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Author: MadMedia

  • Larry Roeseler, J.N. Roberts & Rob MacCachren to be Honored at the Mint 400 Dinner of Champions

    Larry Roeseler, J.N. Roberts & Rob MacCachren to be Honored at the Mint 400 Dinner of Champions

    Get your seat at the Dinner of Champions here.


    The Mint 400 announced today that Larry Roeseler, J.N. Roberts & Rob MacCachren will be honored at the 2019 Mint 400 Dinner of Champions.  The Dinner of Champions is a curated dining experience with both current and past champions of off-road.  Guests are invited to rub elbows with some of the greatest champions of off-road racing while partaking in a three course dining experience delivered by The Kitchen at Atomic’s Chef Justin Hall.

    The 2019 Mint 400 Dinner of Champions will be held at The Kitchen at Atomic on Wednesday, March 6th at 7:00pm.  This is a 21+ event and open to the general public.  Click here to reserve your seat at the table.  Please note, this is a 21+ event.

    Confirmed Champions: J.N. Roberts, Larry Roeseler & Rob MacCachren
    Chef:  Chef Justin Hall
    Date: Wednesday, March 6th, 2019
    Time: 7:00pm – 12:00am
    Location: The Kitchen at Atomic

    “The Dinner of Champions was created to honor the former and current champions of off-road racing.  It’s important to us that we show our respect and admiration for the pioneers that came before us. There is no better way to prepare for the race than to get people together and share a meal before the madness of Mint 400 week begins,” commented Mint 400 CEO, Matt Martelli.

    Come enjoy wine and mezcal tastings and experience the culinary soul of off-road culture. Dinner includes a three course, plated meal for up to 150 people.  Stay Classy Meats, a Montana based wholesale meat and jerky distributor of bison, elk, cattle and other free-range animals, has joined the Mint 400 Dinner of Champions as title sponsor of the event, and will be providing their exceptional high-quality meats for the dinner.

    “Matt and I have been very blessed to travel all over the United States and world while working in the off-road industry. As a result we are constantly trying new foods from different regions. The movement globally to grow and harvest local, natural, sustainable, quality meat is embodied in the Stay Classy ethos. They avoid the use of antibiotics by raising their animals the way mother nature intended, and you can taste it in the meat. We’re thrilled to be able to share their amazing meats at the upcoming Dinner of Champions,” commented Mint 400 COO, Josh Martelli.

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!

    About Mad Media
    Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries.  Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media.

  • The Mint 400 Returns to Las Vegas March 4th-10th, 2019

    The Mint 400 Returns to Las Vegas March 4th-10th, 2019

    Great American Off-Road Race returns to entertainment capital of the world

    July 30th, 2018 – Las Vegas, NV – The Martelli Brothers announced today that The Mint 400 will be returning to Las Vegas, Nevada March 4th-10th, 2019. “The Great American Off-Road Race” will feature two days of racing on Friday, March 8th and Saturday, March 9th, with pre-race festivities beginning earlier that week. For the first time in decades, motorcycles will once again return to the Mint, and compete on a brand new single track course designed to challenge even the most seasoned desert moto racers. The addition of bikes on a second day of racing is expected to push the number of race entries well over six hundred next year.

    The Martelli Brothers and their production arm Mad Media, have successfully grown The Mint 400 into the largest and most important off-road race in the world. The event attracts over 35,000 spectators to Las Vegas for the race and week long activities and it features over four hundred race teams from as many as twenty-seven different states and seventeen different countries, competing on a 120-mile loop that extends from the edge of Las Vegas to the California-Nevada state line at Primm.  With five massive spectator areas (and more being developed for 2019), The Mint 400 puts fans safely in front of high speed off-road racing action.

