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Tag: Yokohama Tire Corporation

  • Yokohama Tire Releasing 7 Tire Tips Videos During Tire Safety Week

    Yokohama Tire Releasing 7 Tire Tips Videos During Tire Safety Week

    Informative consumer-focused videos will feature Team Yokohama members such as Travis Pastrana

    SANTA ANA, CA. – (Aug. 27, 2020) – Yokohama Tire is releasing seven educational videos in conjunction with The U.S. Tire Manufacturers Association’s (USTMA) annual Tire Safety Week, August 31-September 6.

    Every day during Tire Safety Week, Yokohama will release one episode of the consumer-focused videos on its social media channels. An example of the videos is at https://www.facebook.com/256109915617/videos/231404751532673/. The video series features an array of Team Yokohama members such as racers Travis Pastrana and Justin Lofton.

    The videos include:

    — The Basics on Tire Changing with pro UTV drivers Wayne Matlock and Kristen Matlock

    — Why Tires Matter with pro skateboarder Lyn-z Pastrana

    — What is TPMS with action star/racer Travis Pastrana

    — How to Check Tire Pressure with off-road racer Justin Lofton

    — Checking Tread Depth with pro skateboarder Beaver Fleming

    — Tire Rotation with overlander and author Dan Grec

    — What the Three-Peak Mountain Snow Flake Means with Spartan world champion and obstacle racer Robert Killian

    “National Tire Safety Week is an important, consumer-driven initiative,” said Alan Holtschneider, Yokohama’s director of marketing.  “Its goal – like Yokohama’s – is to help consumers learn more about tires, including essential steps for proper tire care and maintenance. These are the things that are covered in our video series.”

    “As we continue to navigate a new world impacted by the COVID-19 pandemic, tire manufacturers such as Yokohama continue to create the smartest and most sustainable technologies that put the safest tires on the road,” said Anne Forristall Luke, president and CEO of USTMA. “National Tire Safety week is an initiative that educates drivers about the critical role they play in maintaining tire safety and ensures they have the information they need to successfully prioritize safety on the road.”

    About Yokohama Tire Corporation

    Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com or www.yokohamaotr.com.

    Connect with Yokohama Tire Corporation:

    www.facebook.com/yokohamatire

    www.twitter.com/yokohamatc

    www.youtube.com/user/yokohamamotorsports

    www.instagram.com/yokohamatire

    Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

  • Yokohama Tire’s Spring Rebate Returns

    Yokohama Tire’s Spring Rebate Returns

    SANTA ANA, CA – (Apr. 1, 2020) – Yokohama Tire’s annual spring rebate promotion is back. From now through April 30, consumers can earn up to $100 in the form of a Yokohama Visa® Prepaid card or a Visa Virtual Account after purchasing a set of four select Yokohama tires.

    “The spring rebate is a great promotion for consumers because it includes a variety of products from our ADVAN®, GEOLANDAR® and AVID® lines,” said Alan Holtschneider, Yokohama’s director of marketing. “It features all our GEOLANDAR tires, including the brand-new GEOLANDAR® G058, which is designed for crossovers, smaller SUVs and minivans, as well as the award-winning GEOLANDAR X-AT™, an extreme all-terrain tire made for pickup trucks, SUVs and Jeeps.”

    Other tires included in the spring rebate are the award-winning ADVAN Apex™, an ultra high-performance tire that has fitments for a large selection of sports cars, high-end performance vehicles and American muscle cars; and the AVID Ascend LX™, an all-season premium touring tire for mainstream passenger cars, minivans and crossovers.

    Tires featured in the spring rebate promotion include:

    $100 Yokohama Visa® Prepaid card or Visa Virtual Account:

    ADVAN Apex®        

    GEOLANDAR X-MT®

    $80 Yokohama Visa® Prepaid card or Visa Virtual Account:  

    GEOLANDAR M/T® G003

    GEOLANDAR X-AT™

    GEOLANDAR X-CV®

    $60 Yokohama Visa® Prepaid card or Visa Virtual Account:

    ADVAN Sport® A/S+

    AVID Ascend GT™

    AVID Ascend LX™

    GEOLANDAR® A/TG015

    GEOLANDAR® C/VG058

    GEOLANDAR® G055

    GEOLANDAR® H/TG056

    The rebate is available at participating Yokohama dealers nationwide and select authorized online dealers.  Details of the promotion can be found at https://yokohamatire.com/promotions.

