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  • Yokohama Tire Delivers Ultimate Off-road Performance and Comfort with the All-new GEOLANDAR X-AT™

    Yokohama Tire Delivers Ultimate Off-road Performance and Comfort with the All-new GEOLANDAR X-AT™

    SANTA ANA, CA. – (May 28, 2019) – Rugged gets redefined with Yokohama Tire’s new GEOLANDAR X-AT™extreme all-terrain tire. Designed for pickup trucks, Jeeps and SUVs, the X-AT goes on sale July 1 with 27 sizes planned, ranging from 15 to 22 inches.   

    “The GEOLANDAR X-AT delivers it all,” said Bob Abram, Yokohama’s senior manager of product planning. “It offers ultimate off-road performance without sacrificing any on-road comfort, making it a great performance upgrade for a variety of pick-up trucks and SUVs, no matter how or where they’re driven.”

    Abram added the X-AT is backed by a 45,000-mile limited treadwear warranty and will include load range F sizes for heavier carrying capacities.  Plus, it features a dual sidewall design, which allows the consumer to choose the appearance they like the best. “With the GEOLANDAR X-AT, Yokohama now has one of the most complete light truck tire lineups in the market.”

    Benefits for the GEOLANDAR X-AT include:

    — Gripping off-road traction is achieved by dynamic, large shoulder blocks that are varied in length to create a biting edge and promote mud- and stone-ejection. Also, the angular center blocks provide extra strength and grip.

    — Off-road durability and improved puncture resistance are assured thanks to Yokohama’s GEO-SHIELD™technology, which features multiple sidewall plies, a high turn-up carcass and a full nylon cap.

    — Long tread life is a lock with Yokohama’s new HD2 compound. It’s made of a special triple-polymer blend engineered for reliable long tread life and impressive cut- and chip-resistance.

    — A quiet, comfortable ride is guaranteed due to the zig-zag grooves that interrupt airflow to limit pattern and road noise.

    About Yokohama Tire Corporation

    Celebrating its 50th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com orwww.yokohamaotr.com.

    Connect with Yokohama Tire Corporation:

    www.facebook.com/yokohamatire

    www.twitter.com/yokohamatc

    www.youtube.com/user/yokohamamotorsports

    www.instagram.com/yokohamatire

    Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

  • American Powertrain Adds XL Wide Universal Crossmember to the X-Factor Line

    American Powertrain Adds XL Wide Universal Crossmember to the X-Factor Line

    Cookeville, TN, May 13, 2019 – American Powertrain has now added XL Wide Universal Crossmembers to their X-Factor product offerings. This new X-Factor crossmember, available in silver or black, adjusts from 40″-46″ wide for wider full frame cars and trucks. The crossmember fits Tremec 5-speeds T-5, TKO and all Tremec 6-speeds using a GM mount. 

    Made in the USA using modular construction, this X-Factor crossmember is constructed from steel and aluminum making them incredibly light, exceedingly strong, and perfect for street or track applications. Each model is adjustable to fit a wide range of transmissions and vehicles. All X-Factor crossmembers come with a lifetime warranty against breakage.

    American Powertrain, a TREMEC Elite Distributor located in Cookeville, TN, manufacturers and sells ProFit modern overdrive transmission systems, Science Friction clutches and flywheels, Hydramax hydraulic clutch systems, X-Factor crossmembers and thousands of powertrain accessories for muscle, sports, street rod and race cars.   For more information, visit American Powertrain at americanpowertrain.com, watch this video, or call 931.646.4836.

    ABOUT AMERICAN POWERTRAIN™
    American Powertrain™     exists to help muscle car owners equip their cars with modern drivetrain technology, offering overdrive transmission systems, hydraulic clutch kits and a wide range of drivetrain related parts from diff to block. Since American Powertrain opened for business, we have quickly become the world’s largest TREMEC dealer. Our installation parts and systems are proudly made right here in America for unmatched quality. Our staff of highly experienced enthusiasts has years of experience helping car owners and builders make the right drivetrain choices.

  • Yokohama Tire Extends Partnership with Canyonlands Jeep Adventures

    Yokohama Tire Extends Partnership with Canyonlands Jeep Adventures

    SANTA ANA, CA – (Apr. 29, 2019) – The off-road partnership between Yokohama Tire and Canyonlands Jeep Adventures keeps rolling. Yokohama has extended its decade-long relationship with the Moab, Utah-based company that offers off-roading enthusiasts a chance to hit picturesque trails in Jeeps riding on Yokohama’s durable, all-terrain GEOLANDAR® tires.

