RockCrawler.com

Category: Tire/Wheel

  • Yokohama Tire’s Spring Rebate Returns

    Yokohama Tire’s Spring Rebate Returns

    SANTA ANA, CA – (Apr. 1, 2020) – Yokohama Tire’s annual spring rebate promotion is back. From now through April 30, consumers can earn up to $100 in the form of a Yokohama Visa® Prepaid card or a Visa Virtual Account after purchasing a set of four select Yokohama tires.

    “The spring rebate is a great promotion for consumers because it includes a variety of products from our ADVAN®, GEOLANDAR® and AVID® lines,” said Alan Holtschneider, Yokohama’s director of marketing. “It features all our GEOLANDAR tires, including the brand-new GEOLANDAR® G058, which is designed for crossovers, smaller SUVs and minivans, as well as the award-winning GEOLANDAR X-AT™, an extreme all-terrain tire made for pickup trucks, SUVs and Jeeps.”

    Other tires included in the spring rebate are the award-winning ADVAN Apex™, an ultra high-performance tire that has fitments for a large selection of sports cars, high-end performance vehicles and American muscle cars; and the AVID Ascend LX™, an all-season premium touring tire for mainstream passenger cars, minivans and crossovers.

    Tires featured in the spring rebate promotion include:

    $100 Yokohama Visa® Prepaid card or Visa Virtual Account:

    ADVAN Apex®        

    GEOLANDAR X-MT®

    $80 Yokohama Visa® Prepaid card or Visa Virtual Account:  

    GEOLANDAR M/T® G003

    GEOLANDAR X-AT™

    GEOLANDAR X-CV®

    $60 Yokohama Visa® Prepaid card or Visa Virtual Account:

    ADVAN Sport® A/S+

    AVID Ascend GT™

    AVID Ascend LX™

    GEOLANDAR® A/TG015

    GEOLANDAR® C/VG058

    GEOLANDAR® G055

    GEOLANDAR® H/TG056

    The rebate is available at participating Yokohama dealers nationwide and select authorized online dealers.  Details of the promotion can be found at https://yokohamatire.com/promotions.

    About Yokohama Tire Corporation

    Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com or www.yokohamaotr.com.

    Connect with Yokohama Tire Corporation:

    www.facebook.com/yokohamatire

    www.twitter.com/yokohamatc

    www.youtube.com/user/yokohamamotorsports

    www.instagram.com/yokohamatire

    Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

  • Yokohama Tire Sweeps SEMA Show’s ‘Best New Tire’ Awards

    Yokohama Tire Sweeps SEMA Show’s ‘Best New Tire’ Awards

    GEOLANDAR X-AT™ takes first place, ADVAN Apex™ and GEOLANDAR X-CV® earn runner-up awards

    SANTA ANA, CA – (Nov. 5, 2019) – Three “Best New Tire” awards were handed out at the SEMA New Products Award Breakfast in Las Vegas…and Yokohama Tire won them all. Yokohama’s GEOLANDAR X-AT™ extreme all-terrain tire was named the “Best New Tire,” and the ultra-high-performance ADVAN Apex™ and the luxury SUV and crossover GEOLANDAR X-CV® earned runner-up awards.

    The competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty equipment market at the SEMA Show. 

    “Winning a prestigious SEMA New Product Award is a major achievement, but sweeping the category is unprecedented and a testament to the strides we’ve made in terms of our new products,” said Andrew Briggs, Yokohama’s vice president of marketing and product management. “2019 has been a watershed year for Yokohama as we’ve launched nine new consumer tires, including the X-AT, Apex and X-CV. We’re honored that the SEMA judges recognized our new product development and bestowed us with these awards.”

    — GEOLANDAR X-AT: Rugged gets redefined with this extreme all-terrain tire. Designed for pickup trucks, Jeeps and SUVs, the X-AT comes in 27 sizes, ranging from 15 to 22 inches.  From peak to pavement, the latest addition to Yokohama’s GEOLANDAR® lineup delivers it all: ultimate off-road performance without sacrificing any on-road comfort, and a 45,000-mile treadlife warranty. Plus, it includes load range F sizes for heavier carrying capacities and a dual sidewall design, which allows the consumer to choose the appearance they like the best.

    — ADVAN Apex: Yokohama’s decades-long ultra-high-performance (UHP) heritage rolls on with the Apex. Developed for the North American market, the Y-rated Apex is available in 44 sizes, ranging from 17- to 20-inch fitments. The Apex also includes a 25,000-mile limited tread warranty (12,500-mile on staggered fitments). Built upon the legacy of Yokohama’s iconic UHP tires such as the A008, AVS Intermediate, AVS Sport and ADVAN Sport V105, the Apex offers enhanced wet and dry performance, while providing a refined experience for a wide range of sports cars, high-end performance vehicles and American muscle cars.