    About Yokohama Tire Corporation

    Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com or www.yokohamaotr.com.

    Connect with Yokohama Tire Corporation:

    www.facebook.com/yokohamatire

    www.twitter.com/yokohamatc

    www.youtube.com/user/yokohamamotorsports

    www.instagram.com/yokohamatire

    Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

  • Yokohama Tire Names Two New Off-road Drivers for the 2020 Season

    Yokohama Tire Names Two New Off-road Drivers for the 2020 Season

    Justin Lofton (Trophy Truck) and Levi Shirley (Ultra4 4400 class) will compete on purpose-built GEOLANDAR® M/T-Spec R race tires

    SANTA ANA, CA – (Jan. 22, 2020) – Two new drivers are part of Yokohama Tire’s 2020 off-road racing roster. Three-time Mint 400 winner Justin Lofton is Yokohama’s new Trophy Truck driver and Levi Shirley is taking the wheel in the Ultra4 4400 class. Both drivers will compete on purpose-built GEOLANDAR® M/T-Spec R race tires.

    Among Shirley’s many career highlights was being named Ultra4 Sportsman of the Year in 2011 and 2014. The title is a huge honor, as fellow drivers in Ultra4 vote on it.

    “We welcome Justin and Levi to the Yokohama off-road family. They are top drivers in their class and proven winners,” said Fardad Niknam, Yokohama’s senior director of consumer product planning and product marketing. “We’re excited to have them on our team this season competing on the rugged M/T-Spec R. We have developed race-ready tires for different desert terrains with various platforms, teams and drivers. We know it’s a tough tire that offers great traction and durability.”

    Lofton and Shirley join Pro UTV racers Wayne and Kristen Matlock as Yokohama’s 2020 off-road team. Wayne is a six-time SCORE champion, including the 2019 Pro Turbo UTV title. “Ironwoman” Kristen won the Pro UTV NA class in the 2019 Baja 1000.

    Lofton, Shirley and the Matlocks are also part of Team Yokohama – a prestigious group of all-star drivers, lifestyle athletes and influencers – and are featured in an exciting new “reveal” video (https://youtu.be/XUfpvk6iqiU).  

    Yokohama’s extensive list of 2020 North American-based motorsports activities – both on- and off-road – includes the IMSA Porsche GT3 Cup Challenge USA by Yokohama, the Porsche GT3 Cup Challenge Canada by Yokohama, Porsche Sprint Trophy USA West, Porsche Air-Cooled Cup USA series, Porsche Sprint Trophy USA West Invitational, the Porsche Pikes Peak Trophy by Yokohama, Global Time Attack and Super Lap Battle USA, 24 Hours of Lemons, Crandon International Raceway partnership, Subaru Motorsports USA partnership, TrophyLite, One Lap of America, Yokohama NORRA Mexican 1000 and Yokohama Sonora Rally.

    About Yokohama Tire Corporation

    Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com or www.yokohamaotr.com.

    Connect with Yokohama Tire Corporation:

    www.facebook.com/yokohamatire

    www.twitter.com/yokohamatc

    www.youtube.com/user/yokohamamotorsports

    www.instagram.com/yokohamatire

    Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

  • Yokohama Tire Sweeps SEMA Show’s ‘Best New Tire’ Awards

    Yokohama Tire Sweeps SEMA Show’s ‘Best New Tire’ Awards

    GEOLANDAR X-AT™ takes first place, ADVAN Apex™ and GEOLANDAR X-CV® earn runner-up awards

    SANTA ANA, CA – (Nov. 5, 2019) – Three “Best New Tire” awards were handed out at the SEMA New Products Award Breakfast in Las Vegas…and Yokohama Tire won them all. Yokohama’s GEOLANDAR X-AT™ extreme all-terrain tire was named the “Best New Tire,” and the ultra-high-performance ADVAN Apex™ and the luxury SUV and crossover GEOLANDAR X-CV® earned runner-up awards.

