Press ReleaseTire/Wheel

Yokohama Tire Corporation’s Off-Road Racers to Kick-off Season at SCORE San Felipe 250

Desert Assassins’ Cameron Steele competing on Yokohama GEOLANDAR A/T-S® R tires SANTA ANA, CA (Jan. 23, 2015) – The Yokohama Tire Corporation (YTC)-sponsored Desert Assassins off-road racing team heads to Mexico this week for the season-opening SCORE San Felipe 250, January 24. Veteran Trophy Truck driver Cameron Steele will pilot …
Press Release

Yokohama Tire Corporatio​n’s Off-Road Racers Reflect on 2013 Season

Highlights include Cameron Steele’s early season win on YokohamaGEOLANDAR A/T-S® R tires FULLERTON, CA. – (Dec. 12, 2013) – From Nevada to Mexico, Yokohama Tire Corporation (YTC) and the Desert Assassins off-road racing team covered a lot of rugged, dusty ground during the 2013 season, producing several highlights, some even historic. The Desert Assassins were …
Events/Competitions

Baja 500 Preview with Yokohama Tire Corporation’s Off-Road Racing Teammates Heidi Steele and Jessica McMillin

FULLERTON, CA. – (May 28, 2013) – In March, Yokohama Tire Corporation (YTC) made history by partnering with the first-ever all-woman Trophy Truck driver tandem in SCORE (Southern California Off Road Enthusiasts) racing: The Desert Assassins’ Heidi Steele and Jessica McMillin. YTC follows the teammates in this Q&A as they gear up for …
Events/CompetitionsPress Release

Yokohama Tire Corporation-Sponsored Off-Roaders Cameron and Heidi Steele Gearing up for ‘Vegas to Reno’ Race, August 16-18

Racers will use Geolandar® tires to tackle ‘the longest off-road race in the U.S.’ FULLERTON, CA. – (Aug. 14, 2012) – Yokohama Tire Corporation-sponsored Cameron and Heidi Steele – the husband and wife team known as “off-road racing’s power couple” – will be back in action at the Best in …
Events/CompetitionsPress Release

New Yokohama Tire Corporation Video Highlights the Return of Off-Road Champion Heidi Steele to Racing after Becoming a Mother

FULLERTON, CA. – (July 13, 2012) – The return of five-time off-road champion Heidi Steele to pro racing after giving birth to her first child is presented in a new video by Yokohama Tire Corporation (YTC). The nine-minute video, created by Air, Land + Sea Films, is on YTC’s YouTube …
Events/CompetitionsPress Release

Yokohama Tire Corporation-Sponsored Off-Roaders Kick-Off Season at SCORE Laughlin Desert Challenge, Jan. 14-15

Cameron Steele has two Trophy Trucks entered on specially designed 40-inch Yokohama Geolandar A/T-S® R tires FULLERTON, CA. – (Jan. 12, 2012) – Yokohama Tire Corporation-sponsored off-road racers, including Trophy Truck veteran Cameron Steele, begin the season at the 18th annual SCORE Laughlin Desert Challenge in Laughlin, Nevada, January 14-15. …
Events/CompetitionsPress Release

Yokohama Tire-Sponsored Chad George Wins Lucas Oil Off Road Racing Series Title

He takes Super Lite championship on Geolandar A/T-S® tires FULLERTON, CA. – (Dec.12, 2011) – Yokohama Tire Corporation-sponsored off-road racer Chad George wrapped up a stellar season by clinching the Lucas Oil Off Road Racing Series Super Lite title at Firebird International Raceway in Chandler, Arizona on December 10. George …
Events/CompetitionsPress Release

Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Wins Class 6 SCORE Championship

It’s the 4th title for Steele on Geolandar M/T+® tires FULLERTON, CA. – (Nov. 21, 2011) – Quite a week for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele at the 44th annual Tecate SCORE Baja 1000 in Ensenada, Mexico.  She won her fourth SCORE (Southern California Off Road Enthusiasts) class …
Events/CompetitionsPress Release

Yokohama Tire-Sponsored Off-Road Drivers Set Their Sights on SCORE Baja 1000 Race