    “We’ve been extremely happy working with Canyonlands,” said Alan Holtschneider, Yokohama’s director of marketing. “Whether it’s a tire launch, a dealer event or taking enthusiasts down scenic trail rides, Canyonlands and their fleet of 22 Jeeps are exceptional. They are in the heart of Moab, which is a great place for consumers to experience our GEOLANDAR tires’ off-road performance for themselves.”

    “We’ve been relying on the Yokohama GEOLANDAR tires for over 10 years,” said Jason Taylor, owner of Canyonlands Jeep Adventures. “Moab is known as a 4×4 Mecca and has some of the harshest trail conditions in the world. GEOLANDAR tires have given us the confidence to send our Jeeps out into the backcountry knowing that our customers are using the best possible tires on the market. Our partnership with Yokohama is very exciting and we are looking forward to working with Yokohama to help expand the GEOLANDAR market.”

    About Yokohama Tire Corporation

    Celebrating its 50th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com orwww.yokohamaotr.com.

    Connect with Yokohama Tire Corporation:

    www.facebook.com/yokohamatire

    www.twitter.com/yokohamatc

    www.youtube.com/user/yokohamamotorsports

    www.instagram.com/yokohamatire

    Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

    About Canyonlands Jeep Adventures

    Founded by owner Jason Taylor in 2004, Canyonlands Jeep Adventures offers high-quality vehicles that allow people to get into some of the most spectacular and remote places in the United States in comfort. Located in Moab, Utah near Arches and Canyonlands National Parks, Canyonlands has grown into the largest off-road jeep rental company in the western states during the past 15 years.  For more information, visithttps://canyonlandsjeep.com/.

  • Trail Runner Restraints from MasterCraft Safety

    Trail Runner Restraints from MasterCraft Safety

    TRAIL RUNNER RESTRAINTS

    MasterCraft Safety introduces its new Trail Runner Restraints, in three colors, Red, Blue, and Black. Designed for recreational off-road use in Jeeps, 4X4’s, and UTV’s, they feature OEM grade, 2” webbing with automotive style push-button buckles for easy fastening. Shoulders are integrated onto the lap belts making the restraints even easier to use. Available in bolt-in, and snap-in end configurations. Not for competition use.

    MasterCraft Safety Trail Runner Restraints are an innovative easy to use solution for those looking for increased containment and security, while remaining easy to use. An easy to use OEM-style push-button buckle, and simple intuitive adjusters make for the upmost ease of use. Trail Runner restraints are available in three colors to match a variety of interior color schemes. The provided ends come in two types…bolt-in for applications where mounting tabs and most OEM mounts are used, and Snap-In for those applications that utilize eye-bolts. The ends are also adjustable for length, and can be removed for wrap-around applications. Optional sewn-in shoulder pads are available for an additional $29.95 per set. Note: a shoulder height cross-bar is mandatory for proper shoulder restraint mounting.

    Bolt-In: $99.95 each. Snap-In $104.95 each.

    HEAD REST GRAB HANDLE

    Manufactured from 1-inch polyester webbing for strength and durability. The 5-inch Thermo-Press handle does not collapse in your hand. Easy to install hook and loop enclousure. Available in Black Only.
    $19.95

    GRAB HANDLES

    Sure, there are lots grab handles out there to choose from. But when you really need it, wouldn’t you rather know your grab handle was manufactured by the same company that has provided racing seats and driver restraints to off-road racers for over 30 years, and who has built their reputation on safety and quality? We thought so.

    MasterCraft’s Grab Handles are manufactured from 1.5 nylon webbing for strength and durabilty. 5″ Thermo-Press handle does not collapse on your hand.

    Starting at $19.95

  • Yokohama Tire’s GEOLANDAR X-MT™ Wins Red Dot Award

    Yokohama Tire’s GEOLANDAR X-MT™ Wins Red Dot Award

    SANTA ANA, CA – (Apr. 24, 2019) – Yokohama Tire’s rugged GEOLANDAR X-MT™ has earned an esteemed 2019 Red Dot award in the Product Design category.

    This is the second major award the X-MT has garnered: it received the GOOD DESIGN award in December.

