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Category: Press Release

  • Yokohama Tire Rolls Out New GEOLANDAR X-CV™

    Yokohama Tire Rolls Out New GEOLANDAR X-CV™

    Next-level tire designed for growing luxury SUV/crossover market

    SANTA ANA, CA – (Apr. 1, 2019) – For luxury SUV and crossover owners, there hasn’t been a lot of choices for replacement tires…until now. Yokohama Tire’s new GEOLANDAR X-CV™ fills the need with 23 W-speed-rated sizes, covering nearly all 18- to 22-inch luxury SUV/crossover fitments.  The tire is now on sale in the U.S.

    “The X-CV is definitely luxury meets performance,” said Bob Abram, Yokohama’s senior manager of product planning.  “It’s specifically engineered for luxury SUVs and crossovers, and is built for long-lasting, powerful all-season traction and braking.”

    Benefits of the GEOLANDAR X-CV include:

    — Powerful braking is insured with an asymmetric tread pattern that is coupled with 2D and 3D sipes for reliable, short-stopping distance in wet and wintery conditions.

    — Long-lasting treadlife is achieved via a wide, flat construction profile that provides a rectangular contact patch that evenly distributes stresses for long, even wear.

    — Precise handling comes from the reinforced shoulder and two centers rib that enhance stability and dry handling.

    — A hush-quiet ride is accomplished by a staggered tread pattern in a five-block sequence which reduces pattern and road noise.

    About Yokohama Tire Corporation

    Celebrating its 50th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com orwww.yokohamaotr.com.

    Connect with Yokohama Tire Corporation:

    www.facebook.com/yokohamatire

    www.twitter.com/yokohamatc

    www.youtube.com/user/yokohamamotorsports

    www.instagram.com/yokohamatire

    Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

  • RUGGED RIDGE EXPANDS ITS LINE OF SPARTAN BUMPERS FOR 2007-2019 WRANGLER JK/JL MODELS

    RUGGED RIDGE EXPANDS ITS LINE OF SPARTAN BUMPERS FOR 2007-2019 WRANGLER JK/JL MODELS

    A Variety of Classic Bumper Styles and Sizes with a Tough Satin Black Powder Coat Finish

    Suwanee, Ga. (March 26, 2019) – Rugged Ridge®, a Truck Hero Inc. company and leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced several additions to its Spartan Line of off-road bumpers for 2007-2018 Jeep Wrangler JK/JKU and 2018-2019 Wrangler JL/JLU applications.

    The Spartan Line now offers Jeep enthusiasts a choice of bumper styles and profiles to suit any Jeep owners wants and needs. Spartan Front Bumpers can be fitted with standard or high clearance ends for an aggressive off-road appearance. Additionally, an optional over-rider is available to protect radiators and winches from potential damage while on the trail.

    The Spartan Rear Bumper is offered in both a standard body-width bumper or in a wider, full-width version that extends to the outside of the factory flares.

    All Spartan Series Front and Rear Bumpers are built from high-strength steel plate with a fold & weld construction for greater structural integrity and a high-quality appearance. The new tough satin black powder coat finish provides the Spartan Line of bumpers with a refined appearance that complements any exterior color.

    With hefty mounting points for recovery D-ring shackles and a sturdy winch plate in the front these bumpers are ready for whatever the trail throws at them. Recessed ports allow for the mounting of factory fog lights without modifications.  

    Rugged Ridge Spartan Series Bumpers for Wrangler JK/JL models are backed by an industry-leading five-year limited warranty and are available online and through select Jeep, off-road parts and accessories retailers nationwide.

    For more information on these, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road parts and accessories, or to find an authorized retailer, please contact Rugged Ridge at 770-614-6101 or visit www.RuggedRidge.com

    Part No.DescriptionMSRP
    11548.41Spartan Front Bumper, HCE, W/Overrider; 18-19 JL$444.43
    11548.42Spartan Front Bumper, SE, W/Overrider; 18-19 JL$388.88
    11548.43Spartan Front Bumper, SE, W/O Overrider; 18-19 JL$333.32
    11548.44Spartan Front Bumper, Overrider, JL$88.88
    11548.51Spartan Rear Bumper, Full Width; 18-19 Wrangler JL$444.44
    11548.71Spartan Front Bumper, HCE, W/Overrider; 07-18 JK$444.40
    11548.72Spartan Front Bumper, SE, W/ Overrider; 07-18 JK$388.80
    11548.73Spartan Front Bumper, SE, W/O Overrider; 07-18 JK$333.28
    11548.74Spartan Front Bumper, Overrider$88.80
    11548.80Spartan Rear Bumper, Full Width; 07-18 Wrangler JK$443.28
    11548.81Spartan Rear Bumper, Body Width; 07-18 Jeep JK$388.80

    ABOUT OMIX-ADA, INC.

