Category: Press Release

  • Yokohama Tire Gains Traction with its Aggressive, All-new GEOLANDAR X-MT™

    Yokohama Tire Gains Traction with its Aggressive, All-new GEOLANDAR X-MT™

    Awesome looks, super durability and crushing performance highlight extreme off-road tire that goes on sale July 1  

    SANTA ANA, CA. – (May 21, 2018) – Got grip? Yokohama Tire’s aggressive all-new GEOLANDAR X-MT off-road tires does…and then some. The latest addition to Yokohama’s rugged GEOLANDAR® lineup goes on sale in the U.S. July 1 in with an initial size lineup of 10 sizes, from 17-inch to 20-inch rim diameters with outside diameters up to 40 inches. (more…)

  • Lavon Miller Debuts Hot Shot’s Secret ADRENALINE Race Oil  at Ultimate Callout Challenge (UCC)

    Lavon Miller Debuts Hot Shot’s Secret ADRENALINE Race Oil at Ultimate Callout Challenge (UCC)

    Lavon captures 3rd Consecutive UCC Championship Title

    Mt Gilead, OH, (May 16, 2018)…Hot Shot’s Secret sponsored racer and brand ambassador Lavon Miller captured for the third consecutive time the Ultimate Callout Challenge (UCC) championship recently at Lucas Oil Raceway using ADRENALINE Race Oil. (more…)

  • BFGoodrich Tires Gives Amateur Racers a Shot at Dakar Glory

    BFGoodrich Tires Gives Amateur Racers a Shot at Dakar Glory

    Tires, registration fees will be provided to winning team for the legendary off-road rally

    GREENVILLE, S.C., May 16, 2018 — BFGoodrich® Tires is giving amateur racing teams a chance to compete in the legendary Dakar Rally. Until June 30, racers from around the world can apply to the BFGoodrich® Good Project for a chance to race in the 2019 Dakar Rally.

    The BFGoodrich® Good Project is a natural extension of the brand’s long-term involvement with the Dakar Rally. BFGoodrich had 14 first-place finishes at the Dakar Rally between 1993 and 2018. The brand has provided support for its racers on the notoriously difficult course, and developed bespoke tires specifically for the race.

    “The Dakar is a legendary and unique off-road event and BFGoodrich is proud to share in its history,” said Harold Phillips, global general manager of the BFGoodrich brand. “This program makes it possible for amateur competitors to have a shot at the Dakar Rally using the same critical equipment that pros bring to the race — an extraordinary set of BFGoodrich off-road tires. This approach brings exciting new competition and enhances the race.”

    To be eligible to win the Good Project, racers must:

    • Never have competed in the Dakar Rally
    • Have raced in a least one FIA semi-professional or professional event
    • Have the financial and technical resources to transport a race vehicle to the rally
    • Make a one-minute video demonstrating their motivation to race

    A BFGoodrich jury will choose an amateur team after reviewing all the videos submitted.  Winning teams must agree to share the values of BFGoodrich, share their journey on social media channels, and race only on BFGoodrich® Tires in the Dakar Rally.

    To read the official contest rules and enter a race team, visit

    http://goodproject.bfgoodrich.com/subscribe.

    BFGoodrich Off-Road Racing History

    BFGoodrich has long used off-road races such as the Dakar Rally as a real-world laboratory for tire development. Whether it’s the Dakar in South America or Baja racing in Mexico, tire performance data are collected and used to advance innovation. The Mud-Terrain T/A® KM3, available in North America starting in June, features increased toughness and traction in mud and on rocks as a result of the hard-knocks lessons that can only be learned in off-road racing.

    BFGoodrich began its history with the Dakar Rally in 1993 with Jean-Louis Schlesser, who earned a first-place rally-class finish in the Cross-Country Rally 2WD World Cup. From 1999 to 2017, BFGoodrich® Tires saw 14 more first-place wins as an official tire supplier.

    • 1993 1st, FIA Cross-Country Rally 2WD World Cup with Jean-Louis Schlesser
    • 1999 to 2000 1st, Paris-Dakar Rally with Jean-Louis Schlesser
    • 2002 to 2003 1st, Paris-Dakar Rally with Hiroshi Masuoka (Mitsubishi Pajero)
    • 2004 1st, Paris-Dakar Rally with Stéphane Peterhansel (Mitsubishi Pajero)
    • 2005 1st, Paris-Dakar Rally with Stéphane Peterhansel (Mitsubishi Pajero)
    • 2006 1st, Paris-Dakar Rally with Luc Alphand (Mitsubishi Pajero/Montero Evo)
    • 2007 1st, Paris-Dakar Rally with Stéphane Peterhansel (Mitsubishi Pajero/Montero Evo)
    • 2009 1st, Dakar Rally with Giniel de Villiers (Volkswagen Touareg)
    • 2010 1st, Dakar Rally with Carlos Sainz (Volkswagen Touareg)
    • 2011 1st, Dakar Rally with Nasser Al-Attiyah (Volkswagen Touareg)
    • 2012 1st, Dakar Rally with Stéphane Peterhansel (Mini Cooper)
    • 2017 1st, Dakar Rally with Stéphane Peterhansel (Peugeot Sport). Sébastien Loeb and
      Cyril Despres made it a one-two-three finish for Peugeot Sport
    • 2018 1st, Dakar Rally with Arlos Sainz (Peugeot Sport)

