SCORE (Southern California Off Road Enthusiasts) racing: The Desert Assassins’ Heidi Steele and Jessica McMillin. YTC follows the teammates in this Q&A as they gear up for the Baja 500 race on May… Continue reading Baja 500 Preview with Yokohama Tire Corporation’s Off-Road Racing Teammates Heidi Steele and Jessica McMillin
Yokohama Tire Corporation-Sponsored Off-Roaders Cameron and Heidi Steele Gearing up for ‘Vegas to Reno’ Race, August 16-18
Racers will use Geolandar® tires to tackle ‘the longest off-road race in the U.S.’ FULLERTON, CA. – (Aug. 14, 2012) – Yokohama Tire Corporation-sponsored Cameron and Heidi Steele – the husband and wife team known as “off-road racing’s power couple” – will be back in action at the Best in the Desert’s 534-mile “Vegas to… Continue reading Yokohama Tire Corporation-Sponsored Off-Roaders Cameron and Heidi Steele Gearing up for ‘Vegas to Reno’ Race, August 16-18
New Yokohama Tire Corporation Video Highlights the Return of Off-Road Champion Heidi Steele to Racing after Becoming a Mother
FULLERTON, CA. – (July 13, 2012) – The return of five-time off-road champion Heidi Steele to pro racing after giving birth to her first child is presented in a new video by Yokohama Tire Corporation (YTC). The nine-minute video, created by Air, Land + Sea Films, is on YTC’s YouTube channel at http://www.youtube.com/yokohamamotorsports. “The video is… Continue reading New Yokohama Tire Corporation Video Highlights the Return of Off-Road Champion Heidi Steele to Racing after Becoming a Mother
Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Takes 2nd at Baja 500
In her first race of the season, the reigning Class 6 champ handles the tough course on off-the-shelf Geolandar M/T+® tires FULLERTON, CA. – (June 5, 2012) – In her first race of the season, Yokohama Tire Corporation-sponsored off-roader Heidi Steele returned in style, taking second place at June 1-3 SCORE Baja 500 in Ensenada,… Continue reading Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Takes 2nd at Baja 500
Ready to Race: Yokohama Tire’s 2012 Motorsports Program Revs Up
Tire maker teams up with a new partner in the ALMS GT Class and continues campaigns in ‘green racing’ with orange-oil infused tires in the GTC and GT3 Challenge series, plus off-road racing FULLERTON, CA (Feb. 28, 2012) – “Let the racing begin!” That’s the word from Andrew Briggs, Yokohama Tire Corporation’s (YTC) director of… Continue reading Ready to Race: Yokohama Tire’s 2012 Motorsports Program Revs Up
Yokohama Tire Corporation-Sponsored Off-Roaders Kick-Off Season at SCORE Laughlin Desert Challenge, Jan. 14-15
Cameron Steele has two Trophy Trucks entered on specially designed 40-inch Yokohama Geolandar A/T-S® R tires FULLERTON, CA. – (Jan. 12, 2012) – Yokohama Tire Corporation-sponsored off-road racers, including Trophy Truck veteran Cameron Steele, begin the season at the 18th annual SCORE Laughlin Desert Challenge in Laughlin, Nevada, January 14-15. Steele, along with his Desert… Continue reading Yokohama Tire Corporation-Sponsored Off-Roaders Kick-Off Season at SCORE Laughlin Desert Challenge, Jan. 14-15
Yokohama Tire-Sponsored Chad George Wins Lucas Oil Off Road Racing Series Title
He takes Super Lite championship on Geolandar A/T-S® tires FULLERTON, CA. – (Dec.12, 2011) – Yokohama Tire Corporation-sponsored off-road racer Chad George wrapped up a stellar season by clinching the Lucas Oil Off Road Racing Series Super Lite title at Firebird International Raceway in Chandler, Arizona on December 10. George piloted the Funco Motorsports #42… Continue reading Yokohama Tire-Sponsored Chad George Wins Lucas Oil Off Road Racing Series Title
Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Wins Class 6 SCORE Championship
It’s the 4th title for Steele on Geolandar M/T+® tires FULLERTON, CA. – (Nov. 21, 2011) – Quite a week for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele at the 44th annual Tecate SCORE Baja 1000 in Ensenada, Mexico. She won her fourth SCORE (Southern California Off Road Enthusiasts) class title at the November 17-20… Continue reading Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Wins Class 6 SCORE Championship
Yokohama Tire-Sponsored Off-Road Drivers Set Their Sights on SCORE Baja 1000 Race
Heidi Steele is looking to clinch another Class 6 championship; husband Cameron shooting for a Trophy Truck win. Both racing on Geolandar® tires FULLERTON, CA. – (Nov. 14, 2011) – There’s plenty at stake for Yokohama Tire Corporation-sponsored off-road racing husband and wife team Cameron and Heidi Steele as they head to Ensenada, Mexico for… Continue reading Yokohama Tire-Sponsored Off-Road Drivers Set Their Sights on SCORE Baja 1000 Race
Yokohama Tire-Sponsored Off-Road Drivers “Steele” Show in SCORE San Felipe Race
