Tag: Yokohama Tire Corporation

Yokohama Tire Releasing 7 Tire Tips Videos During Tire Safety Week

Informative consumer-focused videos will feature Team Yokohama members such as Travis Pastrana SANTA ANA, CA. – (Aug. 27, 2020) – Yokohama Tire is releasing seven educational videos in conjunction with The U.S. Tire Manufacturers Association’s (USTMA) annual Tire Safety Week, August 31-September 6. Every day during Tire Safety Week, Yokohama will release one episode of… Continue reading Yokohama Tire Releasing 7 Tire Tips Videos During Tire Safety Week

Yokohama Tire Names Two New Off-road Drivers for the 2020 Season

Justin Lofton (Trophy Truck) and Levi Shirley (Ultra4 4400 class) will compete on purpose-built GEOLANDAR® M/T-Spec R race tires SANTA ANA, CA – (Jan. 22, 2020) – Two new drivers are part of Yokohama Tire’s 2020 off-road racing roster. Three-time Mint 400 winner Justin Lofton is Yokohama’s new Trophy Truck driver and Levi Shirley is taking… Continue reading Yokohama Tire Names Two New Off-road Drivers for the 2020 Season

Yokohama Tire Sweeps SEMA Show’s ‘Best New Tire’ Awards

GEOLANDAR X-AT™ takes first place, ADVAN Apex™ and GEOLANDAR X-CV® earn runner-up awards SANTA ANA, CA – (Nov. 5, 2019) – Three “Best New Tire” awards were handed out at the SEMA New Products Award Breakfast in Las Vegas…and Yokohama Tire won them all. Yokohama’s GEOLANDAR X-AT™ extreme all-terrain tire was named the “Best New Tire,” and the ultra-high-performance ADVAN… Continue reading Yokohama Tire Sweeps SEMA Show’s ‘Best New Tire’ Awards

Yokohama Tire Goes ‘Off the Road’ With New National Rebate Offer

SANTA ANA, CA. – (Aug. 1, 2019) – Yokohama Tire wants enthusiasts to hit the road – or even take their next adventure off road. To help, Yokohama is running a special “off the road” national rebate promotion. From now through August 31, consumers can earn up to $100 in the form of a Yokohama… Continue reading Yokohama Tire Goes ‘Off the Road’ With New National Rebate Offer

Yokohama Tire Named Official Tire of Crandon International Raceway

SANTA ANA, CA. – (June 14, 2019) – Yokohama Tire continues to add to its impressive off-road racing legacy. The tire maker announced today it has partnered with Crandon International Raceway, making Yokohama the “Official Tire” of the legendary off-road facility. “Yokohama is proud to have finalized our exciting new partnership with iconic Crandon International… Continue reading Yokohama Tire Named Official Tire of Crandon International Raceway

Yokohama Tire Delivers Ultimate Off-road Performance and Comfort with the All-new GEOLANDAR X-AT™

SANTA ANA, CA. – (May 28, 2019) – Rugged gets redefined with Yokohama Tire’s new GEOLANDAR X-AT™extreme all-terrain tire. Designed for pickup trucks, Jeeps and SUVs, the X-AT goes on sale July 1 with 27 sizes planned, ranging from 15 to 22 inches.    “The GEOLANDAR X-AT delivers it all,” said Bob Abram, Yokohama’s senior manager… Continue reading Yokohama Tire Delivers Ultimate Off-road Performance and Comfort with the All-new GEOLANDAR X-AT™

Yokohama Tire Extends Partnership with Canyonlands Jeep Adventures

SANTA ANA, CA – (Apr. 29, 2019) – The off-road partnership between Yokohama Tire and Canyonlands Jeep Adventures keeps rolling. Yokohama has extended its decade-long relationship with the Moab, Utah-based company that offers off-roading enthusiasts a chance to hit picturesque trails in Jeeps riding on Yokohama’s durable, all-terrain GEOLANDAR® tires. “We’ve been extremely happy working with… Continue reading Yokohama Tire Extends Partnership with Canyonlands Jeep Adventures