    — GEOLANDAR X-CV: For luxury SUV and crossover owners, there hasn’t been a lot of choices for replacement tires…until now. Yokohama’s X-CV fills the need with 23 W-speed-rated sizes, covering nearly all 18- to 22-inch luxury SUV/crossover fitments. The X-CV is definitely luxury meets performance – it’s specifically engineered for luxury SUVs and crossovers, and is built for long-lasting, powerful all-season traction and braking.

    About Yokohama Tire Corporation

    Celebrating its 50th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com or www.yokohamaotr.com.

  • NEXEN TIRE ANNOUNCES THE ROADIAN GTX – ALL-NEW CROSSOVER SUV GRAND TOURING TIRE DELIVERING UNMATCHED RELIABILITY AND COMFORT

    NEXEN TIRE ANNOUNCES THE ROADIAN GTX – ALL-NEW CROSSOVER SUV GRAND TOURING TIRE DELIVERING UNMATCHED RELIABILITY AND COMFORT

    — New Roadian GTX Marks the Latest Addition to Its Robust Line of Long-Lasting, High-Performance Tires —

    DIAMOND BAR, Calif., (Nov. 5, 2019) — Nexen Tire America, Inc. announced the global debut of the all-new Roadian GTX grand-touring tire at this year’s Specialty Equipment Manufacturing Association (SEMA) Show. The highly anticipated Roadian GTX encompasses all the company’s latest technological advances in tire development and manufacturing and will cater to the small crossover- and midsize-SUV segments. Nexen set out to develop one of the most competitive tier-one tire solutions available on the CUV/SUV market today understanding that durability, ride comfort and affordability are at the forefront of consumer’s needs. The crossover and midsize-SUV vehicle segment is one of the fastest-growing automotive segments in the U.S. and the Roadian GTX tire gives drivers a top-tier, high-performance tire solution at an affordable price.

    Now more than ever, consumers are more particular when selecting tires, demanding longer tread life and top-tier mileage warranties. The all-new Roadian GTX offers a segment-leading 70,000-mile warranty in addition to 36-months of roadside assistance. The Roadian GTX is available for more than 90% of the most popular CUV/SUV OEM tire sizes in the market today, and like many of Nexen’s existing tires — such as the Roadian MTX Xtreme off-road tire — the Roadian GTX is backed by the same 45-day or 500-mile money back guarantee trial.

    Specifications of the all-new Roadian GTX grand-touring all-season tire include:

    • 680 A A U.T.Q.G. treadwear rating
    • Available in more than 34 sizes
    • Sizes range from 17- to 22-inches
    • Speed rating H, V & W available
    • Top-tier 70,000-mile warranty
    • 36-month roadside assistance

    “Crossovers and mid-size SUVs are dominating the new and used car markets and we at Nexen Tire know these drivers need a top-tier tire solution at an affordable price point. That is why we developed the Roadian GTX,” said John Hagan, executive vice president of sales for Nexen Tire America, Inc. “Many families rely on a single vehicle for all their transportation needs, which causes additional mileage and the need for more tread life out of tires. The Roadian GTX not only delivers incredible tread life, it also provides superior ride-quality and overall reliability.”

    For more information or to arrange a demo of the Roadian GTX at SEMA, please contact media@nexentireusa.com.

    About Nexen Tire: Inspired by Nexen’s global family of drivers to engineer superior performing tires – from championship-winning Formula DRIFT drivers, rock-climbing off-road enthusiasts to everyday commuters – Nexen Tire utilizes proprietary technology and the highest quality standards in the industry to guarantee world-class products backed by unrivaled customer support for the life of each tire. As a worldwide leader in high-performance, passenger, SUV / light truck and winter offerings, the company is second-to-none in research, development and state-of-the-art manufacturing. And as part of a select group of tire manufacturers worldwide that are specified as standard fitment on original equipment vehicles, Nexen delivers premium products at a sensible price.


  • Yokohama Tire Delivers Ultimate Off-road Performance and Comfort with the All-new GEOLANDAR X-AT™

    Yokohama Tire Delivers Ultimate Off-road Performance and Comfort with the All-new GEOLANDAR X-AT™

    SANTA ANA, CA. – (May 28, 2019) – Rugged gets redefined with Yokohama Tire’s new GEOLANDAR X-AT™extreme all-terrain tire. Designed for pickup trucks, Jeeps and SUVs, the X-AT goes on sale July 1 with 27 sizes planned, ranging from 15 to 22 inches.   

    “The GEOLANDAR X-AT delivers it all,” said Bob Abram, Yokohama’s senior manager of product planning. “It offers ultimate off-road performance without sacrificing any on-road comfort, making it a great performance upgrade for a variety of pick-up trucks and SUVs, no matter how or where they’re driven.”

