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Tag: Yokohama Tire Corporation

Yokohama Tire Delivers Ultimate Off-road Performance and Comfort with the All-new GEOLANDAR X-AT™

SANTA ANA, CA. – (May 28, 2019) – Rugged gets redefined with Yokohama Tire’s new GEOLANDAR X-AT^™extreme all-terrain tire. Designed for pickup trucks, Jeeps and SUVs, the X-AT goes on sale July 1 with 27 sizes planned, ranging from 15 to 22 inches.

“The GEOLANDAR X-AT delivers it all,” said Bob Abram, Yokohama’s senior manager of product planning. “It offers ultimate off-road performance without sacrificing any on-road comfort, making it a great performance upgrade for a variety of pick-up trucks and SUVs, no matter how or where they’re driven.”

Abram added the X-AT is backed by a 45,000-mile limited treadwear warranty and will include load range F sizes for heavier carrying capacities. Plus, it features a dual sidewall design, which allows the consumer to choose the appearance they like the best. “With the GEOLANDAR X-AT, Yokohama now has one of the most complete light truck tire lineups in the market.”

Benefits for the GEOLANDAR X-AT include:

— Gripping off-road traction is achieved by dynamic, large shoulder blocks that are varied in length to create a biting edge and promote mud- and stone-ejection. Also, the angular center blocks provide extra strength and grip.

— Off-road durability and improved puncture resistance are assured thanks to Yokohama’s GEO-SHIELD^™technology, which features multiple sidewall plies, a high turn-up carcass and a full nylon cap.

— Long tread life is a lock with Yokohama’s new HD2 compound. It’s made of a special triple-polymer blend engineered for reliable long tread life and impressive cut- and chip-resistance.

— A quiet, comfortable ride is guaranteed due to the zig-zag grooves that interrupt airflow to limit pattern and road noise.

About Yokohama Tire Corporation

Celebrating its 50^th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com orwww.yokohamaotr.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatire

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

May 31, 2019
Yokohama Tire Extends Partnership with Canyonlands Jeep Adventures

SANTA ANA, CA – (Apr. 29, 2019) – The off-road partnership between Yokohama Tire and Canyonlands Jeep Adventures keeps rolling. Yokohama has extended its decade-long relationship with the Moab, Utah-based company that offers off-roading enthusiasts a chance to hit picturesque trails in Jeeps riding on Yokohama’s durable, all-terrain GEOLANDAR^® tires.

“We’ve been extremely happy working with Canyonlands,” said Alan Holtschneider, Yokohama’s director of marketing. “Whether it’s a tire launch, a dealer event or taking enthusiasts down scenic trail rides, Canyonlands and their fleet of 22 Jeeps are exceptional. They are in the heart of Moab, which is a great place for consumers to experience our GEOLANDAR tires’ off-road performance for themselves.”

“We’ve been relying on the Yokohama GEOLANDAR tires for over 10 years,” said Jason Taylor, owner of Canyonlands Jeep Adventures. “Moab is known as a 4×4 Mecca and has some of the harshest trail conditions in the world. GEOLANDAR tires have given us the confidence to send our Jeeps out into the backcountry knowing that our customers are using the best possible tires on the market. Our partnership with Yokohama is very exciting and we are looking forward to working with Yokohama to help expand the GEOLANDAR market.”

About Yokohama Tire Corporation

Celebrating its 50^th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com orwww.yokohamaotr.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatire

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

About Canyonlands Jeep Adventures

Founded by owner Jason Taylor in 2004, Canyonlands Jeep Adventures offers high-quality vehicles that allow people to get into some of the most spectacular and remote places in the United States in comfort. Located in Moab, Utah near Arches and Canyonlands National Parks, Canyonlands has grown into the largest off-road jeep rental company in the western states during the past 15 years. For more information, visithttps://canyonlandsjeep.com/.

May 1, 2019
Yokohama Tire’s GEOLANDAR X-MT™ Wins Red Dot Award

SANTA ANA, CA – (Apr. 24, 2019) – Yokohama Tire’s rugged GEOLANDAR X-MT^™ has earned an esteemed 2019 Red Dot award in the Product Design category.

This is the second major award the X-MT has garnered: it received the GOOD DESIGN award in December.

The X-MT is available in 15 sizes, from 17-inch to 24-inch rim diameters with outside diameters up to 40 inches. The extreme mud terrain tire has a tenacious grip and killer looks, along with outstanding treadwear and on-road handling to provide consumers – from rock-crawlers to truck enthusiasts – an exceptional balance of performance and value.

“We’re very proud of the GEOLANDAR X-MT and extremely honored to win the Red Dot award,” said Andrew Briggs, Yokohama’s vice president of marketing and product management.

The Red Dot award appraises the best products created every year. According to their motto: “In search of good design and innovation,” the jury evaluates the entries and only awards a Red Dot to products that win them over with their high design quality. The evaluation process is based on various judging criteria, including degree of innovation, functionality, formal quality, ergonomics, durability, symbolic and emotional content, product periphery, self-explanatory quality and ecological compatibility.

About Yokohama Tire Corporation

Celebrating its 50^th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com orwww.yokohamaotr.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatire

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

May 1, 2019
Yokohama Tire Rolls Out New GEOLANDAR X-CV™

Next-level tire designed for growing luxury SUV/crossover market

SANTA ANA, CA – (Apr. 1, 2019) – For luxury SUV and crossover owners, there hasn’t been a lot of choices for replacement tires…until now. Yokohama Tire’s new GEOLANDAR X-CV^™ fills the need with 23 W-speed-rated sizes, covering nearly all 18- to 22-inch luxury SUV/crossover fitments. The tire is now on sale in the U.S.