    The competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty equipment market at the SEMA Show. 

    “Winning a prestigious SEMA New Product Award is a major achievement, but sweeping the category is unprecedented and a testament to the strides we’ve made in terms of our new products,” said Andrew Briggs, Yokohama’s vice president of marketing and product management. “2019 has been a watershed year for Yokohama as we’ve launched nine new consumer tires, including the X-AT, Apex and X-CV. We’re honored that the SEMA judges recognized our new product development and bestowed us with these awards.”

    — GEOLANDAR X-AT: Rugged gets redefined with this extreme all-terrain tire. Designed for pickup trucks, Jeeps and SUVs, the X-AT comes in 27 sizes, ranging from 15 to 22 inches.  From peak to pavement, the latest addition to Yokohama’s GEOLANDAR® lineup delivers it all: ultimate off-road performance without sacrificing any on-road comfort, and a 45,000-mile treadlife warranty. Plus, it includes load range F sizes for heavier carrying capacities and a dual sidewall design, which allows the consumer to choose the appearance they like the best.

    — ADVAN Apex: Yokohama’s decades-long ultra-high-performance (UHP) heritage rolls on with the Apex. Developed for the North American market, the Y-rated Apex is available in 44 sizes, ranging from 17- to 20-inch fitments. The Apex also includes a 25,000-mile limited tread warranty (12,500-mile on staggered fitments). Built upon the legacy of Yokohama’s iconic UHP tires such as the A008, AVS Intermediate, AVS Sport and ADVAN Sport V105, the Apex offers enhanced wet and dry performance, while providing a refined experience for a wide range of sports cars, high-end performance vehicles and American muscle cars.

    — GEOLANDAR X-CV: For luxury SUV and crossover owners, there hasn’t been a lot of choices for replacement tires…until now. Yokohama’s X-CV fills the need with 23 W-speed-rated sizes, covering nearly all 18- to 22-inch luxury SUV/crossover fitments. The X-CV is definitely luxury meets performance – it’s specifically engineered for luxury SUVs and crossovers, and is built for long-lasting, powerful all-season traction and braking.

    About Yokohama Tire Corporation

    Celebrating its 50th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com, www.yokohamatruck.com or www.yokohamaotr.com.

  • Yokohama Tire Goes ‘Off the Road’ With New National Rebate Offer

    Yokohama Tire Goes ‘Off the Road’ With New National Rebate Offer

    SANTA ANA, CA. – (Aug. 1, 2019) – Yokohama Tire wants enthusiasts to hit the road – or even take their next adventure off road. To help, Yokohama is running a special “off the road” national rebate promotion. From now through August 31, consumers can earn up to $100 in the form of a Yokohama Visa® Prepaid card after purchasing a set of four or five select Yokohama tires. The offer includes three of Yokohama’s hottest off-road treads: the GEOLANDAR X-AT™, GEOLANDAR X-MT® and GEOLANDAR M/T® G003.

    “Whether going on- or off-road, now is the ideal time for fun, exciting trips,” said Alan Holtschneider, Yokohama’s director of marketing. “With the ‘off the road’ rebate, everyone can make sure their vehicles are ready to go exploring with a new set of Yokohama tires, and get rewarded with a prepaid gift card.”

    GEOLANDAR X-AT™

    • 4 tires: $80 Yokohama Visa® Prepaid card
    • 5 tires: $100 Yokohama Visa® Prepaid card

    GEOLANDAR X-MT®

    • 4 tires: $80 Yokohama Visa® Prepaid card
    • 5 tires: $100 Yokohama Visa® Prepaid card

    GEOLANDAR M/T®G003

    • 4 tires: $80 Yokohama Visa® Prepaid card
    • 5 tires: $100 Yokohama Visa® Prepaid card

    The rebate is available at participating Yokohama dealers nationwide and select authorized online dealers. Details of the promotion can be found at https://www.yokohamatire.com/offtheroadrebate.

    About Yokohama Tire Corporation

    Celebrating its 50th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com,www.yokohamatruck.com or www.yokohamaotr.com.