    “This year we hit some significant milestones with the expansion of our television and livestream packages.  Our social media impact alone increased 176% from last year. For 2019, we are continuing to expand and adding new events to the Mint – building on the festival idea – including adding an additional day of racing to accommodate professional desert moto racers,” said Mint 400 CEO, Matt Martelli. “Our focus since buying the Mint has been to not only grow the event and re-establish it as a worldwide phenomenon, but to also bring the sport of desert off-road racing and culture of off-roading to anyone with a TV or smart phone.”

    The Mint 400 has enjoyed nine years of uninterrupted national television coverage, and is beamed into 80 million homes nationwide via their current ABC World of X Games package. Additionally, The Mint 400 live stream which debuted this year, reached over 250K unique viewers. The online and social media impact exceeded 300 million impressions, making the event the most visible and heavily documented off-road race on the planet.

    In 2019, The Mint 400 will kick off its events in Las Vegas on Tuesday, March 5th with their annual vehicle procession down the Las Vegas Strip, showcasing over twenty million dollars worth of race cars in the direct spotlight of Sin City.  Qualifying for the Unlimited Trick Trucks and select classes, will once again take place early in the week as well. Select events will take place downtown Fremont East, with the help and support of The Downtown Project and City of Las Vegas – and once again put the race and race teams front and center for the amazing spectacle only Las Vegas can deliver. Fans can expect two days of Contingency & Technical Inspection again next year, and of course two days of incredible racing centered around the official start/finish line at Primm Valley Resorts behind Buffalo Bills Hotel and Casino.

    More details on the events surrounding the 51st anniversary of the Great American Off-Road race will be shared in the coming months.

    Meanwhile for those who missed the 2018 ABC World of X Games broadcast, don’t fret – a special extended play digital version is set to be released early August and will feature over twenty minutes of additional content not in the original TV broadcast. It will be free to view and download. Follow The Mint 400 on Facebook and Instagram for complete details and for more information on the 2019 dates and schedule visit: www.themint400.com

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 (www.themint400.com) is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!

    About Mad Media
    Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series. Owner of The Mint 400 off-road race and UTV World Championship off-road race, Mad Media has pioneered combined marketing campaigns integrating events with with print, online, social media, TV content, and merchandise to create fully integrated brand experiences.

  • FOX Puts up $10k Purse to the Overall Winner of The 2018 Mint 400

    FOX Puts up $10k Purse to the Overall Winner of The 2018 Mint 400

    The FOX Proving Grounds returns to The Great American Off-Road Race

    The Mint 400 today announced FOX has returned as a supporting sponsor of the 2018 BFGoodrich Tires Mint 400 powered by Monster Energy. FOX designs and develops high performance shock absorbers and suspension products, offering the same technology designed to withstand the extreme conditions of off-road racing in a complete line of bolt-on, direct replacement shocks for your daily driver or UTV.

    For the 6th consecutive year, FOX is putting up ten thousand dollars for the overall winner on FOX shocks. Additionally, the FOX Proving Grounds returns as the ultimate proving grounds in one of the toughest and most challenging sections of The Mint 400 race course. 

    FOX athletes have won the last five Mint 400 races overall – Rob MacCachren (2018), Justin Lofton (2017), Justin Lofton (2016), Andy McMillin (2014) and Bryce Menzies (2013). In the first Best in the Desert race of the year, Andy McMillin took home the overall win at the Parker 425. FOX also has swept all EMC and King of the Hammers races this year, with the major KOH win coming from Jason Scherer.

    “FOX’s continued support for The Mint 400 has been instrumental in our growth.  Without brands like FOX, we simply can’t do what we do.  FOX has been in the shock game for over four decades and is a great example of a company that created a product specific to off-road racing and took it mainstream. Taking the overall win the last five years really proves their dominance in the sport,” commented Matt Martelli, Mint 400 CEO.

    FOX has also stepped up to give each winner of the Method Race Wheels Pit Crew Challenge a set of Performance Series 2.0 Smooth Body IFP direct replacement shocks for trucks or SUV’s.

