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  • New Rancho® Promotion Offers Up to $400 Mail-In Rebate for Qualifying Lift Kits, Shocks or RockGEAR Purchases

    Los Angeles, Tues., Jan. 22, 2019 – The Rancho “Get Up to $400” mail-in rebate promotion – available on purchases made between March 1 and May 31, 2019 – will offer truck, SUV and Jeep owners Visa® Prepaid cards* worth up to $400 this spring. The Rancho brand is a leader in off-road suspension systems, ride control and accessories for the truck, SUV and Jeep markets.

    “This spring is a great time to save on Rancho performance products,” said Mike Sype, product and marketing manager, Rancho. “You can save on any of our lift kits, shock absorbers and even our Jeep-specific RockGEAR. Don’t miss out on this valuable savings opportunity!”

    Consumers can earn a Visa Prepaid card valued at $400 for a qualifying Rancho purchase totaling $2,000 or more; $300 for a $1,700 to $1,999.99 purchase; $250 for a $1,400 to $1,699.99 purchase; $200 for a $1,100 to $1,399.99 purchase; $150 for a $800 to $1,099.99 purchase; $100 for a $500 to 799.99 purchase; and $50 for a $200 to $499.99 purchase.

    The products included in the promotion are qualifying Rancho lift kits, Rancho quickLIFT™ Loaded assemblies; RS9000™XL, RS7000®MT, RS5000™X/RS5000™ series shocks and struts; RS7000MT and RS5000 series steering stabilizers; and RockGEAR off-road accessories.

    Many Rancho products are covered by an industry-leading Performance Guarantee and 90-day risk-free ride offer that lets enthusiasts try Rancho RS9000XL, Rancho RS7000MT, Rancho RS5000X shocks or Rancho quickLIFT units for 90 days. Consumers can return their shocks within 90 days for a full refund of the product’s purchase price. For a complete list of applications covered by the warranty, please visit www.GoRancho.com.

    Rancho is headquartered in Long Beach, Calif., and is manufactured and marketed by Tenneco. Tenneco is the global supplier and manufacturer of the Rancho brand of suspension systems and components, shock absorbers, off-road protective equipment, specialty exhaust pipe kits and more for a variety of trucks, sport utility vehicles and Jeeps found around the globe.

    To learn more about the requirements for processing the mail-in rebate and to download the redemption form, please visit www.GoRancho.com after March 1, 2019. Submissions must be postmarked by June 30, 2019 to qualify.

    To learn more about the Rancho “Get Up to $400 Back” spring promotion or Rancho products, contact your nearest Rancho dealer, call 1-734-384-7806 or visit www.GoRancho.com. Connect with Rancho on Facebook,Twitter and Instagram.

    About Tenneco  

    Headquartered in Lake Forest, Illinois, Tenneco is one of the world’s leading designers, manufacturers and marketers of Ride Performance and Clean Air products and technology solutions for diversified markets, including light vehicle, commercial truck, off-highway equipment and the aftermarket, with 2017 revenues of $9.3 billion and approximately 32,000 employees worldwide. 

    On October 1, 2018, Tenneco completed the acquisition of Federal-Mogul, a leading global supplier to original equipment manufacturers and the aftermarket with nearly 55,000 employees globally and 2017 revenues of $7.8 billion.  Additionally, the company expects to separate its businesses to form two new, independent companies, an Aftermarket and Ride Performance company as well as a new Powertrain Technology company, in late 2019.

    About the Future Aftermarket and Ride Performance Company

    Following the separation, the aftermarket and ride performance company will be one of the largest global multi-line, multi-brand aftermarket companies, and one of the largest global OE ride performance and braking companies.  The aftermarket and ride performance company’s principal product brands will feature Monroe®, Walker®, Clevite® Elastomers, MOOG®, Fel-Pro®, Wagner®, Champion® and others. The Aftermarket and Ride Performance company would have 2017 pro-forma revenues of $6.4 billion, with 57% of those revenues from aftermarket and 43% from original equipment customers.