FULLERTON, CA. – (Sept. 11, 2011) – It was an exceptional day for the Steele family and Yokohama Tire Corporation at the Tecate SCORE San Felipe Challenge of Champions, September 10, in San Felipe, Baja, California, Mexico. Husband and wife team Cameron and Heidi Steele put on a show with Yokohama’s Geolandar® tires. Heidi –… Continue reading Yokohama Tire-Sponsored Off-Road Drivers “Steele” Show in SCORE San Felipe Race
Yokohama Tire Corporation-Sponsored Heidi Steele Seeks Second SCORE San Felipe Win
Former two-time champion and current Class 6 leader racing on off-the-shelf Geolandar M/T+® tires FULLERTON, CA. – (Sept. 7, 2011) – Competing in Mexico has been extremely good for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele. This year alone, she’s won the San Felipe 250 in March and was third in the Baja 500. Steele… Continue reading Yokohama Tire Corporation-Sponsored Heidi Steele Seeks Second SCORE San Felipe Win
Yokohama Tire Corporation-Sponsored Off-Roader Cameron Steele Wins Lucas Oil Race
Chad George also takes first for tire maker at Glen Helen FULLERTON, CA (Aug. 9, 2011) – Yokohama Tire Corporation collected two first-place victories in the Lucas Oil Off-Road Racing Series (LOORRS) event, August 7 at Glen Helen Raceway near San Bernardino, California. Longtime Yokohama-sponsored racer Cameron Steele captured his first Lucas Oil race of… Continue reading Yokohama Tire Corporation-Sponsored Off-Roader Cameron Steele Wins Lucas Oil Race
Yokohama Tire Corporation Rolls Out New TV Ad
30-Second Spot Features Off-Road Stars Cameron and Heidi Steele in a High-Speed Update of Classic Kids’ Game, “Duck, Duck, Goose” FULLERTON, CA (April 14, 2011) – Yokohama Tire Corporation (YTC) recently rolled out a high-powered, high-speed television commercial based on the classic kids’ game, “Duck, Duck, Goose” (DDG). The 30-second spot, shot in February at… Continue reading Yokohama Tire Corporation Rolls Out New TV Ad
Yokohama Tire Corporation-Sponsored Drivers Kick-Off Lucas Oil Off-Road Racing Season with Three Podium Finishes
FULLERTON, CA (March 23, 2011) – Yokohama Tire Corporation-sponsored drivers combined for three podium finishes at the Lucas Oil Off-Road Racing Series opener at Firebird Raceway in Phoenix, Arizona, March 19-20. In the Pro Lite Unlimited class, Yokohama driver Jimmy Stephensen took his #33 Discount Tire/Ironclad Nissan, outfitted with Yokohama Geolandar A/T-S® tires, to the… Continue reading Yokohama Tire Corporation-Sponsored Drivers Kick-Off Lucas Oil Off-Road Racing Season with Three Podium Finishes
Yokohama Tire Corporation’s 2011 Motorsports Program Gears Up
Tire maker continues with teams in off-road and ALMS, plus “eco-racing’ in the GT3 Challenge and GTC series FULLERTON, CA (March 15, 2011) – From rugged desert terrains to legendary tracks such as Sebring International Raceway, Yokohama Tire Corporation’s motorsports program will be in full swing in 2011. Once again, Yokohama will be involved in… Continue reading Yokohama Tire Corporation’s 2011 Motorsports Program Gears Up
Yokohama Tire Corporation-Sponsored Heidi Steele Wins SCORE San Felipe 250
Former two-time champion Steele and co-driver Rene Brugger come from behind to take Class 6 title on off-the-shelf Geolandar M/T+® tires FULLERTON, CA. – (March 14, 2011) – Yokohama Tire Corporation-sponsored Heidi Steele captured her first race of the season, winning the Class 6 title at the 25th MasterCraft Safety Tecate SCORE San Felipe 250… Continue reading Yokohama Tire Corporation-Sponsored Heidi Steele Wins SCORE San Felipe 250
Yokohama Off-Roaders Battle Bruising Baja 1000
Heidi Steele gets podium finish on off-the-shelf Geolandar M/T+® tires; Ikuo Hanawa races solo for 34 hours FULLERTON, CA. – (Nov. 23, 2010) – The SCORE Baja 1000 is off-road racing’s toughest test. Yokohama Tire-sponsored racers took the challenge, with three-time SCORE champion Heidi Steele leading the pack with a third-place finish in Class 6… Continue reading Yokohama Off-Roaders Battle Bruising Baja 1000
Yokohama Tire Corporation’s New ‘Tire Tips’ Educational Video Focuses on How to Choose a Truck/SUV Tire
FULLERTON, CA (Aug. 25, 2010) – Consumers looking for guidance on how to choose the right tires for their trucks and SUVs can get answers from Yokohama Tire Corporation’s third installment of Tire Tips, a series of short educational videos created to help people learn more about tires, from proper maintenance to improving fuel efficiency.… Continue reading Yokohama Tire Corporation’s New ‘Tire Tips’ Educational Video Focuses on How to Choose a Truck/SUV Tire
Yokohama Tire Tips
FULLERTON, CA (July 2, 2010) – How to read the sidewall of a tire is the subject of Yokohama Tire Corporation’s second installment of Tire Tips, a series of short educational videos designed to help consumers learn more about tires. Like the first Yokohama Tire Tips video, which displayed the importance of properly inflated tires… Continue reading Yokohama Tire Tips