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Category: Press Release

  • ESAB Expands Sureweld Stick Electrodes Line, Now Offers 1- And 5Lb. Packaging Options

    ESAB Expands Sureweld Stick Electrodes Line, Now Offers 1- And 5Lb. Packaging Options

    Annapolis Junction, Md. – ESAB Welding & Cutting Products has transformed its Sureweld brand of Stick welding electrodes to meet the needs of retail customers. The company has expanded the number of grades available and packaged the 3/32- and 1/8-in. diameter electrodes in 1- and 5-lb. resealable plastic tubes.

    Sureweld carbon steel electrodes grades include 7018, 6010, 6011, 6013, 7014 and 7024; stainless steel grades available include 308L, 309L, 316L and 312. These grades are available in 5/32-in. diameter, 5-lb. packages as well. ESAB also offers retail packaging for Sureweld 55 Cast for cast iron repair and will introduce a 4043 aluminum electrode later in Q3.

    “The Sureweld portfolio meets the needs of professional and occasional welders who use smaller quantities of particular electrode grade or who want to use factory-fresh electrodes when starting a new project,” says Halinson Campos, Product Business Manager – Filler Metals, ESAB. “The 1/8-in. diameter is the most popular electrode in the world and many applications require one pound or less of electrodes, so we wanted to align our new packaging with the way welders work.”

    The new packaging includes new color-coded identification and retail displays to help distributors and customers select the proper product. Reasonably-priced Sureweld electrodes are formulated to meet AWS guidelines and are manufactured in Monterrey, Mexico, enabling ESAB to control quality and consistency when ensuring reliable availability. Sureweld 7018 electrodes are designed to produce X-ray quality welds, while Sureweld 6011 electrodes are ABS (American Bureau of Shipping) approved.

    “The Sureweld portfolio meets the needs of every common Stick welding application,” says Campos. “Sureweld electrodes are an excellent complement to ESAB’s new MiniArc Rogue Stick welder, an 18-lb. inverter that offers the industry’s best combination of power, performance and affordability.” To showcase the connection, ESAB is giving away a free 5-lb. sample package of Sureweld electrodes with every Rogue purchase; visit esab.com/roguepromo for details.

    Electrode Innovator

     ESAB founder Oscar Kjellberg, a ship engineer, invented the world’s first Stick electrode in 1907 to solve contamination and embrittlement issues in ship building, laying the foundations of modern welding. Today, ESAB offers an industry-leading Stick electrode portfolio for welding and hardfacing, as well as its Exaton™ brand for challenging stainless steel and nickel alloy applications. It’s Atom Arc® 7018,  Atom Arc 7018 Acclaim and Sureweld 10P/10P Plus are made from domestic steel cores at ESAB’s Hanover, Pa., filler metal facility and meet Buy America requirements.

    Last year, ESAB launched its ESAB 7018-1 Prime low-hydrogen Stick electrodes (AWS E7018-1 H4R) in the U.S. market. ESAB 7018-1 Prime comes in a 24-lb. master carton that contains six VacPac™ vacuum-sealed packages.

    “The VacPac contains 4 lbs. of electrodes because the average welder in an industrial operation consumes 3 to 5 lbs. of electrodes per shift,” notes Campos. “Compared to the industry’s standard 50-lb. cans, VacPac reduces or eliminates the need to scrap unused electrodes at the end of the day or re-bake them in a rod oven. Four-pound packages are also much easier for operators to carry and less expensive to ship.”

    At ESAB, we exist to shape the future of welding and cutting. We connect fabricators with the widest range of products under our industry-leading brand portfolio with the latest technologies to solve virtually any industry challenge — then we back it up with our knowledge, experience and passion to help them be more productive than ever before. To learn more, visit esab.com or call 1-800-ESAB-123.

  • KC Launches FLEX ERA™ 3

    KC Launches FLEX ERA™ 3

    WILLIAMS, A.Z. – Sept. 1, 2020

    KC, The Original in off-road lighting, releases its next era in off-road lighting, the KC FLEX ERA™ 3. The entire product line is being updated to reflect a highly focused effort  across both aesthetics and power with the FLEX ERA™ 3 being the first to be unveiled.