    About the Future Powertrain Technology Company

    Following the separation, the powertrain technology company will be one of the world’s largest pure-play powertrain companies serving OE markets worldwide with engineered solutions addressing fuel economy, power output, and criteria pollution requirements for gasoline, diesel and electrified powertrains. The powertrain technology company would have 2017 pro-forma revenues of $10.7 billion, serving light vehicle, commercial truck, off-highway and industrial markets.

    * This card is the property of and is issued by Bank of America, N.A., pursuant to a license from Visa USA and must be returned upon request. This card is not a credit card and expires on the date listed on the front of the card and has no value after that date. This card may be used for purchases at merchants that accept Visa cards. This card may be subject to fees and certain restrictions on use. See your cardholder agreement and associated materials for details.

  • RUGGED RIDGE ANNOUNCES NEW SPARTAN SERIES BUMPERS FOR WRANGLER JL

    Trend-Setting Off-Road Inspired Bumper Designs Are the Focus of This Budget Friendly Lineup

    Suwanee, Ga. (February 5, 2019) – Rugged Ridge®, a Truck Hero Inc. company and a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the availability of its new Spartan Series of bumpers for 2018-2019 Wrangler JL models.

    The new Spartan Front and Rear Bumpers are engineered to give the new Wrangler JL a rugged off-road appearance while providing high-quality construction in an affordable package.

    Rugged Ridge Spartan Bumpers are assembled using high-strength steel plates featuring fold and weld construction. Then they are finished with a tough satin black powder coat to protect against hazards regardless of where the trails may lead.

    The Rugged Ridge Spartan Bumpers are direct bolt-on replacements for the stock JL bumpers, engineered to provide a uniform fitment and trouble-free installation. They also utilize the original factory fog lights into the design to minimize the expense of a pricey lighting upgrade.

    There are two front bumper variations available to suit a range of tastes, including models with standard ends or muscular high-clearance ends for a more aggressive look. Each bumper can be fitted with an off-road winch using the included winch mounting plate and can be accented with an optional tubular over rider. The Spartan Rear Bumper is compatible with all factory towing equipment.

    Each Rugged Ridge Spartan Bumper utilizes a pair of D-ring mounting plates and includes all necessary installation hardware as well as detailed instructions for the do-it-yourself enthusiast.

    The Spartan Series of bumpers from Rugged Ridge are backed by an industry-leading five-year limited warranty and are available online and through select Jeep® and off-road parts and accessories retailers nationwide.

    For more information about the new Spartan line of front and rear bumpers, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an authorized retailer, please contact Rugged Ridge at 770-714-6101 or visit www.RuggedRidge.com

    ABOUT OMIX-ADA, INC.

    Omix-ADA®, Inc. is the world’s largest independent manufacturer and wholesaler of Jeep®, truck and off-road parts, accessories and floor liners. For two decades, Omix-ADA has designed, tested and manufactured more than 20,000 of the highest quality restoration and replacement parts and accessories. The Omix-ADA family of brands, Rugged Ridge® and Alloy USA®, are distributed throughout the USA and in more than 90 countries worldwide. For more information, please call Omix-ADA, headquartered in Suwanee, GA at 770-614-6101 or visit http://www.omix-ada.com.  

    Omix-ADA is a subsidiary of Truck Hero whose product offering includes: hard and soft truck bed covers, truck caps, bed liners, floor liners, steps, suspension kits, Jeep® parts and off-road accessories. Truck Hero’s industry leading family of brands includes Advantage, A.R.E., BAK, BedRug, Extang, Husky Liners, N-FAB, Omix-ADA, Retrax, Rugged Liner, Rugged Ridge, Superlift, TruXedo, UnderCover and an online retailer, RealTruck. Jeep® is a registered trademark of FCA USA LLC.  