Yokohama Tire’s GEOLANDAR X-MT™ Wins Red Dot Award

SANTA ANA, CA – (Apr. 24, 2019) – Yokohama Tire’s rugged GEOLANDAR X-MT™ has earned an esteemed 2019 Red Dot award in the Product Design category. This is the second major award the X-MT has garnered: it received the GOOD DESIGN award in December. The X-MT is available in 15 sizes, from 17-inch to 24-inch rim diameters with… Continue reading Yokohama Tire’s GEOLANDAR X-MT™ Wins Red Dot Award

Yokohama Tire Rolls Out New GEOLANDAR X-CV™

Next-level tire designed for growing luxury SUV/crossover market SANTA ANA, CA – (Apr. 1, 2019) – For luxury SUV and crossover owners, there hasn’t been a lot of choices for replacement tires…until now. Yokohama Tire’s new GEOLANDAR X-CV™ fills the need with 23 W-speed-rated sizes, covering nearly all 18- to 22-inch luxury SUV/crossover fitments.  The tire… Continue reading Yokohama Tire Rolls Out New GEOLANDAR X-CV™

First Look: Yokohama GEOLANDAR X-MT

How many times have you been wheeling in the past 10 years and noticed someone on Yokohama GEOLANDAR tires? Never? The GEOLANDAR line was popular in the 80’s and 90s…but all but vanished from the offroad enthusiast market. On July 1, 2018, that’s going to change.  I was invited to attend the media release of… Continue reading First Look: Yokohama GEOLANDAR X-MT

Travis Pastrana and David Donohue Climb to Victory on Yokohama Tires in the ‘Race to the Clouds’

Pastrana, on ADVAN A052™ street tires, takes the inaugural Porsche Cayman GT4 Clubsport Pikes Peak Hill Climb Trophy by Yokohama; Donohue wins Time Attack 1 on ADVAN A005™ slick tires SANTA ANA, CA. – (June 26, 2018) –Yokohama Tire’s successful return to the Broadmoor Pikes Peak International Hill Climb was highlighted by the inaugural running of the… Continue reading Travis Pastrana and David Donohue Climb to Victory on Yokohama Tires in the ‘Race to the Clouds’

Yokohama Tire Gains Traction with its Aggressive, All-new GEOLANDAR X-MT™

Awesome looks, super durability and crushing performance highlight extreme off-road tire that goes on sale July 1   SANTA ANA, CA. – (May 21, 2018) – Got grip? Yokohama Tire’s aggressive all-new GEOLANDAR X-MT™ off-road tires does…and then some. The latest addition to Yokohama’s rugged GEOLANDAR® lineup goes on sale in the U.S. July 1 in with an initial size lineup… Continue reading Yokohama Tire Gains Traction with its Aggressive, All-new GEOLANDAR X-MT™

Yokohama Tire Sponsoring the GenRight Off Road Race Team

Driver Jordan Pellegrino will compete in the Ultra4 Series 4400 Class on GEOLANDAR M/T R-Spec tires. First race is King of Hammers SANTA ANA, CA. – (Jan. 9, 2018) – Yokohama Tire announced today it is teaming up with GenRight Off Road to compete in the 2018 Ultra4 series. Simi Valley, CA-based GenRight, makers of… Continue reading Yokohama Tire Sponsoring the GenRight Off Road Race Team

Yokohama Tire’s ‘Autumn Escape’ Promotion is Back

Running through Oct. 31, consumers can get a Yokohama Visa® Prepaid card worth up to $70 after purchasing a set of four eligible Yokohama tires SANTA ANA, CA. – (Oct. 2, 2017) – Fall is in the air and so is Yokohama Tire Corporation’s (YTC) annual Autumn Escape national rebate. From now through Oct. 31, consumers can once… Continue reading Yokohama Tire’s ‘Autumn Escape’ Promotion is Back

Yokohama Tire to Rock Baja as Title Sponsor of the 2018 Yokohama NORRA Mexican 1000

Tire maker will highlight its rugged GEOLANDAR® tire line at the ‘Happiest Race on Earth’ SANTA ANA, CA – (Sept. 12, 2017) – Yokohama Tire Corporation (YTC) is Baja bound. YTC announced it has fortified its off-road racing ties as the title sponsor of the 2018 Yokohama National Off-Road Racing Association’s (NORRA) Mexican 1000.

