RUGGED RIDGE INTRODUCES NEW MODULAR LIGHT BAR FOR 2007-2017 JEEP WRANGLER JK / JKU

Modular Design Offers Versatility for Any Season or Off-Road Activity Suwanee, Ga. (May 2, 2017) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today introduced its new Modular Light Bar for 2007-2017 Jeep Wrangler JK and JKU models. This new Modular Light Bar for Jeep JK features the ability to… Continue reading RUGGED RIDGE INTRODUCES NEW MODULAR LIGHT BAR FOR 2007-2017 JEEP WRANGLER JK / JKU

Banks Power Introduces Three New Products to Increase 2013 – 17 RAM 6.7L Power and Fuel Economy

Azusa, Calif. – Banks Power is pleased to present three new products for the 2013 – 17 Ram 6.7L. These components are designed to maximize intake air flow, increase boost air density, and can be used together, or separately. They will be on display at the Ultimate Callout Challenge event, taking place at Lucas Oil… Continue reading Banks Power Introduces Three New Products to Increase 2013 – 17 RAM 6.7L Power and Fuel Economy

New Rancho Performance Short-Arm Lift Kit for Jeep JKs Provides Competitive Stance & Ride

New 4-Inch Crawler Short-Arm System Features Latest Engineering Enhancements Driven by the Enthusiast Moab, Utah, April 10, 2017 – The new Rancho performance 4-inch Crawler short-arm suspension kit adds a competitive stance, drivability and performance to popular 2017-07 Jeep Wrangler JKs and Jeep Wrangler Unlimiteds (RS66114B).

Proven Technologies & Latest Suspension Innovations Included in New Rancho® Performance Long-Arm Lift Kit for Jeep JKs

Top-of-the-Line Construction & Engineering Details Deliver a Purpose-Built, Enthusiast-Driven Crawler Long-Arm System Moab, Utah, April 11, 2017 – The new Rancho® performance 4-inch Crawler long-arm suspension system for Jeep Wrangler JKs brings top construction and engineering enhancements to the popular off-road vehicle. The new kit adds to Rancho’s impressive and innovative Jeep product offering, as… Continue reading Proven Technologies & Latest Suspension Innovations Included in New Rancho® Performance Long-Arm Lift Kit for Jeep JKs

Tested: Cooper Discoverer STT Pro

The Cooper Discoverer STT Pro has taken the offroad market by storm since it’s release in 2015. The new aggressive tread pattern, sidewall protection and the latest in rubber technology has produced a tire that works great for both off-road and on-road situations. I needed new tires on my baby (a 1986 BJ74 Land Cruiser),… Continue reading Tested: Cooper Discoverer STT Pro

RUGGED RIDGE INTRODUCES NEW LED INTERIOR LIGHTING SYSTEM FOR 2007-2016 JEEP WRANGLER JK / JKU MODELS

Provides the JK Interior Colorful and Vibrant Illumination Suwanee, Ga. (March 7, 2017)– Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today announced its new LED Interior Lighting System for 2007-2016 Jeep Wrangler models. Designed to add additional lighting to the Jeep JK interior, the Rugged Ridge LED Interior Lighting System… Continue reading RUGGED RIDGE INTRODUCES NEW LED INTERIOR LIGHTING SYSTEM FOR 2007-2016 JEEP WRANGLER JK / JKU MODELS

Rancho® Suspension Lift Kits for 2017 Ford Superduty Trucks Add Performance and Rugged Look

Multiple 5-Inch Lift Kits & 2.5-Inch Radius Arm Leveling System Released for Diesel 4WD Trucks Long Beach, Calif., March 6, 2017 – Tenneco’s Rancho brand of performance suspension systems and shocks continues to add to an already impressive offering of Ford Superduty suspension systems and leveling kits to now include a 5-inch radius arm lift… Continue reading Rancho® Suspension Lift Kits for 2017 Ford Superduty Trucks Add Performance and Rugged Look

New Rancho® Performance Suspension System Added for 2017 Chevrolet Silverado/GMC Sierra 1500 Trucks

Lift Kit Includes Meticulously Engineered Subframe & Steering Knuckles; Upper Control Arm Material Specific to Match Truck Long Beach, Calif., Feb. 24, 2017 – Engineered to accommodate the different upper control arm materials being used by Chevrolet and GMC, the new Rancho 4.5-inch performance suspension system enhances the ride and appearance of the popular truck… Continue reading New Rancho® Performance Suspension System Added for 2017 Chevrolet Silverado/GMC Sierra 1500 Trucks