    The KC FLEX ERA 3;  a purpose-built solution to meet the needs of offroaders for a compact and powerful light. From A-pillars and bumpers to racks and fog pockets and beyond, the FLEX ERA 3 is a runway for versatility and customization without sacrificing light output. “It’s been too long since we’ve put some focus on our loyal Toyota, Subaru and UTV communities. We believe that the FLEX ERA 3’s iconic new shape, extremely compact footprint and unique bezel color personalization will resonate with these consumer segments. Most importantly, we’re innovating and thinking like industry leaders both in aesthetic, function and performance.” says CEO, Alan Wang.

    This small and mighty powerhouse features an iconic and unique 3-light triangular form factor featuring an amber backlight and 3 high powered CREE LEDs rivaling anything else similar in size. “We like to think of 3 lights being more powerful than 2 but as good as 4 in less space. Again, KC is taking risks to bring customers a level of personality and performance never seen.” says Director of Marketing, Ali Sedaghat.

    The aluminum housing itself features an extremely thoughtful and unique tooling and die cast process allowing for a shape that is multifaceted in its approach to heatsink fin design and visual appeal. The cast aluminum structure also boasts greater durability over its predecessor and works functionally to dissipate the heat away from the diodes.

    As with all KC products, the FLEX ERA 3 has been battle tested by our off-road race teams before making it to the public. With an IP68 rating you’re talking, dust proof, water proof and adventure proof. From the mountains of Colorado to the hot desert roads of Baja, the FLEX ERA 3 has been designed to withstand the elements. And speaking of heat, the FLEX series also features LED thermal protection so they’ll automatically adjust to all the environmental variables during any adventure.

    With an initial offering in spot and combo patterns the FLEX ERA 3 will also be available in an SAE FOG pattern with either clear or amber lenses. At the core of the FLEX series is its adaptability to various needs. We’ve designed it with modularity in mind;  available bezels in multiple colors (red, blue, black, and gold), multiple optics (spot and spread), and snap-on covers (black printed with KC logos, clear and amber).

    Mounting is easy and features a repositionable mounting bracket that can orient the light 180 degrees from center. This opens up the room for builders to create their own mounts as well as unique positioning of the light for custom placements to a symmetrical staggered look by running them in series.

    The FLEX ERA 3 is the culmination of over 50 years of passion to inspire people & communities and our lighting experience.  Just the beginning of the next 50 years of helping our consumers to Adventure Further. We look forward to seeing where that adventure takes you!

    KC FLEX ERA 3 (MSRP $399) is available now at www.KCHilites.com

    LEARN MORE AT: FLEXERA.KCHILITES.com

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    About KC Inc.

    Since 1970, KC has been manufacturing auxiliary performance lighting for off-road vehicles. Our mission is to deliver performance built, rigorously tested lighting solutions to consumers all over the world. We are committed to placing ingenuity, quality and value at the heart of every KC product and delivering unmatched levels of customer service and support. 2020 is KC’s 50th year in operation.

    Our vision is to create a brighter world, full of adventure through meaningful experiences with each other.

    Our mission is to design premium unique products that illuminate life’s adventures.

  • Yokohama Tire Releasing 7 Tire Tips Videos During Tire Safety Week

    Yokohama Tire Releasing 7 Tire Tips Videos During Tire Safety Week

    Informative consumer-focused videos will feature Team Yokohama members such as Travis Pastrana

    SANTA ANA, CA. – (Aug. 27, 2020) – Yokohama Tire is releasing seven educational videos in conjunction with The U.S. Tire Manufacturers Association’s (USTMA) annual Tire Safety Week, August 31-September 6.

    Every day during Tire Safety Week, Yokohama will release one episode of the consumer-focused videos on its social media channels. An example of the videos is at https://www.facebook.com/256109915617/videos/231404751532673/. The video series features an array of Team Yokohama members such as racers Travis Pastrana and Justin Lofton.