“The X-CV is definitely luxury meets performance,” said Bob Abram, Yokohama’s senior manager of product planning. “It’s specifically engineered for luxury SUVs and crossovers, and is built for long-lasting, powerful all-season traction and braking.”

Benefits of the GEOLANDAR X-CV include:

— Powerful braking is insured with an asymmetric tread pattern that is coupled with 2D and 3D sipes for reliable, short-stopping distance in wet and wintery conditions.

— Long-lasting treadlife is achieved via a wide, flat construction profile that provides a rectangular contact patch that evenly distributes stresses for long, even wear.

— Precise handling comes from the reinforced shoulder and two centers rib that enhance stability and dry handling.

— A hush-quiet ride is accomplished by a staggered tread pattern in a five-block sequence which reduces pattern and road noise.

About Yokohama Tire Corporation

Celebrating its 50^th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com orwww.yokohamaotr.com.

Connect with Yokohama Tire Corporation:

www.facebook.com/yokohamatire

www.twitter.com/yokohamatc

www.youtube.com/user/yokohamamotorsports

www.instagram.com/yokohamatire

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

April 12, 2019
First Look: Yokohama GEOLANDAR X-MT
How many times have you been wheeling in the past 10 years and noticed someone on Yokohama GEOLANDAR tires? Never? The GEOLANDAR line was popular in the 80’s and 90s…but all but vanished from the offroad enthusiast market.

On July 1, 2018, that’s going to change.

I was invited to attend the media release of the new Yokohama GEOLANDAR X-MT G005 series at Johnson Valley CA, home of the famous Hammers trails. This area is well known for its brutal terrain and challenging wheeling. What better location to put this new Extreme Mud Terrain tire through its paces.

The GEOLANDAR X-MT boasts a highly aggressive tread pattern, excellent for rocks, sand, dirt and mud. It’s built to contend one on one with the other kings of the rock crawling market, including the BFGoodrich Krawler. Our test mules ran the 40×13.50R17LT size on a variety of built rigs. I piloted the well-known GenRight Terremoto with Tony Pellegrino keeping a close eye on me…from the back seat <wink>

Our test covered much of the GenRight KOH Experience course. The GEOLANDER X-MT tires handled every mistake I made…carrying too much speed into a washout, tagging rocks, missing turns and taking optional lines, and generally just overdriving my skillset (I’m a crawler, and 600+ horsepower and suspension to match shows my driving weaknesses). The GEOLANDAR X-MT didn’t care…traction was excellent, directional stability pulled me back on the lines easily, and the tires found plenty of traction when I failed to read lines on the rocky climbs. Honestly, they almost made me look like I knew what I was doing.

We tested in the 8-10 psi range…the tires easily wrapped around obstacles and found traction. The high void ratio allowed the X-MT lugs to hold onto edges and pull the tire up and over. That same open design allowed them to excel in the sand, similar to a paddle tire. Sidehills were no issue either, the center tread design helped control any issues there.

The new GEOLANDAR X-MT boasts the following:
- Open design tread blocks, designed to offer optimal traction, controlled crawling and easy self-cleaning…combined with aggressive sidewall and shoulder lugs, they should offer excellent sidewall protection
- Triple-density polymer compound for long wear and cut resistance
- New GEO-SHIELD construction with a 3-ply construction and extra thick sidewalls
- Computerized tread pattern to minimize noise and maximize comfort for those trips between trailheads
Testing was with the 40×13.50R17 and Yokohama is keeping them big for the GEOLANDAR X-MT. Available sizes will cover 17-20 inch wheels and 35-40 inch diameters…and yes, there are 42’s coming. Also coming are 38″ and 40″ tires for 22″ and 24″ wheels. Stickys?? YES…but availability may be limited initially to the race programs.

I was impressed with what Yokohama brought to the terrain, and look forward to seeing them hit the market and the enthusiasts. Watch for the new GEOLANDAR X-MT on the trails and I suspect you’ll be impressed as well.

A week after this photo was taken, Cameron Harris placed first at the Old School Rock Crawl in Legends Class with his Yokohama GEOLANDER X-MT tires….congratulations!

The GEOLANDER X-MT tires made short work of every obstacle.

Yes, there is some serious void ratio on the X-MT’s
June 29, 2018
Travis Pastrana and David Donohue Climb to Victory on Yokohama Tires in the ‘Race to the Clouds’

Pastrana, on ADVAN A052^™ street tires, takes the inaugural Porsche Cayman GT4 Clubsport Pikes Peak Hill Climb Trophy by Yokohama; Donohue wins Time Attack 1 on ADVAN A005^™ slick tires

SANTA ANA, CA. – (June 26, 2018) –Yokohama Tire’s successful return to the Broadmoor Pikes Peak International Hill Climb was highlighted by the inaugural running of the Porsche Cayman GT4 Clubsport Pikes Peak Hill Climb Trophy by Yokohama and victory in the Time Attack 1 class. Travis Pastrana took the win in the Porsche Cayman GT4 Clubsport class on ADVAN A052^™ street tires, while David Donohue captured the win in Time Attack 1 on ADVAN A005 racing slicks. (more…)

June 26, 2018