  • NEXEN TIRE USA MAKES FIRST APPEARANCE AT 2019 KING OF THE HAMMERS SPONSORING TRUE NORTH RACING TEAM

    — True North Racing will be Competing on Nexen’s MTX Premier Off-Road Tires —

    DIAMOND BAR, Calif. (Feb. 4, 2019) – Nexen Tire America, Inc., a worldwide leader in high-performance, passenger, SUV / light truck and winter tire technology, is now taking its Roadian MTX Extreme Off-Road mud-terrain tires to one of the world’s most grueling off-road racing events – the 2019 King of the Hammers in Johnson Valley on Feb. 1 – Feb. 9. Nexen Tire is partnering with True North Racing to showcase how well its leading off-road tires perform under extreme load and demanding environments. King of the Hammers is one of the world’s toughest off-road racing events. The race entails a grueling full-week event that combines rigorous desert racing with positional rock crawling, tackling some of the harshest desert terrain that Southern California is home to.

    True North Racing of Western Canada competes in the 4600 Stock Class with two highly advanced off-road capable Jeep Grand Cherokee builds, as well as the 4800 Legends Class with a custom-fabricated ‘Brinkfab’ off-road vehicle. Nexen Tire has provided its Roadian MTX Extreme Off-Road tires for all three vehicles and will utilize the company’s extremely popular 35×12.5×17-inch and 37×12.5×17-inch off-road tires. The Roadian MTX Extreme Off-Road Tire has quickly made a name for itself as a tier 1 tire choice among off-road enthusiasts since its initial release just over a year ago, which is why established off-road racing teams like True North Racing have selected Nexen Tire as its exclusive tire provider for competitive racing.

    True Racing North will have two highly custom Jeep Grand Cherokee builds and one custom-fabricated off-road vehicle on the scene at this year’s King of the Hammers event:

    • Joey Shilliday – driver of the 2014 King of the Hammers’ winning #4674 1998 Jeep Grand Cherokee, 4600 Stock Class
    • Alex McNeil – driver of the #4675 1998 Jeep Grand Cherokee, 4600 Stock Class
    • Lyndon Sheppard – driver of the Brinkfab Chassis off-road vehicle, 4800 Legends Class

    “We’re excited to finally announce that we will be working with our newest sponsor, Nexen Tire! We have tremendous goals for this year, and Nexen Tire will help solidify those goals and position True Racing North as a top contender during the annual King of the Hammers event,” said Joey Shilliday, driver of the 2014 King of the Hammers’ winning #4674 1998 Jeep Grand Cherokee. “More than 90% of competitors who enter this competition do not finish. Teaming up with Nexen Tire means we have a better chance at winning this year, and we plan to capitalize on that thanks to our new Roadian MTX Extreme Off-Road tires.”

    For more information, please contact nexen@godriven360.com or call 310-374-6177.

    About Nexen Tire:

    Inspired by Nexen’s global family of drivers to engineer superior performing tires – from championship-winning Formula DRIFT drivers, rock-climbing off-road enthusiasts to everyday commuters – Nexen Tire utilizes proprietary technology and the highest quality standards in the industry to guarantee world-class products backed by unrivaled customer support for the life of each tire. As a worldwide leader in high-performance, passenger, SUV / light truck and winter offerings, the company is second-to-none in research, development and state-of-the-art manufacturing. And as part of a select group of tire manufacturers worldwide that are specified as standard fitment on original equipment vehicles, Nexen delivers premium products at a sensible price. Find out more about how Nexen has your back at nexentireusa.com – and join us on Facebook, Instagram and Twitter. #WeGotYou #NexenTire #NexenRacing

  • 4WP Brings Support and Stacked Teams to 2019 King of the Hammers™ Off-Road Race

    4 Wheel Parts, the global leader in off-road performance product sales, is returning to the 2019 Ultra4 King of the Hammers™ for the 10th consecutive year with defending champions in the Ultra4 and UTV classes and title sponsorship of the 4WP Every Man Challenge Race.

