Category: Press Release

  • DEI Introduces Boom Mat® Surface Prep Spray

    DEI Introduces Boom Mat® Surface Prep Spray

    Versatile primer spray that converts rusty metal into a primed, tough resistant surface

    Avon Lake, Ohio (May 2, 2018)…DEI’s Boom Mat® Surface Prep Spray is a versatile one-step, primer spray that prevents and neutralizes rust. Developed to be used prior to installing Boom Mat damping material, this versatile primer prepares any metal surface for paint or body filler and can be used to prolong the life of any ferrous metal.  (more…)

  • RUGGED RIDGE ANNOUNCES MAY CONSUMER REBATE PROGRAM ON FULL LINE OF WHEELS

    RUGGED RIDGE ANNOUNCES MAY CONSUMER REBATE PROGRAM ON FULL LINE OF WHEELS

    Exclusive Incentives Given for Qualifying Wheels and Wheel Spacers

    Suwanee, Ga. (April 30, 2018) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck  and  off-road parts and accessories, today announced extensive rebates on qualifying consumer purchases of Rugged Ridge aluminum and steel wheel sets along with wheel spacers between May 1 and May 31, 2018. (more…)

  • DEI Announces Contingency Connection Commitment

    DEI Announces Contingency Connection Commitment

    Including weekly Racer Rewards, Championship Bonus Packages, and a Grassroots “Racer Appreciation-Introductory Discount Promotion

    Avon Lake, Ohio (May 1, 2018)…In support of grassroots racers and all motorsports, leading thermal control manufacturer DEI is pleased to announce the company’s support for the weekly Racer Rewards Program and the DEI “Coolest Champion”  end of season Championship Bonus.  Additionally, DEI is offering a special pre-season 20% discount for purchases made online at www.DesignEngineering.com. To receive the discount, simply enter the code DEICCRACER. (more…)

  • DEI Introduces Universal Catalytic Converter Shield – Replacement for Missing or Damaged Factory Shields

    DEI Introduces Universal Catalytic Converter Shield – Replacement for Missing or Damaged Factory Shields

    Avon Lake, Ohio (April 23, 2018)…As a leading innovator and manufacturer of heat and sound control  products for the automotive aftermarket, DEI has a pulse on developing practical thermal protection products with dual functions. DEI now offers a replacement Universal Catalytic Converter Shield for missing, rusted or rattling factory installed shields. Too often, factory OE shields rust, crack, rattle, drag on the pavement or go missing entirely. While mandatory in some states, driving with a missing shield can be dangerous and potentially a fire hazard, especially in states with risk of wildfire. (more…)

  • Yokohama Sonora Rally Announces Dates for 2019

    Yokohama Sonora Rally Announces Dates for 2019

    As the fourth edition of Sonora Rally comes to a close, the organization is already deep into plans for next year and are excited to announce that the 2019 Yokohama Sonora Rally will take place March 17th  – March 22nd, 2019.

    Take a look back at the 2018 Yokohama Sonora Rally

    Each year Sonora Rally Co-founder Darren Skilton tries to improve and expand the rally. This year was a milestone year as the rally reached the municipality of Hermosillo, the capital of Sonora, and took on a new level of professionalism with the partnership of Yokohama Tire. “It’s been exciting for us to watch the Sonora Rally grow into a world-class race,” said Fardad Niknam, Yokohama Tire Sr. director of consumer product planning and product marketing . “We’re proud to be part of its growth and will continue to support the North American off-road community in their Rally Raid/Dakar dreams.  Based on the 2018 rally – which was incredible – the potential is unlimited and we look forward to another successful and even bigger year with them in 2019. The support from the Sonora Rally organization has been fantastic and it’s a perfect event for Yokohama Tire to partner with.”

