Events/Competitions

Yokohama Tire to Rock Baja as Title Sponsor of the 2018 Yokohama NORRA Mexican 1000

Tire maker will highlight its rugged GEOLANDAR® tire line at the ‘Happiest Race on Earth’ SANTA ANA, CA – (Sept. 12, 2017) – Yokohama Tire Corporation (YTC) is Baja bound. YTC announced it has fortified its off-road racing ties as the title sponsor of the 2018 Yokohama National Off-Road Racing Association’s (NORRA) Mexican 1000.
Press Release

Yokohama Tire and Nitro Circus ‘Get Trucked Up’ Sweepstakes is On

Yokohama Tire to Giveaway Cool, Custom 2017 Ram 2500 Power Wagon during Yokohama Nitro Circus ‘Get Trucked Up’ Sweepstakes SANTA ANA, CA. – (June 19, 2017) – Yokohama Tire Corporation and Nitro Circus are asking: do you want to “Get Trucked Up?” It’s all part of the Yokohama Nitro Circus “Get Trucked Up Giveaway,” where …
Tire/Wheel

Go Strong! Yokohama Tire Launches the All-new, Ultra-tough GEOLANDAR M/T G003™ Mud-Terrain Tire

Available in 37 sizes, the ruggedly eye-catching M/T is built to dominate, thanks to its proprietary technology, which delivers superior strength, performance and traction SANTA ANA, CA. – (May 18, 2017) – Tough just got a lot tougher with Yokohama Tire Corporation’s all-new GEOLANDAR M/T G003™ mud-terrain tire. Designed for hardcore off-roaders, outdoor enthusiasts and …
Press Release

Yokohama Tire Corporation Helps Consumers Fall into Savings with ‘Autumn Escape’ Campaign

Customers receive a $60 Yokohama Visa® Prepaid card with the purchase of four select Yokohama tires through October 31 SANTA ANA, CA. – (Oct. 3, 2016) – Yokohama Tire Corporation is welcoming fall with a national mail-in rebate promotion: Autumn Escape. From October 1 through October 31, consumers will receive a $60 Yokohama Visa® Prepaid …
Easter Jeep Safari

Yokohama Hits the Trail as a Sponsor of Easter Jeep Safari Week’s 50th Anniversary

The tire maker joins the celebration, sponsoring the Day Canyon Point Trail and launching a new pick-up/SUV tire, the GEOLANDAR A/T G015™ SANTA ANA, CA – (March 17, 2016) – Yokohama Tire Corporation (YTC) and thousands of off-road driving enthusiasts are prepping for the 50th anniversary of Easter Jeep Safari Week, March 19-27 in Moab, …
Tire/Wheel

Yokohama’s New GEOLANDAR A/T G015™ Tire for Pick-ups and SUVs Goes on Sale April 1

Consumers can rule the road with a durable tire that’s engineered to improve traction on any surface regardless of weather conditions SANTA ANA, CA. – (March 15, 2016) – Against the rugged backdrop of Moab, Utah, Yokohama Tire Corporation launched the newest addition to its successful GEOLANDAR line – the GEOLANDAR A/T G015™.  The innovative …