• BFGoodrich Racers Dominate 50th MINT 400

    As first-time title sponsor, BFGoodrich Tires lands nine class wins, including top six overall

    LAS VEGAS, March 13, 2018 — BFGoodrich® Tires celebrated the 50th anniversary of the MINT 400 with a podium sweep amidst its first title sponsorship of the storied race. (more…)

  • FOX Puts up $10k Purse to the Overall Winner of The 2018 Mint 400

    The FOX Proving Grounds returns to The Great American Off-Road Race

    The Mint 400 today announced FOX has returned as a supporting sponsor of the 2018 BFGoodrich Tires Mint 400 powered by Monster Energy. FOX designs and develops high performance shock absorbers and suspension products, offering the same technology designed to withstand the extreme conditions of off-road racing in a complete line of bolt-on, direct replacement shocks for your daily driver or UTV.

    For the 6th consecutive year, FOX is putting up ten thousand dollars for the overall winner on FOX shocks. Additionally, the FOX Proving Grounds returns as the ultimate proving grounds in one of the toughest and most challenging sections of The Mint 400 race course. 

    FOX athletes have won the last five Mint 400 races overall – Rob MacCachren (2018), Justin Lofton (2017), Justin Lofton (2016), Andy McMillin (2014) and Bryce Menzies (2013). In the first Best in the Desert race of the year, Andy McMillin took home the overall win at the Parker 425. FOX also has swept all EMC and King of the Hammers races this year, with the major KOH win coming from Jason Scherer.

    “FOX’s continued support for The Mint 400 has been instrumental in our growth.  Without brands like FOX, we simply can’t do what we do.  FOX has been in the shock game for over four decades and is a great example of a company that created a product specific to off-road racing and took it mainstream. Taking the overall win the last five years really proves their dominance in the sport,” commented Matt Martelli, Mint 400 CEO.

    FOX has also stepped up to give each winner of the Method Race Wheels Pit Crew Challenge a set of Performance Series 2.0 Smooth Body IFP direct replacement shocks for trucks or SUV’s.

    FOX will be giving away two Traxxas RC cars at Contingency on Thursday, March 8th & Friday, March 9th so come by and see FOX’s line of products on Fremont St. East and at the official Primm Valley Mint 400 Start/Finish Line in Primm, NV on Saturday, March 10th.

    ABOUT FOX FACTORY HOLDING CORP. (NASDAQ:FOXF)
    Headquartered in Scotts Valley, CA, FOX designs and manufactures high-performance suspension products primarily for mountain bikes, side-by-side vehicles, on-road and off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, and motorcycles. For more than three decades, FOX’s team of enthusiasts and professional athletes has been improving vehicle performance through a unique commitment to redefining ride dynamics.

    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400! 

    About Mad Media
    Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.

  • DEI Introduces Boom Mat® Flex Damping Material

    Easy to Apply and Flexible for Hard to Fit Areas

    Avon Lake, Ohio (March 5, 2018)…Boom Mat® damping material has long been used to reduce vibration and noise while providing insulation to protect against extreme heat and cold.  Boom Mat Flex is pliable enough to be used anywhere in a vehicle, even in areas with tight curves that are the most challenging. Unlike Boom Mat Aluminum, Boom Mat Flex easily conforms to odd shapes and tighter bends making it ideal to use inside wheel wells, fenders or around tubing and pipes. (more…)

  • The 5th Annual Rugged Radio Driver Meet and Greet Returns to The Mint 400

    Come meet the racers of The Great American Off-Road Race!

    What: 5th Annual Rugged Radios Driver Meet and Greet
    WhenThursday, March 8th from 5:00PM-9:30PM
    Where: 9th and Fremont (Inside the Pit Crew Challenge Lot)
    Who: The Racers of The Mint 400

    For the fifth consecutive year, the Rugged Radios Driver Meet and Greet is back!  Rugged Radios is hosting the official Mint 400 Meet & Greet session Thursday night in the Pit Crew Challenge lot on 9th and Fremont beginning at 5:00pm.  The Meet & Greet is open to ALL teams and drivers competing in the 2018 BFGoodrich Tires powered by Monster Energy.

    Fans, come meet the racers of The Mint 400 and get personal autographs and photos with your favorite driver, and more! Come experience the history and excitement of The Mint 400 as we build up to the most spectacular off-road race in North America. Bigger, badder and better than ever! The Rugged Radios Meet & Greet will be happening Thursday night inside the Pit Crew Challenge Lot (9th and Fremont) and is open to the public. Come for the autographs, Pit Crew Challenge, and Miss Mint competition! 

    “Rugged Radios has been such a huge supporter of The Mint 400 directly through our racers.  We’re now entering the fifth year in the Mint 400 Meet & Greet and each year it gets bigger and bigger.  It’s important to me that events like this are celebrated at The Mint 400, where fans can interact with and meet the racers of The Great American Off-Road Race!” commented Mint 400 CEO, Matt Martelli. 
     
    About The Mint 400
    Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400! 
     
    About Mad Media
    Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.
  • Toyota Returns for 10th Season As Official Truck of LOORS in 2018

    CORONA, CA. (February 21, 2018) – When the Lucas Oil Off-Road Racing Series made its debut in 2009, it did so with the full support of Toyota, whose American-built Toyota trucks return in 2018 as the series’ Official Truck’.

    (more…)

  • RUGGED RIDGE ANNOUNCES NEW 2018 JEEP WRANGLER JL EXTERIOR ACCESSORIES

    Stylish Aluminum Wheels and Spartacus Bumper Top the List of Newly Available Accents for the 2018 Jeep Wrangler

    Suwanee, Ga. (February 13, 2018) – Rugged Ridge®, a leading manufacturer of high-quality Jeep®, truck and off-road parts and accessories, today announced the release of several new products for fitment on the  all-new 2018 Jeep Wrangler JL models. (more…)