    The X-MT is available in 15 sizes, from 17-inch to 24-inch rim diameters with outside diameters up to 40 inches. The extreme mud terrain tire has a tenacious grip and killer looks, along with outstanding treadwear and on-road handling to provide consumers – from rock-crawlers to truck enthusiasts – an exceptional balance of performance and value.

    “We’re very proud of the GEOLANDAR X-MT and extremely honored to win the Red Dot award,” said Andrew Briggs, Yokohama’s vice president of marketing and product management.

    The Red Dot award appraises the best products created every year. According to their motto: “In search of good design and innovation,” the jury evaluates the entries and only awards a Red Dot to products that win them over with their high design quality. The evaluation process is based on various judging criteria, including degree of innovation, functionality, formal quality, ergonomics, durability, symbolic and emotional content, product periphery, self-explanatory quality and ecological compatibility.

    About Yokohama Tire Corporation

    Celebrating its 50th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com orwww.yokohamaotr.com.

    Connect with Yokohama Tire Corporation:

    www.facebook.com/yokohamatire

    www.twitter.com/yokohamatc

    www.youtube.com/user/yokohamamotorsports

    www.instagram.com/yokohamatire

    Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

  • Rugged Ridge Expands Its C3 Cargo Area Protection Line To Include The 2018-2019 Wrangler JL 2-Door

    Rugged Ridge Expands Its C3 Cargo Area Protection Line To Include The 2018-2019 Wrangler JL 2-Door

    Versatile C3 Cargo Cover Protects Carpet & Interior Trim

    Suwanee, Ga. (April 9, 2019) – Rugged Ridge®, a Truck Hero Inc. company and leading manufacturer of high-quality Jeep®, truck and off-road part and accessories, today announced the release of a new C3 Cargo Cover, designed specifically to protect the interior of 2018-2019 Jeep Wrangler JL 2-Door models. 

    The C3 Cargo Cover by Rugged Ridge provides complete and configurable cargo area protection for today’s Jeep enthusiasts. Its innovative design allows for expanded coverage when the rear passenger seat is folded down for greater versatility. Additionally, an integrated tailgate flap folds outward to cover the gap between the rear bumper and the body for easy loading and unloading.

    Constructed of durable, water-resistant woven ballistic fabric, the C3 Cargo Cover adds a protective barrier throughout the entire cargo area. Not only does it protect the carpet but the C3 Cargo Cover also covers interior trim pieces, alleviating premature wear and reducing the potential for damage.

    The cover also creates an ideal containment area for canine Jeepers, with an easy-to-clean surface perfect for withstanding abrasions and muddy paws.

    The Rugged Ridge C3 Cargo Area Cover for 18-19 Wrangler JL 2-Door models is backed by an industry-leading five-year limited warranty. Rugged Ridge products are available online and through select Jeep and off-road parts & accessories retailers nationwide.

    For more information on this, or any of Rugged Ridge’s complete line of high-quality Jeep and off-road products, or to find an approved retailer, please contact Rugged Ridge directly at 770-614-6101 or visit www.RuggedRidge.com.

    Part No.DescriptionMSRP
    13260.14C3 Cargo Cover; 18-19 Jeep Wrangler JL, 2 Door$199.99

    ABOUT OMIX-ADA, INC.

    Omix-ADA®, Inc. is the world’s largest independent manufacturer and wholesaler of Jeep®, truck and off-road parts, accessories and floor liners. For two decades, Omix-ADA has designed, tested and manufactured more than 20,000 of the highest quality restoration and replacement parts and accessories. The Omix-ADA family of brands, Rugged Ridge® and Alloy USA®, are distributed throughout the USA and in more than 90 countries worldwide. For more information, please call Omix-ADA, headquartered in Suwanee, GA at 770-614-6101 or visit http://www.omix-ada.com.  

    Omix-ADA is a subsidiary of Truck Hero whose product offering includes: hard and soft truck bed covers, truck caps, bed liners, floor liners, steps, suspension kits, Jeep® parts and off-road accessories. Truck Hero’s industry leading family of brands includes Advantage, A.R.E., BAK, BedRug, Extang, Husky Liners, N-FAB, Omix-ADA, Retrax, Rugged Liner, Rugged Ridge, Superlift, TruXedo, UnderCover and an online retailer, RealTruck. Jeep® is a registered trademark of FCA USA LLC.