    The videos include:

    — The Basics on Tire Changing with pro UTV drivers Wayne Matlock and Kristen Matlock

    — Why Tires Matter with pro skateboarder Lyn-z Pastrana

    — What is TPMS with action star/racer Travis Pastrana

    — How to Check Tire Pressure with off-road racer Justin Lofton

    — Checking Tread Depth with pro skateboarder Beaver Fleming

    — Tire Rotation with overlander and author Dan Grec

    — What the Three-Peak Mountain Snow Flake Means with Spartan world champion and obstacle racer Robert Killian

    “National Tire Safety Week is an important, consumer-driven initiative,” said Alan Holtschneider, Yokohama’s director of marketing.  “Its goal – like Yokohama’s – is to help consumers learn more about tires, including essential steps for proper tire care and maintenance. These are the things that are covered in our video series.”

    “As we continue to navigate a new world impacted by the COVID-19 pandemic, tire manufacturers such as Yokohama continue to create the smartest and most sustainable technologies that put the safest tires on the road,” said Anne Forristall Luke, president and CEO of USTMA. “National Tire Safety week is an initiative that educates drivers about the critical role they play in maintaining tire safety and ensures they have the information they need to successfully prioritize safety on the road.”

    About Yokohama Tire Corporation

    Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com or www.yokohamaotr.com.

    Connect with Yokohama Tire Corporation:

    www.facebook.com/yokohamatire

    www.twitter.com/yokohamatc

    www.youtube.com/user/yokohamamotorsports

    www.instagram.com/yokohamatire

    Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

  • Jimco Racing Featured In Dirt 5

    Jimco Racing Featured In Dirt 5

    The incredible virtual world of The Dirt series now features authentic North American off-road race vehicles from Jimco Racing. You can now choose to pilot either a Jimco Maximus Unlimited Truck or Hammerhead Class 1 Car among the variety of vehicles, as well as modify your livery and parts to your liking.

    The world class gaming platform created by gaming powerhouse codemasters finally connects the dots for the European world of rallying to the American world of desert off-road racing, a victory for the spread of off-road culture. Young gaming enthusiasts around the world will now be exposed to the Jimco brand and American Desert off-road racing.

    Perhaps in a short time there will be a stand alone “American Desert Off-Road Game” of the caliber of Dirt 5. We think the world wants and needs it.

    DIRT 5. It’s time to Let Loose

    The Game will be released in October 2020 on Xbox Series X, Playstation 5, Windows PC (via Stream) and the current generation of Xbox and PlayStation consoles. As well a Google Stadia version will be released in early 2021.

    DIRT 5 is more than relentless rallying, more than suspension-shaking jumps, more than hairpins and handbrakes. Join an energised world of off-road racing, and be part of a vibe that delivers big on epic action, pure expression, and unbridled style.  These are things in which Jimco Racing is more than familiar with, and more than capable of.

    Jimco Racing Incorporated houses one of the most technologically advanced off road race shops in the world. Utilizing a staff of respected fabricators, engineers and racers, Jimco builds winning state-of-the-art off road racing vehicles and pre-runners. Jimco-built race cars are delivered to racers worldwide.

    Jimco Racing operates their race shop in Santee, California. The race shop features a sprawling 16,000 square feet divided up into sections for race car prep, race car design and fabrication and component production.

    With over 600 victories, 90 championships worldwide in the U.S., Mexico, Australia, South Africa, and Europe, Jimco Racing continues to strive to be the best, because in motor sports you are either going to the front or back of the field.

  • Yokohama Tire’s Spring Rebate Returns

    Yokohama Tire’s Spring Rebate Returns

    SANTA ANA, CA – (Apr. 1, 2020) – Yokohama Tire’s annual spring rebate promotion is back. From now through April 30, consumers can earn up to $100 in the form of a Yokohama Visa® Prepaid card or a Visa Virtual Account after purchasing a set of four select Yokohama tires.

    “The spring rebate is a great promotion for consumers because it includes a variety of products from our ADVAN®, GEOLANDAR® and AVID® lines,” said Alan Holtschneider, Yokohama’s director of marketing. “It features all our GEOLANDAR tires, including the brand-new GEOLANDAR® G058, which is designed for crossovers, smaller SUVs and minivans, as well as the award-winning GEOLANDAR X-AT™, an extreme all-terrain tire made for pickup trucks, SUVs and Jeeps.”