    Compton, CA (February 1, 2019) – 4 Wheel Parts (4WP) is proud to announce its participation and official partnership with the toughest one-day off-road race on the planet: King of The Hammers. Dubbed the “Ultimate Desert Race,” the 2019 Nitto King of the Hammers Powered by OPTIMA Batteries combines breakneck racing speeds with extreme rock crawling and will be held February 1-8 in Johnson Valley, California.

    “King Of The Hammers is a truly unique opportunity to spectate and participate in one of the world’s most challenging off-road events,” said Joey DiGiovanni, 4WP Director of Creative Marketing & Partnerships. “This year is especially exciting as we have built up the best roster of 4WP athletes to ever represent us in competition, as well as being the title sponsor the always-exciting Every Man Challenge race.”

    At the beginning of each February, a pop-up city called “Hammertown” rises from the desert as tens of thousands of off-road enthusiasts descend on the area, an off-road shopping market emerges and hundreds of professional teams arrive to vie for qualifying positions. In a little more than a decade the race has evolved from 12 teams racing for bragging rights to more than 300 sponsored teams competing in front of 35,000 fans in person and nearly 500,000 watching online. The UTV Race, the 4WP Every Man Challenge (EMC) and the Toyo Desert Invitational (truck race) all lead up to the Ultra4 Championship Race held on Sunday, February 8. The vehicles in the Ultra4 class reach speeds in excess of 100 MPH and sport gear ratios as low as 100:1 for technical rock crawling, while the drivers’ endurance is tested to beat the grueling 14-hour cutoff time.

    4WP will lead off with their UTV team, featuring Mitch Guthrie Sr., Mitch Guthrie Jr., Sara Price and Craig Scanlon. Guthrie Jr. won the UTV race last year on a Polaris RZR, defeating teammate and father Guthrie Sr., a UTV legend and six-time King of the Hammers UTV champion. Jason Scherer, Raul Gomez, Tom Wayes and Brent Goegebuer will represent 4WP in the signature King of the Hammers Ultra4 race. Scherer is among the most decorated drivers in KOH history, winning in 2009 and 2018 and reaching the podium on three other occasions.

    In 2012, the 4WP Every Man Challenge (EMC) was established in an effort to bring core fans back into the race. King of the Hammers was created by grassroots enthusiasts but the event’s rapid ascent in popularity brought with it formidable professional teams backed by cutting edge technology and hefty bankrolls, leaving many of its original supporters in the dust. The race is a testament to DIYers and diehard fans, who come in droves from around the country with their garage-built rigs and volunteer chase crews to populate Hammertown and seek glory on the podium.

    4 Wheel Parts will once again have a significant retail presence in the Hammertown marketplace as they roll in with their “Showroom on Wheels” and $100,000.00 worth of off-road inventory. In addition to supplying parts and services for racing teams, 4WP representatives will be offering products at substantial discounts to the countless fans in attendance and giving away free Illumicraze phone accessories. Customers who stop by can also find out how to enter to win a brand new Polaris SXS UTV with a retail value of over $18,000.

    “We encourage fans, racers and enthusiasts alike to come visit our massive Showroom on Wheels booth located directly next to the Tribe 16 firepit inside Hammertown,” added DiGiovanni. “They can take advantage of our massive on-site inventory with exclusive KOH specials or pick up some of our newly released 4WP merchandise, such as t-shirts, hoodies, hats and beanies.”

  • Vision X Supports Off-Road Industry at KOH

    Vision X Lighting Supports Racers and Enthusiasts at Nitto King of the Hammers Powered by Optima Batteries

    Vision X is excited to return to the Nitto King Of The Hammers powered by Optima Batteries race week from February 1 – 9 in Johnson Valley, California.  The Vision X Event Team will be providing lighting support to racers and enthusiasts throughout the week while stationed inside Hammertown.