RUGGED RIDGE ADDS NEW XHD STINGER GUARD FOR XHD BUMPER-EQUIPPED 1976-2016 JEEP CY / YJ / TJ AND JK

New XHD Stinger Guard Gives the XHD Steel Front Bumper an Aggressive and Cutting-Edge Look Suwanee, Ga. (Feb. 28, 2017) – Rugged Ridge®, an industry leading manufacturer of high-quality Jeep®, truck and off-road accessories, today announced the addition of a new XHD Stinger Guard as an addition to the popular XHD Steel Front Bumper series,… Continue reading RUGGED RIDGE ADDS NEW XHD STINGER GUARD FOR XHD BUMPER-EQUIPPED 1976-2016 JEEP CY / YJ / TJ AND JK

New Rancho ® Performance Suspension System Added for 2017 Chevrolet Silverado/GMC Sierra 1500 Trucks

Lift Kit Includes Meticulously Engineered Subframe & Steering Knuckles; Upper Control Arm Material Specific to Match Truck Long Beach, Calif., Feb. 24, 2017 – Engineered to accommodate the different upper control arm materials being used by Chevrolet and GMC, the new Rancho 4.5-inch performance suspension system enhances the ride and appearance of the popular truck… Continue reading New Rancho ® Performance Suspension System Added for 2017 Chevrolet Silverado/GMC Sierra 1500 Trucks

DEI Introduces EXO Series™ Line and Hose Protection

Tough protection and insulation from direct heat for wires, hoses and lines Avon Lake, OH (February 15, 2017)…DEI’s EXO Series™ Sleeving has all the features of DEI’s popular Fire Sleeve™ with one benefit that makes it ideal for off-road racing, dirt track or extreme sports. Like the Fire Sleeve, the DEI EXO Sleeve is constructed… Continue reading DEI Introduces EXO Series™ Line and Hose Protection

RUGGED RIDGE INTRODUCES ALL NEW ARMOR FENDERS FOR 2007-2016 JEEP WRANGLER JK/JKU MODELS

Resists Damage from On and Off-Road Hazards Suwanee, Ga. (Feb. 15, 2017) –  Rugged Ridge®, a leading manufacturer of high-quality Jeep, truck and off-road parts and accessories, today announced the release of its new line of Armor Fenders for 2007-2016 Jeep Wrangler JK / JKU models. Both front and rear fenders attach high on the… Continue reading RUGGED RIDGE INTRODUCES ALL NEW ARMOR FENDERS FOR 2007-2016 JEEP WRANGLER JK/JKU MODELS

RUGGED RIDGE EXPANDS LINE OF OFF-ROAD RECOVERY GEAR WITH NEW SOFT ROPE SHACKLES

New Rope Shackles Constructed With High Modulus Polyethylene Fiber To Offer Increased Flexibility Suwanee, Ga.  (January 31, 2017) – Rugged Ridge®, a industry leading manufacturer of high quality Jeep®, truck and off-road accessories, today announced the expansion of its line of off-road recovery gear with the addition of new Soft Rope Shackles for various on-… Continue reading RUGGED RIDGE EXPANDS LINE OF OFF-ROAD RECOVERY GEAR WITH NEW SOFT ROPE SHACKLES

RUGGED RIDGE INTRODUCES NEW ELITE LINE OF EXTERIOR ACCESSORIES FOR 2007-2017 JEEP WRANGLER JK / JKU MODELS

Distinctive Elite Styling and Premium Finishes Distinguish New Product Line Suwanee, Ga. (January 19, 2017) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the expansion of its Elite line of exterior styling accessories with the addition of its Elite Headlight Guards, Elite Tail Light Guards, Elite… Continue reading RUGGED RIDGE INTRODUCES NEW ELITE LINE OF EXTERIOR ACCESSORIES FOR 2007-2017 JEEP WRANGLER JK / JKU MODELS

RUGGED RIDGE INTRODUCES NEW LINE OF D-RING ISOLATORS FOR ALL OFF-ROAD VEHICLES

New Isolators Effectively Eliminate the Rattle of D-Rings and Shackles Suwanee, Ga. (Dec. 20, 2016) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today announced the launch of its new line of D-Ring Isolators for all Jeep models and off-road vehicles to eliminate the recovery rattle The Rugged Ridge D-Ring… Continue reading RUGGED RIDGE INTRODUCES NEW LINE OF D-RING ISOLATORS FOR ALL OFF-ROAD VEHICLES

