2017 NORRA Mexican 1000 Day 5 Recap – La Paz to San Jose del Cabo

2017 Race-Dezert NORRA Mexican 1000 Coverage The 2017 NORRA Mexican 1000 came to an end on Thursday, 50 years after the first Mexican 1000 race from Tiajuana to Cabo. Over time the names have changed and the vehicles have become more capable, but in the end this race is still about man’s struggle to overcome… Continue reading 2017 NORRA Mexican 1000 Day 5 Recap – La Paz to San Jose del Cabo

2017 NORRA Mexican 1000 Day 4 Recap – Loreto to La Paz

2017 Race-Dezert NORRA Mexican 1000 Coverage Day Four of the NORRA Mexican 1000 (from Loreto to La Paz) didn’t cover as many miles as the previous day, but it was no less brutal. Many teams arrived late into Loreto on Tuesday night, leaving little time for chase crews to make repairs or fatigued drivers to… Continue reading 2017 NORRA Mexican 1000 Day 4 Recap – Loreto to La Paz

2017 NORRA Mexican 1000 Day 3 Recap – Bay of LA to Loreto

2017 Race-Dezert NORRA Mexican 1000 Coverage “We brought a gun to a knife fight…” Brandon Bailey quipped regarding bringing his Alumicraft Class 1 car to the vintage-themed Mexican 1000, “and I got stabbed!” A hard rock hit ripped the driver side rear arm off the car on Day Three of the NORRA Mexican 1000, ending… Continue reading 2017 NORRA Mexican 1000 Day 3 Recap – Bay of LA to Loreto

OMIX-ADA HOSTS SECOND ANNUAL JEEP HERITAGE EXPO TO BENEFIT ATLANTA HABITAT FOR HUMANITY

Suwanee, GA (April 25, 2017) – Omix-ADA®, the world’s largest independent manufacturer and wholesaler of Jeep®, truck and off-road parts and accessories, today announced it will donate all proceeds from its upcoming Jeep Heritage Expo to Atlanta Habitat for Humanity. The event will take place on June 3, 2017 at the company’s headquarters in Suwanee,… Continue reading OMIX-ADA HOSTS SECOND ANNUAL JEEP HERITAGE EXPO TO BENEFIT ATLANTA HABITAT FOR HUMANITY

NORRA Mexican 1000 Day 1 Recap – Ensenada to San Felipe

2017 Race-Dezert NORRA Mexican 1000 Coverage This year marks the biggest Mexican 1000 since the race was revived in 2010. Over 260 two-wheel and four-wheel entries signed up for the rally this year; over 100 more than last year. That increase in entries has brought some growing pains (with one minute start intervals it takes… Continue reading NORRA Mexican 1000 Day 1 Recap – Ensenada to San Felipe

Banks Power Introduces Three New Products to Increase 2013 – 17 RAM 6.7L Power and Fuel Economy

Azusa, Calif. – Banks Power is pleased to present three new products for the 2013 – 17 Ram 6.7L. These components are designed to maximize intake air flow, increase boost air density, and can be used together, or separately. They will be on display at the Ultimate Callout Challenge event, taking place at Lucas Oil… Continue reading Banks Power Introduces Three New Products to Increase 2013 – 17 RAM 6.7L Power and Fuel Economy

BFGoodrich(R) Tires Launches 2017 Outstanding Trails Program

GREENVILLE, S.C., April 13, 2017 – BFGoodrich® Tires builds tires for any adventure, including those that take drivers off their daily roadways. Through its Outstanding Trails program that promotes sustainable and responsible off-road driving, BFGoodrich Tires will once again award grants of $4,000 each to four qualified and passionate off-road clubs in North America. These… Continue reading BFGoodrich(R) Tires Launches 2017 Outstanding Trails Program

RUGGED RIDGE ADDS NEW DUAL BATTERY TRAY FOR 2012-2016 JEEP WRANGLER JK / JKU

Dual Battery Tray Allows for Increased Amperage Capacity for Off-Road Capability Suwanee, Ga. (March 12, 2017) – Rugged Ridge®, an industry leading manufacturer of high-quality Jeep®, truck and off-road accessories, today announced the addition of a new Dual Battery Tray Kit for 2012-2016 Jeep Wrangler JK models equipped with the 3.6 liter engine.

New Rancho Performance Short-Arm Lift Kit for Jeep JKs Provides Competitive Stance & Ride

New 4-Inch Crawler Short-Arm System Features Latest Engineering Enhancements Driven by the Enthusiast Moab, Utah, April 10, 2017 – The new Rancho performance 4-inch Crawler short-arm suspension kit adds a competitive stance, drivability and performance to popular 2017-07 Jeep Wrangler JKs and Jeep Wrangler Unlimiteds (RS66114B).