    About BFGoodrich® Tires

    With more than 100 years of heritage, BFGoodrich® Tires is dedicated to providing high-performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 45 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences, from ultra-high performance on the street to off-road terrain with one common theme — extreme performance. Learn more at www.BFGoodrichTires.com, www.BFGoodrichRacing.com, on Facebook at www.Facebook.com/BFGoodrichTires or on Twitter or Instagram at @BFGoodrichTires.

  • RUGGED RIDGE ANNOUNCES RELEASE OF TUBE DOORS FOR 2018 JEEP WRANGLER JL/JLU

    RUGGED RIDGE ANNOUNCES RELEASE OF TUBE DOORS FOR 2018 JEEP WRANGLER JL/JLU

    Open-Air Driving Enhanced with a Distinctive Design & Improved Functionality

    Suwanee, Ga. (May 15, 2018) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the addition of its new Front & Rear Tube Doors for 2018 Jeep Wrangler JL/JLU models. (more…)

  • DIRT – the must own off-road movie

    DIRT – the must own off-road movie

    …kick the racing season into high gear

    with DIRT

    the must own – off-road movie

    BURBANK, CA (May 15, 2018) – DIRT the movie: This adrenaline-fueled, coming of age story takes you deep into the world of short course Off-Road truck racing. Off-Road Superstars Carl Renezeder, Rob MacCachran, Eric Barron, Myan Spaccarelli, Kyle LeDuc and Doug Fortin let it all hang out in the mind blowing racing sequences, with Entourage alum Kevin Dillon as the race team manager, Rick Radden, playing opposite breakout star DeRon Horton as Dez Truss (Dear White People, Lethal Weapon) – the car thief turned off-road racer.
     
    What reviewers and viewers say:
     
    “stunning racing scenes” – Mattias LACar.com
     
     “Racing action as true-to-life as it gets.” – Richard S. James, Racer.com
     
    “My kids and family loved it. Excellent racing scenes, great action, and good acting.” – Roblovesholly, Redbox
     
    Watch the trailer and TV spot on YouTube.
     
    The cast also includes Christina Moore (Claws, Jessie, That 70’s Show) Ntare Guma Mbaho Mwine (The CHI, Treme, Heroes, Bosch) Devan Long (S.W.A.T., Training Day), Matthew Glave (Feud, Girlfriends’ Guide to Divorce) and Dominic Devore (Small Arms, The Release).
     
    Caught boosting cars for an auto-theft ring, 17-year old Dez Truss is given one last chance to turn his life around. When he is introduced to former Off Road Truck-driver-turned team owner Rick Radden, neither suspects that this is the change both so desperately need. In exchange for a roof over his head, Dez is offered the chance to use the skills he developed in the streets as part of the pit crew for Rick’s team.
     
    Faced with an underperforming and apathetic driver, Rick finds himself in search of a lifeline for his struggling off road racing team. In an unexpected turn of events, he looks to Dez to take the lead and become the new face of Team Radden. But, does Dez have what it takes to end the team’s losing streak? Will his life of crime catch up with him as he looks to turn over a new leaf?
     
    DIRT is a FORREST FILMS / ESX ENTERTAINMENT co-production. Forrest Lucas, executive producer, and Ali Afshar and Christina Moore, producers, present this Sports Drama directed by Alex Ranarivelo. DIRT is penned by John Ducey with Alex Ranarivelo.
     
    DIRT showcases promotional sponsorships from Tonka, Rockstar Energy Drink, GEICO, Rolls Royce, Lucas Oil, MAVTV, Kawasaki and BF Goodrich.
     
    Now available on DVD and Digital.
  • Now Available from MAHLE Motorsport Forged PowerPak Piston Kit for Cummins Diesel 12 and 24 Valve Engines

    Now Available from MAHLE Motorsport Forged PowerPak Piston Kit for Cummins Diesel 12 and 24 Valve Engines

    OE Design with Extra Strength for Added Durability

    Fletcher, NC (May 7, 2018)…Once available only as a custom option, MAHLE Motorsport announces that its highly popular Cummins 12 and 24 valve diesel engine forged pistons are available off-the-shelf as a PowerPak kit.  Designed specifically with drag and pulling vehicles in mind, added strength and design flexibility make MAHLE’s PowerPak pistons a favorite for competition-only applications. (more…)