    • Vision X athlete and Two-Time King Of The Hammers Winner, Loren Healy will pilot his Vision X lit MBRP/Nitto/KMC Wheels Red Dragon 2.0 dirt slayer for another attempt to make history.  
    • Jordan Pellegrino will seek to overtake the kingdom aboard his all new state-of-the-art GenRight/Rockstar Energy/Mickey Thompson race car, featuring CG2 Light Cannons and XPL Chaser Bar.
    • European Vision X team member, Nicholas Montador of WEP Racing WSR, is making the Long haul from France to fulfill a dream of racing the famed King Of The Hammers race.
    • For the first time Unlimited Trophy Trucks will race during Hammers week, with Vision X Racer Eric Hustead looking to secure the Inaugural victory of the Toyo Desert Invitational presented by Monster Energy.

    Keep an eye out for all of the Vision X Hammers Family: Cody Addington, John Mathews (Off-Track Motorsports), Don Fisher (SEI Racing), Brian Caprara, Jade & Kyle Wickham (Wickham Racing), Scott Morse (Moose Motorsports), Airen Patrick and others flying the Vision X Flag.

    As the action packed week winds down, we fire it back up on Saturday with the GenRight/Vision X KOH Experience by Mickey Thompson Tires with over 150 Jeeps & Off-Road Vehicles to explore the ULTRA4 KOH Course.  The sold-out event always brings huge smiles and a new appreciation for the rugged KOH course.

    Be sure to stop by the Vision X Semi Truck in Hammertown for a limited run of Loren Healy and Jordan Pellegrino Posters and to see the latest Lighting products!  

    For more information about Vision X Off-Road Lighting products visit VXAutomotive.com

  • Larry Roeseler, J.N. Roberts & Rob MacCachren to be Honored at the Mint 400 Dinner of Champions

    Get your seat at the Dinner of Champions here.


    The Mint 400 announced today that Larry Roeseler, J.N. Roberts & Rob MacCachren will be honored at the 2019 Mint 400 Dinner of Champions.  The Dinner of Champions is a curated dining experience with both current and past champions of off-road.  Guests are invited to rub elbows with some of the greatest champions of off-road racing while partaking in a three course dining experience delivered by The Kitchen at Atomic’s Chef Justin Hall.

    The 2019 Mint 400 Dinner of Champions will be held at The Kitchen at Atomic on Wednesday, March 6th at 7:00pm.  This is a 21+ event and open to the general public.  Click here to reserve your seat at the table.  Please note, this is a 21+ event.

    Confirmed Champions: J.N. Roberts, Larry Roeseler & Rob MacCachren
    Chef:  Chef Justin Hall
    Date: Wednesday, March 6th, 2019
    Time: 7:00pm – 12:00am
    Location: The Kitchen at Atomic

    “The Dinner of Champions was created to honor the former and current champions of off-road racing.  It’s important to us that we show our respect and admiration for the pioneers that came before us. There is no better way to prepare for the race than to get people together and share a meal before the madness of Mint 400 week begins,” commented Mint 400 CEO, Matt Martelli.

    Come enjoy wine and mezcal tastings and experience the culinary soul of off-road culture. Dinner includes a three course, plated meal for up to 150 people.  Stay Classy Meats, a Montana based wholesale meat and jerky distributor of bison, elk, cattle and other free-range animals, has joined the Mint 400 Dinner of Champions as title sponsor of the event, and will be providing their exceptional high-quality meats for the dinner.

    “Matt and I have been very blessed to travel all over the United States and world while working in the off-road industry. As a result we are constantly trying new foods from different regions. The movement globally to grow and harvest local, natural, sustainable, quality meat is embodied in the Stay Classy ethos. They avoid the use of antibiotics by raising their animals the way mother nature intended, and you can taste it in the meat. We’re thrilled to be able to share their amazing meats at the upcoming Dinner of Champions,” commented Mint 400 COO, Josh Martelli.

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!

    About Mad Media
    Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries.  Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media.