Proven Technologies & Latest Suspension Innovations Included in New Rancho® Performance Long-Arm Lift Kit for Jeep JKs

Top-of-the-Line Construction & Engineering Details Deliver a Purpose-Built, Enthusiast-Driven Crawler Long-Arm System Moab, Utah, April 11, 2017 – The new Rancho® performance 4-inch Crawler long-arm suspension system for Jeep Wrangler JKs brings top construction and engineering enhancements to the popular off-road vehicle. The new kit adds to Rancho’s impressive and innovative Jeep product offering, as… Continue reading Proven Technologies & Latest Suspension Innovations Included in New Rancho® Performance Long-Arm Lift Kit for Jeep JKs

Matt Brabham and SafeCraft Safety Equipment Grab Victory at the Grand Prix of Long Beach

LONG BEACH, Calif. (April 8, 2017) – Matt Brabham of Gold Coast, Queensland, Australia managed to avoid the carnage in the first half of the race to work his way past competitor after competitor and hold off a late charge by fellow Australian Paul Morris to earn back to back SPEED Energy Stadium SUPER Trucks victories… Continue reading Matt Brabham and SafeCraft Safety Equipment Grab Victory at the Grand Prix of Long Beach

Horsepower Ranch To Be Rockin’ at 2017 NORRA Mexican 1000

Baja’s Horsepower Ranch To Swing Open Its Gates In Honor Of April’s Historic NORRA Mexican 1000 Located only a few miles from downtown Ensenada, Horsepower Ranch, one of the most iconic adventure destinations in Baja, Mexico, will once again swing open its gates next month for two nights of celebration in honor of NORRA’s historic… Continue reading Horsepower Ranch To Be Rockin’ at 2017 NORRA Mexican 1000

OPTIMA Batteries power multiple Team Lucas Series for 2017

CORONA, Calif. (March XX, 2017) – OPTIMA Batteries, the manufacturer of superior performance, long-lasting car, truck, tractor and marine batteries and a major power source throughout motorsports, will again partner with Team Lucas in 2017. For the exciting Lucas Oil Off Road Racing Series of short course events OPTIMA will be the sponsor of the… Continue reading OPTIMA Batteries power multiple Team Lucas Series for 2017

OMIX-ADA ANNOUNCES SECOND ANNUAL JEEP HERITAGE EXPO ON JUNE 3 AT SUWANEE HEADQUARTERS

A Vast Collection of Historic, Vintage and Modern Jeeps Gather for One Day Event Suwanee, Ga. (March 28, 2017) – Omix-ADA®, the world’s largest independent manufacturer and wholesaler of Jeep®, truck and off-road parts and accessories, today announced it will hold its Second Annual Jeep Heritage Expo at its company headquarters in Suwanee, GA on… Continue reading OMIX-ADA ANNOUNCES SECOND ANNUAL JEEP HERITAGE EXPO ON JUNE 3 AT SUWANEE HEADQUARTERS

Lund will lead 2017 Lucas Oil Off Road races as Safety Truck sponsor

CORONA, California (March 21, 2017) – Lund International, a world leader in the design, manufacture and distribution of automobile aftermarket accessories, will be out in front of everyone in the Lucas Oil Off Road Racing Series this year, as the sponsor of the Lund Safety Trucks at all national and regional events.

Truck and Jeep Owners Can Get Up to $300 Back on Lift Kit, Shock Purchases through Rancho Promotion This Spring

Rancho “Spring Consumer Offer” Available for Qualifying Purchases Between March 1 and June 30 Long Beach, Calif., March 13, 2017 – This spring, performance enthusiasts looking to upgrade their shocks or lift kits have the chance to earn money back on qualifying purchases of Rancho® shocks and suspension systems. Running March 1 through June 30,… Continue reading Truck and Jeep Owners Can Get Up to $300 Back on Lift Kit, Shock Purchases through Rancho Promotion This Spring

RUGGED RIDGE INTRODUCES NEW LED INTERIOR LIGHTING SYSTEM FOR 2007-2016 JEEP WRANGLER JK / JKU MODELS

Provides the JK Interior Colorful and Vibrant Illumination Suwanee, Ga. (March 7, 2017)– Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today announced its new LED Interior Lighting System for 2007-2016 Jeep Wrangler models. Designed to add additional lighting to the Jeep JK interior, the Rugged Ridge LED Interior Lighting System… Continue reading RUGGED RIDGE INTRODUCES NEW LED INTERIOR LIGHTING SYSTEM FOR 2007-2016 JEEP WRANGLER JK / JKU MODELS

Toyota Tundra returns as Official Truck to Lucas Oil Off Road series for 2017

CORONA, CA. (March 8, 2017) – Toyota and the Lucas Oil Off Road Racing Series, two world leaders in the motor sports industry, have extended their successful Team Lucas partnership for a ninth season in 2017. Again this season the iconic Toyota Tundra is the Official Truck of the Lucas Oil Off Road series  and… Continue reading Toyota Tundra returns as Official Truck to Lucas Oil Off Road series for 2017

Rancho® Suspension Lift Kits for 2017 Ford Superduty Trucks Add Performance and Rugged Look

Multiple 5-Inch Lift Kits & 2.5-Inch Radius Arm Leveling System Released for Diesel 4WD Trucks Long Beach, Calif., March 6, 2017 – Tenneco’s Rancho brand of performance suspension systems and shocks continues to add to an already impressive offering of Ford Superduty suspension systems and leveling kits to now include a 5-inch radius arm lift… Continue reading Rancho® Suspension Lift Kits for 2017 Ford Superduty Trucks Add Performance and Rugged Look

New Rancho® Performance Suspension System Added for 2017 Chevrolet Silverado/GMC Sierra 1500 Trucks

Lift Kit Includes Meticulously Engineered Subframe & Steering Knuckles; Upper Control Arm Material Specific to Match Truck Long Beach, Calif., Feb. 24, 2017 – Engineered to accommodate the different upper control arm materials being used by Chevrolet and GMC, the new Rancho 4.5-inch performance suspension system enhances the ride and appearance of the popular truck… Continue reading New Rancho® Performance Suspension System Added for 2017 Chevrolet Silverado/GMC Sierra 1500 Trucks