    Abram added the X-AT is backed by a 45,000-mile limited treadwear warranty and will include load range F sizes for heavier carrying capacities.  Plus, it features a dual sidewall design, which allows the consumer to choose the appearance they like the best. “With the GEOLANDAR X-AT, Yokohama now has one of the most complete light truck tire lineups in the market.”

    Benefits for the GEOLANDAR X-AT include:

    — Gripping off-road traction is achieved by dynamic, large shoulder blocks that are varied in length to create a biting edge and promote mud- and stone-ejection. Also, the angular center blocks provide extra strength and grip.

    — Off-road durability and improved puncture resistance are assured thanks to Yokohama’s GEO-SHIELD™technology, which features multiple sidewall plies, a high turn-up carcass and a full nylon cap.

    — Long tread life is a lock with Yokohama’s new HD2 compound. It’s made of a special triple-polymer blend engineered for reliable long tread life and impressive cut- and chip-resistance.

    — A quiet, comfortable ride is guaranteed due to the zig-zag grooves that interrupt airflow to limit pattern and road noise.

    About Yokohama Tire Corporation

    Celebrating its 50th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com orwww.yokohamaotr.com.

    Connect with Yokohama Tire Corporation:

    www.facebook.com/yokohamatire

    www.twitter.com/yokohamatc

    www.youtube.com/user/yokohamamotorsports

    www.instagram.com/yokohamatire

    Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

  • Yokohama Tire’s GEOLANDAR X-MT™ Wins Red Dot Award

    Yokohama Tire’s GEOLANDAR X-MT™ Wins Red Dot Award

    SANTA ANA, CA – (Apr. 24, 2019) – Yokohama Tire’s rugged GEOLANDAR X-MT™ has earned an esteemed 2019 Red Dot award in the Product Design category.

    This is the second major award the X-MT has garnered: it received the GOOD DESIGN award in December.

    The X-MT is available in 15 sizes, from 17-inch to 24-inch rim diameters with outside diameters up to 40 inches. The extreme mud terrain tire has a tenacious grip and killer looks, along with outstanding treadwear and on-road handling to provide consumers – from rock-crawlers to truck enthusiasts – an exceptional balance of performance and value.

    “We’re very proud of the GEOLANDAR X-MT and extremely honored to win the Red Dot award,” said Andrew Briggs, Yokohama’s vice president of marketing and product management.

    The Red Dot award appraises the best products created every year. According to their motto: “In search of good design and innovation,” the jury evaluates the entries and only awards a Red Dot to products that win them over with their high design quality. The evaluation process is based on various judging criteria, including degree of innovation, functionality, formal quality, ergonomics, durability, symbolic and emotional content, product periphery, self-explanatory quality and ecological compatibility.

    About Yokohama Tire Corporation

    Celebrating its 50th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com orwww.yokohamaotr.com.

    Connect with Yokohama Tire Corporation:

    www.facebook.com/yokohamatire

    www.twitter.com/yokohamatc

    www.youtube.com/user/yokohamamotorsports

    www.instagram.com/yokohamatire

    Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

  • Yokohama Tire Rolls Out New GEOLANDAR X-CV™

    Yokohama Tire Rolls Out New GEOLANDAR X-CV™

    Next-level tire designed for growing luxury SUV/crossover market

    SANTA ANA, CA – (Apr. 1, 2019) – For luxury SUV and crossover owners, there hasn’t been a lot of choices for replacement tires…until now. Yokohama Tire’s new GEOLANDAR X-CV™ fills the need with 23 W-speed-rated sizes, covering nearly all 18- to 22-inch luxury SUV/crossover fitments.  The tire is now on sale in the U.S.

    “The X-CV is definitely luxury meets performance,” said Bob Abram, Yokohama’s senior manager of product planning.  “It’s specifically engineered for luxury SUVs and crossovers, and is built for long-lasting, powerful all-season traction and braking.”

    Benefits of the GEOLANDAR X-CV include:

    — Powerful braking is insured with an asymmetric tread pattern that is coupled with 2D and 3D sipes for reliable, short-stopping distance in wet and wintery conditions.

    — Long-lasting treadlife is achieved via a wide, flat construction profile that provides a rectangular contact patch that evenly distributes stresses for long, even wear.

    — Precise handling comes from the reinforced shoulder and two centers rib that enhance stability and dry handling.

    — A hush-quiet ride is accomplished by a staggered tread pattern in a five-block sequence which reduces pattern and road noise.

    About Yokohama Tire Corporation

    Celebrating its 50th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com orwww.yokohamaotr.com.

    Connect with Yokohama Tire Corporation:

    www.facebook.com/yokohamatire

    www.twitter.com/yokohamatc

    www.youtube.com/user/yokohamamotorsports

    www.instagram.com/yokohamatire

    Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.