Heidi Steele is looking to clinch another Class 6 championship; husband Cameron shooting for a Trophy Truck win. Both racing on Geolandar® tires FULLERTON, CA. – (Nov. 14, 2011) – There’s plenty at stake for Yokohama Tire Corporation-sponsored off-road racing husband and wife team Cameron and Heidi Steele as they …
Events/CompetitionsPress Release

Yokohama Tire Corporation-Sponsored Heidi Steele Seeks Second SCORE San Felipe Win

Former two-time champion and current Class 6 leader racing on off-the-shelf Geolandar M/T+® tires FULLERTON, CA. – (Sept. 7, 2011) – Competing in Mexico has been extremely good for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele. This year alone, she’s won the San Felipe 250 in March and was third …
Events/CompetitionsPress Release

Yokohama Tire Corporation-Sponsored Off-Roader Cameron Steele Wins Lucas Oil Race

Chad George also takes first for tire maker at Glen Helen FULLERTON, CA (Aug. 9, 2011) – Yokohama Tire Corporation collected two first-place victories in the Lucas Oil Off-Road Racing Series (LOORRS) event, August 7 at Glen Helen Raceway near San Bernardino, California. Longtime Yokohama-sponsored racer Cameron Steele captured his …
Events/CompetitionsPress Release

Yokohama Tire Corporation Rolls Out New TV Ad

30-Second Spot Features Off-Road Stars Cameron and Heidi Steele in a High-Speed Update of Classic Kids’ Game, “Duck, Duck, Goose” FULLERTON, CA (April 14, 2011) – Yokohama Tire Corporation (YTC) recently rolled out a high-powered, high-speed television commercial based on the classic kids’ game, “Duck, Duck, Goose” (DDG). The 30-second …
Events/CompetitionsPress Release

Yokohama Tire Corporation-Sponsored Drivers Kick-Off Lucas Oil Off-Road Racing Season with Three Podium Finishes

FULLERTON, CA (March 23, 2011) – Yokohama Tire Corporation-sponsored drivers combined for three podium finishes at the Lucas Oil Off-Road Racing Series opener at Firebird Raceway in Phoenix, Arizona, March 19-20. In the Pro Lite Unlimited class, Yokohama driver Jimmy Stephensen took his #33 Discount Tire/Ironclad Nissan, outfitted with  Yokohama …
Events/CompetitionsPress Release

Yokohama Tire Corporation’s 2011 Motorsports Program Gears Up

Tire maker continues with teams in off-road and ALMS, plus “eco-racing’ in the GT3 Challenge and GTC series FULLERTON, CA (March 15, 2011) – From rugged desert terrains to legendary tracks such as Sebring International Raceway, Yokohama Tire Corporation’s motorsports program will be in full swing in 2011. Once again, …
Events/CompetitionsPress Release

Yokohama Tire Corporation-Sponsored Heidi Steele Wins SCORE San Felipe 250

Former two-time champion Steele and co-driver Rene Brugger come from behind to take Class 6 title on off-the-shelf Geolandar M/T+® tires FULLERTON, CA. – (March 14, 2011) – Yokohama Tire Corporation-sponsored Heidi Steele captured her first race of the season, winning the Class 6 title at the 25th MasterCraft Safety …
Technical Reference

Yokohama Tire Corporation’s New ‘Tire Tips’ Educational Video Focuses on How to Choose a Truck/SUV Tire

FULLERTON, CA (Aug. 25, 2010) – Consumers looking for guidance on how to choose the right tires for their trucks and SUVs can get answers from Yokohama Tire Corporation’s third installment of Tire Tips, a series of short educational videos created to help people learn more about tires, from proper …
Events/CompetitionsPress Release

Heidi Steele Battles Baja 500 for 2nd Place Finish on Yokohama Tires

Off-road champion finishes punishing 438-mile course on off-the-shelf Geolandar M/T+® tires FULLERTON, CA. – (June 8, 2010) – Yokohama Tire-sponsored off-road champion Heidi Steele battled the toughest SCORE Baja 500 course in her career yet still managed to claim second place. The 42nd running of the event was held in …