    FOX will be giving away two Traxxas RC cars at Contingency on Thursday, March 8th & Friday, March 9th so come by and see FOX’s line of products on Fremont St. East and at the official Primm Valley Mint 400 Start/Finish Line in Primm, NV on Saturday, March 10th.

    ABOUT FOX FACTORY HOLDING CORP. (NASDAQ:FOXF)
    Headquartered in Scotts Valley, CA, FOX designs and manufactures high-performance suspension products primarily for mountain bikes, side-by-side vehicles, on-road and off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, and motorcycles. For more than three decades, FOX’s team of enthusiasts and professional athletes has been improving vehicle performance through a unique commitment to redefining ride dynamics.

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400! 

    About Mad Media
    Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.

  • The 5th Annual Rugged Radio Driver Meet and Greet Returns to The Mint 400

    The 5th Annual Rugged Radio Driver Meet and Greet Returns to The Mint 400

    Come meet the racers of The Great American Off-Road Race!

    What: 5th Annual Rugged Radios Driver Meet and Greet
    When: Thursday, March 8th from 5:00PM-9:30PM
    Where: 9th and Fremont (Inside the Pit Crew Challenge Lot)
    Who: The Racers of The Mint 400

    For the fifth consecutive year, the Rugged Radios Driver Meet and Greet is back!  Rugged Radios is hosting the official Mint 400 Meet & Greet session Thursday night in the Pit Crew Challenge lot on 9th and Fremont beginning at 5:00pm.  The Meet & Greet is open to ALL teams and drivers competing in the 2018 BFGoodrich Tires powered by Monster Energy.

    Fans, come meet the racers of The Mint 400 and get personal autographs and photos with your favorite driver, and more! Come experience the history and excitement of The Mint 400 as we build up to the most spectacular off-road race in North America. Bigger, badder and better than ever! The Rugged Radios Meet & Greet will be happening Thursday night inside the Pit Crew Challenge Lot (9th and Fremont) and is open to the public. Come for the autographs, Pit Crew Challenge, and Miss Mint competition! 

    “Rugged Radios has been such a huge supporter of The Mint 400 directly through our racers.  We’re now entering the fifth year in the Mint 400 Meet & Greet and each year it gets bigger and bigger.  It’s important to me that events like this are celebrated at The Mint 400, where fans can interact with and meet the racers of The Great American Off-Road Race!” commented Mint 400 CEO, Matt Martelli. 
     
    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400! 
     
    About Mad Media
    Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.
  • The 2017 Polaris RZR Mint 400 presented by BFGoodrich Tires TV Show Airs this Sunday, June 25th on NBC Sports at 3pm PST / 6pm EST

    The 2017 Polaris RZR Mint 400 presented by BFGoodrich Tires TV Show Airs this Sunday, June 25th on NBC Sports at 3pm PST / 6pm EST

    Mad Media-produced off-road action documentary to premiere in over 84 million homes

    Monday, June 19th 2017 – San Diego, CA – Motorsports production powerhouse Mad Media, led by directing team “The Martelli Brothers”, today announced the premiere date for their action packed documentary style TV program covering The 2017 Polaris RZR Mint 400 presented by BFGoodrich Tires. 

    The two hour show will premiere on NBC Sports Sunday, June 25th at 3pm PST/ 6pm EST.

    (more…)

  • #21 Tavo Vildosola Wins the 2016 SCORE-International Baja 500

    #21 Tavo Vildosola Wins the 2016 SCORE-International Baja 500

    Dougans Racing Engines Take 3 of Top 5 Overall Spots

    In one of the most grueling and demanding Baja races in recent history, #21 Tavo Vildosola won his first career SCORE-International Baja 500.  Despite starting 13th off the start line in Ensenada, Baja California, Vildosola averaged a speed of 56.86 miles per hour and finished in eight hours, twenty minutes and fifty-five seconds, edging out second place Rob MacCachren by just under three minutes. (more…)