    Connect with Yokohama Tire Corporation:

    www.facebook.com/yokohamatire

    www.twitter.com/yokohamatc

    www.youtube.com/user/yokohamamotorsports

    www.instagram.com/yokohamatire

    Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

  • Yokohama Tire Named Official Tire of Crandon International Raceway

    Yokohama Tire Named Official Tire of Crandon International Raceway

    SANTA ANA, CA. – (June 14, 2019) – Yokohama Tire continues to add to its impressive off-road racing legacy. The tire maker announced today it has partnered with Crandon International Raceway, making Yokohama the “Official Tire” of the legendary off-road facility.

    “Yokohama is proud to have finalized our exciting new partnership with iconic Crandon International Raceway,” said Fardad Niknam, Yokohama senior director of consumer product planning and product marketing. “The partnership is another significant stake in our off-road racing activities, and it’s at one of the sport’s most recognized and iconic venues. It’s the ideal place to highlight our rugged GEOLANDAR® line of light-truck tires.Fittingly, 2019 represents the 50th anniversary of Crandon, as well as Yokohama Tire in the United States.”

    The agreement begins at the upcoming Crandon Forest County Potawatomi Community Brush Run races and includes the rebranding of the track’s famous red and white barn, as well as other track signage and on-site hospitality.

    In addition to its partnership with the largest short-course off-road facility in the world, Yokohama is also supporting several trucks in the rapidly expanding Pro 2 category of the upcoming 2019 Lucas Oil Midwest Short Course League season. Yokohama’s durable GEOLANDAR M/T® G003 tire will be on several Pro 2 entries, including longtime Crandon fan favorite and 2011 Crandon AMSOIL Cup winner Chad Hord.

    Hord is set for a two-race Crandon effort, piloting his potent #9 Yokohama/Ponsse-backed truck recently reworked by veteran crew chief Kyle Greaves. 

    Pro 2 entries, including the #23 Chevy of veteran racer Kevin Hanegraff and the two Fast Motorsports Group trucks of #40 Scott Voge and #42 Bob Brand, will also be on the M/Ts.

    “Since 2016, we have worked hard to grow our corporate partnerships, especially with internationally recognized brands like Yokohama Tire,” said Crandon President Cliff Flannery. “In today’s environment, housing world-class events like those at Crandon is much more complicated than even five years ago. This announcement means we must be doing something right, and Yokohama is really working with us to create a real promotional partnership that goes beyond hanging up some banners.” 

    The Crandon International Raceway partnership adds to the extensive list of 2019 North American-based motorsports activities both on- and off-road for Yokohama. This includes the Subaru Motorsports USA partnership, IMSA Porsche GT3 Cup Challenge USA by Yokohama, the Porsche GT3 Cup Challenge Canada by Yokohama, the Porsche Pikes Peak Trophy by Yokohama, Global Time Attack and Super Lap Battle USA, 24 Hours of Lemons, Spec MX-5 Challenge, TrophyLite, One Lap of America, Yokohama NORRA Mexican 1000 and Yokohama Sonora Rally.

    About Yokohama Tire Corporation

    Celebrating its 50th year in the U.S., Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s broad product line, visit www.yokohamatire.com,www.yokohamatruck.com or www.yokohamaotr.com.

    Connect with Yokohama Tire Corporation:

    www.facebook.com/yokohamatire

    www.twitter.com/yokohamatc

    www.youtube.com/user/yokohamamotorsports

    www.instagram.com/yokohamatire

    Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tire Care & Safety” section at www.yokohamatire.com.

    About Crandon International Raceway:

    For 50 years, Crandon International Raceway has provided fans with dirt-throwing, high-intensity action and history-making performances. Located just outside of the tiny hamlet of Crandon (and 100 miles northwest of Green Bay), Crandon’s purpose-built, 400-acre facility is the finest on earth and has long hosted the largest crowds in short-course off-road racing history. Featuring more than 2,600 grass camping sites, fans enjoy two big weekends of racing each year, including June’s Brush Run event and Labor Day weekend’s 50th Anniversary Crandon International Off-Road World Championships. Both events feature Lucas Oil Midwest Off-Road Racing League Pro and Sportsman divisions. For more information please visit www.crandonoffroad.com.