    Other tires included in the spring rebate are the award-winning ADVAN Apex™, an ultra high-performance tire that has fitments for a large selection of sports cars, high-end performance vehicles and American muscle cars; and the AVID Ascend LX™, an all-season premium touring tire for mainstream passenger cars, minivans and crossovers.

    Tires featured in the spring rebate promotion include:

    $100 Yokohama Visa® Prepaid card or Visa Virtual Account:

    ADVAN Apex®        

    GEOLANDAR X-MT®

    $80 Yokohama Visa® Prepaid card or Visa Virtual Account:  

    GEOLANDAR M/T® G003

    GEOLANDAR X-AT™

    GEOLANDAR X-CV®

    $60 Yokohama Visa® Prepaid card or Visa Virtual Account:

    ADVAN Sport® A/S+

    AVID Ascend GT™

    AVID Ascend LX™

    GEOLANDAR® A/TG015

    GEOLANDAR® C/VG058

    GEOLANDAR® G055

    GEOLANDAR® H/TG056

    The rebate is available at participating Yokohama dealers nationwide and select authorized online dealers.  Details of the promotion can be found at https://yokohamatire.com/promotions.

    About Yokohama Tire Corporation

    Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com or www.yokohamaotr.com.

    Connect with Yokohama Tire Corporation:

    www.facebook.com/yokohamatire

    www.twitter.com/yokohamatc

    www.youtube.com/user/yokohamamotorsports

    www.instagram.com/yokohamatire

    Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

  • Factor 55 Joins Warn Industries

    Factor 55 Joins Warn Industries

    Clackamas, OR (March 18, 2020) – Warn Industries (WARN) today announced the acquisition of Factor 55, a manufacturer of highly engineered rigging hardware for CLOSED SYSTEM WINCHING™, a winching technique that uses rigging comprised entirely of closed link hardware.  
    Similar to WARN, Factor 55 is a premium brand operating in the vehicle recovery market. The Factor 55 product offering includes: winch line and splice-on shackles, fairleads, pulleys, vehicle recovery kits and bags, recovery straps, rope, and other specialty products. 
    Factor 55 was founded in 2012 by Michael Costa, Factor 55’s President. Michael and his team will continue their focus on designing and developing new products and disruptive technology to bring to market. Factor 55 will operate as a division of Warn Industries. Kyle Shiminski, Vice President & General Manager of Warn Industries, stated, “Given their premium brand, experienced engineering design capabilities, and specialization in CLOSED SYSTEM WINCHING products, we feel strongly about the complementary nature of the Factor 55 product offering and realizing the benefits this partnership brings.” Shiminski added, “We look forward to working closely with Michael and the entire Factor 55 team, and continuing their history of premium, innovative products for more secure winch and rigging operation.”
    Costa commented, “We are excited to be part of the Warn Industries family, joining forces with a company with a rich history of market leadership, innovation, and a highly-recognized, premium brand. We are very proud of what we have accomplished over these eight-plus years at Factor 55, and partnering with another premium brand where our products accompany one another so well is a great feeling. Our team will maintain their focus on designing and introducing the high-level of product ingenuity Factor 55 customers have grown accustomed to. We look forward to continuing that tradition in addition to drawing upon resources available as part of Warn Industries.”
    About Factor 55
    Factor 55 (factor55.com) is a manufacturer of premium, highly-engineered rigging hardware for CLOSED SYSTEM WINCHING, a winching technique that uses rigging comprised entirely of closed link hardware. The Factor 55 product offering includes: winch line and splice-on shackles, fairleads, pulleys, vehicle recovery kits and bags, recovery straps, rope, and other specialty products. Factor 55 is headquartered in Boise, ID.

    About Warn Industries
    Warn Industries (warn.com) is the world’s most recognized brand in off-road products such as hub locks and vehicle recovery winches. The company designs, manufactures and markets a full line of off-road equipment and accessories that enhance the performance of four-wheel-drive and powersport vehicles. Warn Industries is headquartered near Portland, OR.