Yokohama Tire and Nitro Circus ‘Get Trucked Up’ Sweepstakes is On

Geolander MT launch event

Yokohama Tire to Giveaway Cool, Custom 2017 Ram 2500 Power Wagon during Yokohama Nitro Circus ‘Get Trucked Up’ Sweepstakes SANTA ANA, CA. – (June 19, 2017) – Yokohama Tire Corporation and Nitro Circus are asking: do you want to “Get Trucked Up?” It’s all part of the Yokohama Nitro Circus “Get Trucked Up Giveaway,” where… Continue reading Yokohama Tire and Nitro Circus ‘Get Trucked Up’ Sweepstakes is On

Go Strong! Yokohama Tire Launches the All-new, Ultra-tough GEOLANDAR M/T G003™ Mud-Terrain Tire

Available in 37 sizes, the ruggedly eye-catching M/T is built to dominate, thanks to its proprietary technology, which delivers superior strength, performance and traction SANTA ANA, CA. – (May 18, 2017) – Tough just got a lot tougher with Yokohama Tire Corporation’s all-new GEOLANDAR M/T G003™ mud-terrain tire. Designed for hardcore off-roaders, outdoor enthusiasts and… Continue reading Go Strong! Yokohama Tire Launches the All-new, Ultra-tough GEOLANDAR M/T G003™ Mud-Terrain Tire

Yokohama Tire Corporation Helps Consumers Fall into Savings with ‘Autumn Escape’ Campaign

Customers receive a $60 Yokohama Visa® Prepaid card with the purchase of four select Yokohama tires through October 31 SANTA ANA, CA. – (Oct. 3, 2016) – Yokohama Tire Corporation is welcoming fall with a national mail-in rebate promotion: Autumn Escape. From October 1 through October 31, consumers will receive a $60 Yokohama Visa® Prepaid… Continue reading Yokohama Tire Corporation Helps Consumers Fall into Savings with ‘Autumn Escape’ Campaign

Yokohama Tire Corporation Launches GEOLANDAR® Moab Adventure Sweepstakes

SANTA ANA, CA. – (Sept. 1, 2016) – Yokohama Tire Corporation (YTC) is giving away the ultimate driving adventure. In the tire maker’s sweepstakes, the GEOLANDAR® Moab Adventure, one lucky winner and a guest will receive a guided, two-day off-road tour in Moab, Utah. The guided tour will be on a Jeep fitted with Yokohama’s… Continue reading Yokohama Tire Corporation Launches GEOLANDAR® Moab Adventure Sweepstakes

Yokohama Tire Corporation Kicks off True Blue Fan Challenge

Contest starts May 25 and gives away a trip to a Chelsea Football Club match in Southern California SANTA ANA, CA. – (May 25, 2016) – As the official shirt partner of Chelsea FC, Yokohama Tire Corporation (YTC) wants to give away a trip to the ultimate Chelsea FC fan. Through its latest contest, the… Continue reading Yokohama Tire Corporation Kicks off True Blue Fan Challenge

Yokohama Hits the Trail as a Sponsor of Easter Jeep Safari Week’s 50th Anniversary

The tire maker joins the celebration, sponsoring the Day Canyon Point Trail and launching a new pick-up/SUV tire, the GEOLANDAR A/T G015™ SANTA ANA, CA – (March 17, 2016) – Yokohama Tire Corporation (YTC) and thousands of off-road driving enthusiasts are prepping for the 50th anniversary of Easter Jeep Safari Week, March 19-27 in Moab,… Continue reading Yokohama Hits the Trail as a Sponsor of Easter Jeep Safari Week’s 50th Anniversary

Yokohama’s New GEOLANDAR A/T G015™ Tire for Pick-ups and SUVs Goes on Sale April 1

Consumers can rule the road with a durable tire that’s engineered to improve traction on any surface regardless of weather conditions SANTA ANA, CA. – (March 15, 2016) – Against the rugged backdrop of Moab, Utah, Yokohama Tire Corporation launched the newest addition to its successful GEOLANDAR line – the GEOLANDAR A/T G015™.  The innovative… Continue reading Yokohama’s New GEOLANDAR A/T G015™ Tire for Pick-ups and SUVs Goes on Sale April 1