    Omix-ADA®, Inc. is the world’s largest independent manufacturer and wholesaler of Jeep®, truck and off-road parts, accessories and floor liners. For two decades, Omix-ADA has designed, tested and manufactured more than 20,000 of the highest quality restoration and replacement parts and accessories. The Omix-ADA family of brands, Rugged Ridge® and Alloy USA®, are distributed throughout the USA and in more than 90 countries worldwide. For more information, please call Omix-ADA, headquartered in Suwanee, GA at 770-614-6101 or visit http://www.omix-ada.com.  

    Omix-ADA is a subsidiary of Truck Hero whose product offering includes: hard and soft truck bed covers, truck caps, bed liners, floor liners, steps, suspension kits, Jeep® parts and off-road accessories. Truck Hero’s industry leading family of brands includes Advantage, A.R.E., BAK, BedRug, Extang, Husky Liners, N-FAB, Omix-ADA, Retrax, Rugged Liner, Rugged Ridge, Superlift, TruXedo, UnderCover and an online retailer, RealTruck. Jeep® is a registered trademark of FCA USA LLC. 

  • New Jeep Special Ops Freedom Top by Stance Craft

    New Jeep Special Ops Freedom Top by Stance Craft

    Stance Craft Releases New Special Ops Freedom Top For ’07 to ’17 Jeep Wrangler 4 door JK Models. This is currently the only slant back hard top on the market that utilizes the stock freedom panels.

    This fastback / slant hard top is made of composite FRP at our manufacturing facility in Dallas, Texas. The inside comes with a raptor liner standard black finish. The outside is coated with 2k urethane primer and comes with tinted custom side windows and tinted rear glass with rear defroster element and mounting holes for the rear windshield wiper. Our Special Ops Freedom Top for Jeep JK models uses factory Jeep seals, so you can get them from your local dealership if you need a replacement set. One of the highlights of our Special Ops Freedom Top for Jeeps is that it’s the only slant back hard top on the market that utilizes the stock freedom panels. It mounts like a standard hard top with the same stock hardware and has a lip on the back for styling. For more info visit https://stancecraftusa.com/product/special-ops-freedom-top/ or call our experts at 972-810-1314 for more info.

  • BESTOP® ROARS INTO THE SEASON WITH THE “OPEN UP TO SPRING” PROMOTION

    BESTOP® ROARS INTO THE SEASON WITH THE “OPEN UP TO SPRING” PROMOTION

    Bestop, Inc. launches its largest spring sales promotion ever

    LOUISVILLE, Colo. – March 25 – Bestop®, the industry’s leading manufacturer of premium Jeep® soft tops and accessories, is giving consumers another reason to be excited for warmer weather. Effective March 22nd, 2019 and continuing throughout the month of April, Bestop is offering mail-in rebates on a wide collection of its premium products via bestop.com and through authorized dealers.

    Bestop customers will have the opportunity to save up to $100 on many premium soft tops, and 10% cash back savings on select accessories. The collection includes select bumpers, seat covers and floor liners. Both offers are redeemed in the form of a mail-in rebate.

    This promotion is not just for Jeepers – truck owners can also enjoy the offer. Bestop is offering a $100 rebate on Powerboards, a $50 rebate on Supertop for Truck and Supertop for Truck 2, as well as a 10% off mail-in rebate on Tonneaus and Treksteps.

    “With the start of our peak season fast approaching, Bestop wants to make sure Jeepers are ready to hit the trails,” says Bestop CEO John Larson. “The open-air experience is a key part of the Jeep Wrangler lifestyle, and we want to give our customers every opportunity to embrace it with the No.1 selling premium soft tops and off-road accessories.”

    About Bestop® and Bestop Premium Accessories Group (BPAG)
    Born in the outdoor haven of Boulder, Colorado, Bestop® (pronounced “Best-Top”) was founded in 1954, introducing consumers to custom Jeep® tops sewn together in a small upholstery shop. From its early bootstrap days, Bestop has evolved into the world’s leading manufacturer of premium soft tops and accessories for Jeep vehicles, and the sole supplier of factory soft tops on all Jeep Wranglers for more than three decades. Now 64 years young, the company is committed to providing the highest quality, innovation and durability to the consumer. Bestop is part of Bestop Premium Accessories Group (BPAG), the industry’s leading group of premium Jeep accessory manufacturers that includes: Baja Designs LED Lighting, known as “The Scientists of Lighting” and the choice of many pro off-road racers; Tuffy Security Products, the leader in security products for Jeeps, trucks and other vehicles; and PRP Seats, manufacturer of seats for Jeeps, trucks, and UTVs such as the Polaris RZR and Can-Am Maverick X3. For more information, visit Bestop’s website at Bestop.com, or call 800-845-3567.