RUGGED RIDGE LAUNCHES NEW NAUTIC SERIES OF HEAVY DUTY AND PERFORMANCE WINCHES

New Series Features Enhanced Design and IP67 Rating for Increased Strength and All-Weather Performance Suwanee, Ga (Dec. 6, 2016) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road accessories, today launched their new line of Nautic Heavy Duty and Performance winches for Jeeps and various other off-road vehicles. Building on the success… Continue reading RUGGED RIDGE LAUNCHES NEW NAUTIC SERIES OF HEAVY DUTY AND PERFORMANCE WINCHES

The Ultimate Dana 60™, Dana 44™ Axles Now Available with Optional ARB® Air Locker®

Improves Traction with the Flip of a Switch MAUMEE, OH, Dec. 6, 2016 – Dana Incorporated (NYSE: DAN) has announced that The Ultimate Dana 60™ and The Ultimate Dana 44™ axles for the Jeep® Wrangler JK will be available with an ARB® Air Locker® option. This feature will be available on The Ultimate Dana 60™… Continue reading The Ultimate Dana 60™, Dana 44™ Axles Now Available with Optional ARB® Air Locker®

Vehicle-Specific Tuning & Advanced Engineering Drive Every Rancho(R) Shock Absorber

More than 60 Years in Industry, Global OE Presence, Involvement in Grassroots and Performance Events Evident in Product Features Long Beach, Calif., November 15, 2016 – Master the terrain. Rancho® shock absorbers – including the renowned RS9000™XL, RS7000®MT, RS5000™X shock absorbers – have helped performance enthusiasts drive and conquer even the harshest, most obscure environments… Continue reading Vehicle-Specific Tuning & Advanced Engineering Drive Every Rancho(R) Shock Absorber

RUGGED RIDGE EXPANDS LINE OF EXTERIOR ACCESSORIES WITH NEW PAINTABLE COVERS FOR 2007-2016 WRANGLER JK MODELS

Covers Offer Additional Protection to Wrangler Models Suwanee, Ga. (Nov. 15, 2016) –  Rugged Ridge®, a leading manufacturer of high-quality Jeep® parts and accessories, today expanded its line of JK Exterior Accessories with new Mirror Covers, Door Handle Covers and Liftgate Hinge Covers with paintable finishes.

Spicer® 1350 Series Driveshafts Now Available for The Ultimate Dana 60™ Axles

Products Provide Enhanced Reliability for High-performance Applications LAS VEGAS, Nov. 1, 2016 – Today at the 2016 Specialty Equipment Market Association (SEMA) Show, Dana Incorporated (NYSE: DAN) announced that it will now offer Spicer® 1350 Series driveshafts for The Ultimate Dana 60™ axles for the Jeep® Wrangler JK.

YUKON GEAR & AXLE DEBUTS ALL-NEW PERFORMANCE PRODUCTS AT 2016 SEMA SHOW

– Off-Road and Race Enthusiasts Ask Yukon for Three Products: Yukon Delivers – SEATTLE (October 27, 2016) – Yukon Gear & Axle, the performance off-road and racing industry’s leading aftermarket provider of key differential parts and accessories, today announced it will be debuting the company’s first-ever driveshafts for Jeeps and off-road vehicles, an all-new Off-Road… Continue reading YUKON GEAR & AXLE DEBUTS ALL-NEW PERFORMANCE PRODUCTS AT 2016 SEMA SHOW

RUGGED RIDGE EXPANDS LINE OF ELITE DOOR HANDLE INSERTS FEATURE TIRE TREAD INLAY FOR 2007-2016 JEEP WRANGLER

New Inserts in Three Color Variations to Easily Accent the Factory Door Handles on any Jeep JK Suwanee, Ga. (Oct. 26, 2016) – Rugged Ridge®, an industry leading manufacturer of high-quality Jeep®, truck and off-road products, today announced the expansion to its popular line of Elite Door Handle Inserts for 2007-2016 Jeep Wrangler JK / JKU… Continue reading RUGGED RIDGE EXPANDS LINE OF ELITE DOOR HANDLE INSERTS FEATURE TIRE TREAD INLAY FOR 2007-2016 JEEP WRANGLER

Holley Releases New Universal GM LS Turbo Headers From Flowtech

Holley is pleased to announce the release of their all-new Flowtech Universal Turbo Headers for GM LS applications. Flowtech Universal GM LS1/2/6/LSX Turbo headers are ideal for drag racers and hotrod builders. Available in 1-3/4” and 1-7/8” diameters, these versatile 4-to-1-style headers are specifically designed to offer forced induction exhaust solutions for cramped engine compartments. They… Continue reading Holley Releases New Universal GM LS Turbo Headers From Flowtech