    “We received excellent feed back from the racers about the course this year,” says Rally Director Darren Skilton. “The 2018 course was carefully detailed and laid out to engage racers in true Dakar type stages in an expanded five day format. Starting with two full days of epic dune racing followed by high speed roads with tricky navigation and finally beautiful deserted beaches. Our beach bivouac experiences seemed to be a big hit as well, with locally sourced, chef driven dinners and breakfasts. We also added a special cultural element this year, finishing the rally in the Seri Indian village of Punta Chueca. The racers seemed to really enjoyed the exchange as they supported the artisans of the village, purchasing baskets, wood carvings and jewelry.  Its important that we offer our competitors not just a mentally challenging rally but a true adventure, so we will continue to support the local communities and offer unique cultural exchanges as we grow.”

    New to the organization team is Rally Operations Director Rodo Fernandez, who took over the challenge of producing this years road books. “Being from Mexico, and with family roots in Sonora, it is a double pride; being part of the organization team of Sonora Rally and to also have the opportunity to show the competitors, and the world, the wonderful scenery offered by the route of this fourth edition of Sonora Rally” says Fernandez.

    With a record number of entries in both the Rally as well as the “Road to Dakar” challenge, the competition this year was fierce. Todd and Kyle Jergensen took home the Overall and 4 wheel vehicle win, while Kellon Walch took home the first place UTV trophy. Skyler Howes took the Moto win along with the “Road to Dakar” prize, a paid entry into 2019 Dakar Rally. Dakar veteran Scott Bright was second and first time rally competitor, George Lamont was third.

    Since its inception, the rally has attracted competitors from all over the world including Mexico, Canada, Europe, Hong Kong and Japan. Well known US competitors such as Quinn Cody, Ricky Brabec, Mark Samuels, Kellon Walch, Casey Currie, Scott Bright and Mexico’s Ivan Ramierez have been great supporters of the rally, helping it to become the premier navigation rally in North America. Being chosen as a “Road to Dakar” challenge each year has also helped put the rally on a world wide stage and the organization is looking forward to continuing the relationship they have with ASO and the prestigious Dakar Rally.

    Plans for the 2019 Yokohama Sonora Rally include new cities, undiscovered terrain and of course more dunes. The organization will also be introducing the Sonora Rally Overland Adventure, a GPS guided route that will let entrants experience the tracks and bivouacs of the Sonora Rally, while learning navigation in a non competitive format. The organization will also be launching a new, bi-lingual website in upcoming months. 

    Sonora Rally organizers would like to thank our partners Yokohama Tire, Method Race Wheels, Multi-Tool, Rally Comp, the municipalities of San Luis Rio Colorado, Puerto Peñasco, Caborca, Pitiquito and Hermosillo, Pernod Ricard Mexico, Horno320, AloeLife and ActionWipes. And a very special thank you to Bernie Bolanos, Daniel Gonzalez, Club RPM, Desierticos Off-Road Club, 4×4 San Luis 406, Cheyennes, Kino Magico and all of the friends and crew who volunteer their time and resources to help make this rally a success. Without them it can not be done. 

    PHOTO CREDIT: Jason Adams
     
    About the Yokohama Sonora Rally
    The Yokohama Sonora Rally is a five day off-road, navigation rally, that takes place in Sonora, Mexico. Co- created by Dakar veteran and two-time Dakar class winner Darren Skilton and Dakar veteran Scott Whitney, the Sonora Rally is patterned after the grandaddy of all off-road races, the Dakar. Spectacular scenery, uncharted territory, the massive dunes of the Sonora Desert and world-class road books have made Sonora Rally the most premier rally raid in all of North America and the bivouac experience, priding itself on local, chef driven food and cultural immersion has made it a true rally adventure. www.SonoraRally.com
  • RUGGED RIDGE ANNOUNCES AVAILABILITY OF NEW SPARTAN LINE OF BUMPERS FOR 2007-2017 WRANGLER JK / JKU

    RUGGED RIDGE ANNOUNCES AVAILABILITY OF NEW SPARTAN LINE OF BUMPERS FOR 2007-2017 WRANGLER JK / JKU

    Tough, Trail-Ready Bumper Designs for Budget-Minded JK Enthusiasts

    Suwanee, Ga. (April 17, 2018) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the availability of its new Spartan line of Front and Rear Bumpers for 2007-2017 Jeep Wrangler JK / JKU models. (more…)