  • Toyo Tires® Introduces the All-New Toyo® Open Country® H/T II Featuring Improved Performance and Durability with Unique Sidewall Options

    Toyo Tires® Introduces the All-New Toyo® Open Country® H/T II Featuring Improved Performance and Durability with Unique Sidewall Options

    CYPRESS, CA — Toyo Tire U.S.A. Corp. (Toyo Tires®) introduces the all-new Toyo® Open Country® H/T II highway all-season tire for pickup trucks and SUVs.  This next-generation tire builds on the quality and reputation of the Open Country H/T with added technology and design that deliver improved wet braking performance and handling, longer tread life, and more consistent traction performance throughout the life of the tire.

    Contributing to the improvements is a new wear-resistant tread compound that extends tire life and improves durability.  A combination of new patented tread design features, including adaptive circumferential grooves and expanding shoulder grooves, help maintain excellent wet performance throughout the wear life of the tire.  All-season performance is further enhanced by four wide circumferential grooves and multi-wave sipes.

    The Open Country H/T II also offers innovative styling options with a dual sidewall design that allows owners to further customize their truck or SUV with a look that is just right for them: classic or sporty.  The classic design is reminiscent of the Open Country H/T and will appeal to those who love the predecessor tire.  The classic side is also available with raised outlined white letters in select sizes.  The sporty side features high-contrast lettering and an attractive, stylized shoulder and sidewall to complement today’s sporty and modern trucks and SUVs.

    This premium all-season tire comes with an impressive treadwear warranty of up to 70,000 miles and is backed by the Toyo Tires 500 Mile Trial Offer.  To learn more about the new Toyo Open Country H/T II, and the entire line of Open Country tires ranging from rugged to refined, go to toyotires.com/open-country-tires.

    About Toyo Tires®

    Established in 1966, Toyo Tire U.S.A. Corp. represents the innovation, quality, performance, and excellent service that Toyo Tires has delivered worldwide for more than 70 years. The company offers a full line of premium tires for nearly every vehicle including light trucks, SUVs, crossovers, sports cars, luxury cars and hybrids as well as commercial trucks.  Many of the tires are built in the United States at their state-of-the-art factory in Georgia. To find the right tire for your vehicle as well as an authorized dealer, visit www.toyotires.com. You can also join the Toyo Tires community on Facebook, Instagram, and YouTube.

  • DEI Introduces Oil Filter Heat Shield

    DEI Introduces Oil Filter Heat Shield

    Reduces risk of power robbing heat soak by blocking heat from engines and oil pans to keep oil cooler

    Avon Lake, OH (March 18, 2019)…DEI’s new Oil Filter Heat Shield can be used to keep oil at its best operating temperature; especially important for vehicles with high performance engines. With most vehicles the oil filter is typically located between the oil pan and engine, and can be near hot exhaust headers. Without protection, radiant heat can increase oil temperature and potentially cause heat soak.  Most oil is designed to work optimally between 180°F to 210°F. DEI’s Oil Filter Shield effectively blocks radiant heat that can change the oils viscosity or potentially cause a thermal breakdown that will make the oil additives degrade, dissipate, and wear out quickly.

    As a long time specialist in heat control for all forms of motorsports and powersports, DEI made the Oil Filter Heat Shield universal in size so they can be trimmed to fit and used for any size oil filter. Sold as a convenient three pack, they are available in two sizes: 3.5” – 4.5” x 4” (part #010740) or 2.5” – 3.5” x 3” (part #010741) wherever DEI thermal products are sold.

    For more information about this and other component heat protection products, visit DesignEngineering.com, call DEI at 800-264-9472 or e-mail: Sales@DesignEngineering.com. To keep up with the latest new thermal performance products from Design Engineering, Inc. (DEI), like us on Facebook, or follow on Twitter.

    About Design Engineering, Inc.® (DEI)
    Design Engineering, Inc.® (DEI) is the leading manufacturer and supplier of high performance  innovative heat and sound control  products selling worldwide to a large number of commercial markets – Automotive, Race, V-Twin, Sportbike/Metric, ATV/UTV/Off-road, 12 Volt/Car Audio, Industrial, Marine, and Aeronautical. Formed in 1995, the company is located in Avon Lake, OH. Additional DEI related brands marketed worldwide are CryO2™ cryogenic intake systems and related accessories, Boom Mat® acoustical insulation and sound deadening products and Radiator Relief™ performance coolant additives.